A data profile of the people who buy, follow and care about Audience in United Kingdom — modelled from more than twelve digital signal sources. Audience has an estimated audience of 10,092,544 people in United Kingdom.
The average Audience fan in United Kingdom is 41.3 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, South West.
Top brand affinities include Wikipedia, Flightradar24, Hobby, with strongest over-indexing on Wikipedia (3.9× the country average).
Demographically, the Audience audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Audience fan in United Kingdom is more female, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Audience profile in United Kingdom.
56.0% are female, 44.0% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 41.3 |
| Estimated audience size | 10,092,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Audience audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
Where the Audience audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~600K | 1.29× | |
| 02 | Yorkshire and the Humber | ~1M | 1.28× | |
| 03 | South West | ~1M | 1.20× | |
| 04 | South East | ~1.5M | 1.04× | |
| 05 | North East | ~400K | 0.99× | |
| 06 | East Midlands | ~600K | 0.89× | |
| 07 | East of England | ~800K | 0.83× | |
| 08 | North West | ~700K | 0.65× |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 7.43× | ||
| 02 | Anna Faris | Movies & TV | 7.43× | ||
| 03 | Michael Shannon | Movies & TV | 7.43× | ||
| 04 | James Marsden | Movies & TV | 6.28× | ||
| 05 | Wikipedia | Internet & Social Media | 3.90× | ||
| 06 | Sketch comedy | Movies & TV | 3.53× | ||
| 07 | Adoption | Kids & Family | 2.82× | ||
| 08 | Margot Robbie | Movies & TV | 2.68× | ||
| 09 | Satire | Literature | 2.57× | ||
| 10 | Risk management | Business & Career | 2.28× | ||
| 11 | Esso | Cars & Mobility | 2.23× | ||
| 12 | Livemusic | Music & Radio | 2.07× | ||
| 13 | Betfair | Games | 2.06× | ||
| 14 | Hobby | Home & Garden | 2.00× | ||
| 15 | Refrigerator | Home & Garden | 1.99× | ||
| 16 | William Hill (bookmaker) | Games | 1.94× | ||
| 17 | Distilled beverage | Food & Beverages | 1.65× | ||
| 18 | Internet & Social Media | 1.62× | |||
| 19 | Aldi | Shopping | 1.52× | ||
| 20 | Autotrader | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| Early Adopter Mentality | POWER | 1.13× | |
| Risk Appetite | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.89× | |
| Quality Awareness | PREMIUM | 0.89× | |
| Individualism | JOY | 0.92× |
Audience has an estimated audience of 10,092,544 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
56.0% of Audience fans are female, 44.0% are male, with an average age of 41.3 years.
Audience fans show strongest brand affinity for Wikipedia (3.9×), Flightradar24 (7.43×), and Hobby (2×) over the country average.
Audience fans in United Kingdom are most concentrated in South East (reach ~1.5M), Yorkshire and the Humber (reach ~1M), and South West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Audience itself, the audience over-indexes on Flightradar24 (7.43×), Hobby (2×), Sketch comedy (3.53×), and William Hill (bookmaker) (1.94×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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