A data profile of the people who buy, follow and care about Mariah Carey in Brazil — modelled from more than twelve digital signal sources. Mariah Carey has an estimated audience of 2,297,572 people in Brazil.
The average Mariah Carey fan in Brazil is 40.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Whitney Houston, Lionel Richie, Prince (musician), with strongest over-indexing on Whitney Houston (40.88× the country average).
Demographically, the Mariah Carey audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Mariah Carey fan in Brazil is more female, around 40.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Whitney Houston.
The key figures that characterise the Mariah Carey profile in Brazil.
56.2% are female, 43.8% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 40.2 |
| Estimated audience size | 2,297,572 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 26% |
of the worldwide Mariah Carey audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 30.2% |
| Brazil | 9.8% |
| France | 6.3% |
Where the Mariah Carey audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pará | ~200K | 2.47× | |
| 02 | Rio de Janeiro | ~400K | 1.67× | |
| 03 | São Paulo | ~800K | 1.33× | |
| 04 | Amapá | ~10K | 1.28× | |
| 05 | Amazonas | ~50K | 1.16× | |
| 06 | Federal District | ~40K | 1.14× | |
| 07 | Bahia | ~200K | 1.09× | |
| 08 | Sergipe | ~30K | 1.06× | |
| 09 | Pernambuco | ~100K | 1.05× | |
| 10 | Rio Grande do Sul | ~100K | 0.97× | |
| 11 | Paraíba | ~40K | 0.95× | |
| 12 | Rio Grande do Norte | ~40K | 0.94× | |
| 13 | Minas Gerais | ~200K | 0.93× | |
| 14 | Espírito Santo | ~40K | 0.93× | |
| 15 | Ceará | ~90K | 0.90× | |
| 16 | Alagoas | ~30K | 0.89× | |
| 17 | Acre | ~7K | 0.88× | |
| 18 | Roraima | ~6K | 0.87× | |
| 19 | Santa Catarina | ~90K | 0.82× | |
| 20 | Piauí | ~30K | 0.82× | |
| 21 | Paraná | ~100K | 0.80× | |
| 22 | Maranhão | ~50K | 0.79× | |
| 23 | Mato Grosso do Sul | ~30K | 0.79× | |
| 24 | Rondônia | ~10K | 0.73× | |
| 25 | Goiás | ~60K | 0.69× | |
| 26 | Tocantins | ~10K | 0.66× | |
| 27 | Mato Grosso | ~30K | 0.61× |
The strongest cross-interests of the Mariah Carey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kalimba | Music & Radio | 56.65× | ||
| 02 | Lionel Richie | Music & Radio | 47.49× | ||
| 03 | Whitney Houston | Music & Radio | 40.88× | ||
| 04 | Tina Turner | Music & Radio | 36.72× | ||
| 05 | Prince (musician) | Music & Radio | 29.86× | ||
| 06 | Ben Barnes | Music & Radio | 29.86× | ||
| 07 | George Michael | Music & Radio | 29.47× | ||
| 08 | PLUTO | Music & Radio | 29.13× | ||
| 09 | Courtney Love | Music & Radio | 29.13× | ||
| 10 | Janet Jackson | Music & Radio | 27.80× | ||
| 11 | Stevie Wonder | Music & Radio | 27.79× | ||
| 12 | Diana Ross | Music & Radio | 26.86× | ||
| 13 | Celine Dion | Music & Radio | 25.70× | ||
| 14 | Aretha Franklin | Music & Radio | 25.08× | ||
| 15 | Spice Girls | Music & Radio | 19.62× | ||
| 16 | Phil Collins | Music & Radio | 16.28× | ||
| 17 | Monica (singer) | Music & Radio | 15.14× | ||
| 18 | Taylor Swift | Music & Radio | 10.68× | ||
| 19 | Michael Jackson | Music & Radio | 10.25× | ||
| 20 | Grazi Massafera | Movies & TV | 9.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.67× | |
| Extroversion | THRILL | 1.60× | |
| Community Orientation | OPEN | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.06× | |
| Luxury Orientation | PREMIUM | 1.10× | |
| Quality Awareness | PREMIUM | 1.11× |
Mariah Carey has an estimated audience of 2,297,572 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
56.2% of Mariah Carey fans are female, 43.8% are male, with an average age of 40.2 years.
Mariah Carey fans show strongest brand affinity for Whitney Houston (40.88×), Lionel Richie (47.49×), and Prince (musician) (29.86×) over the country average.
Mariah Carey fans in Brazil are most concentrated in São Paulo (reach ~800K), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Mariah Carey itself, the audience over-indexes on Lionel Richie (47.49×), Prince (musician) (29.86×), Michael Jackson (10.25×), and Kalimba (56.65×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Mariah Carey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.