Audience Audience in United Kingdom
Audience has an estimated audience of 10,092,544 people in United Kingdom. 56.0% are female, 44.0% are male, average age 41.3. Top regions: South East, Yorkshire and the Humber, South West. Top brand affinities: Flightradar24, Hobby, Weddings, TikTok, Betfair.
The average Audience fan in United Kingdom is 41.3 years old, more female, and lives primarily in South East. The audience is concentrated in South East, Yorkshire and the Humber, South West. Top brand affinities include Flightradar24, Hobby, Weddings, with strongest over-indexing on Flightradar24 (7.43× the country average). Demographically, the Audience audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Audience fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 41.3 |
| Estimated audience size | 10,092,544 |
Audience persona
The typical Audience fan in United Kingdom is more female, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Flightradar24.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 1,417,380 | 1.05× |
| Yorkshire and the Humber | 1,079,720 | 1.33× |
| South West | 1,045,184 | 1.26× |
| East of England | 708,603 | 0.77× |
| East Midlands | 587,142 | 0.83× |
| West Midlands | 577,934 | 1.34× |
| North West | 480,252 | 0.45× |
| North East | 387,596 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flightradar24 | 7.43× | Travel & Leisure |
| Hobby | 1.98× | Home & Garden |
| Weddings | 1.92× | Kids & Family |
| TikTok | 1.56× | Internet & Social Media |
| Betfair | 2.42× | Games |
| Concerts | 1.59× | Music & Radio |
| Distilled beverage | 1.73× | Food & Beverages |
| William Hill (bookmaker) | 1.85× | Games |
| 1.75× | Internet & Social Media | |
| James Marsden | 7.26× | Movies & TV |
| Aldi | 1.5× | Shopping |
| TripAdvisor | 1.84× | Travel & Leisure |
| Drinking establishment | 3.27× | Food & Beverages |
| Wikipedia | 1.92× | Internet & Social Media |
| Satire | 2.25× | Literature |
| Refrigerator | 1.95× | Home & Garden |
| Bored Panda | 3.17× | Internet & Social Media |
| Livemusic | 2.06× | Music & Radio |
| Luxury yacht | 2.47× | Travel & Leisure |
| Movie theater | 2.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.19 |
| Travelling | THRILL | 1.17 |
| Luxury Orientation | PREMIUM | 1.16 |
| Convenience Orientation | PREMIUM | 1.12 |
| Early Adopter Mentality | POWER | 1.07 |
| Social Media Usage | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
See Audience audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Audience have in United Kingdom?
Audience has an estimated audience of 10,092,544 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
What is the gender split and age of Audience fans?
56.0% of Audience fans are female, 44.0% are male, with an average age of 41.3 years.
Which brands do Audience fans like most?
Audience fans show strongest brand affinity for Flightradar24 (7.43×), Hobby (1.98×), and Weddings (1.92×) over the country average.
Where do Audience fans live in United Kingdom?
Audience fans in United Kingdom are most concentrated in South East (reach 1,417,380), Yorkshire and the Humber (reach 1,079,720), and South West (reach 1,045,184). These three regions account for the largest share of the active audience.
What other brands do Audience fans also like?
Beyond Audience itself, the audience over-indexes on Hobby (1.98×), Weddings (1.92×), TikTok (1.56×), and Betfair (2.42×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.