Audience Audience in Mexico

Audience logo

Audience has an estimated audience of 6,164,744 people in Mexico. 44.8% are female, 55.2% are male, average age 30.4. Top brand affinities: Chris Martin, National Car Rental, Catholic Church, MSN, Pedro Pascal.

Top brand affinities include Chris Martin, National Car Rental, Catholic Church, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Audience audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Business & Career · Type: Topic

Demographics of Audience fans

Demographic split for Audience audience in Mexico
MetricValue
Female44.8%
Male55.2%
Average age30.4
Estimated audience size6,164,744

Audience persona

The typical Audience fan in Mexico is more male, around 30.4 years old, with strong Spirituality tendencies and a notable affinity for Chris Martin.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audience audience
BrandAffinityCategory
Chris Martin17.73×Music & Radio
National Car Rental17.97×Cars & Mobility
Catholic Church2.99×Politics & Society
MSN2.9×News
Pedro Pascal3.24×Movies & TV
BananaFood & Beverages
Sarcasm2.93×Politics & Society
Game consoles2.33×Technology & Electronics
Travel agency2.9×Travel & Leisure
Broadcasting of sports events4.13×Movies & TV
Enterprise Rent-A-Car9.84×Cars & Mobility
Wattpad3.25×Internet & Social Media
El País2.9×News
TikTok1.53×Internet & Social Media
Freeware2.5×Technology & Electronics
Dentistry2.4×Business & Career
Immigration4.56×Politics & Society
Sexology2.75×Kids & Family
High school2.99×Business & Career
Bruce Willis2.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audience audience
TraitClusterScore
SpiritualityBALANCE1.59
TravellingTHRILL1.27
Need for SecurityCONSERVATISM1.2
Urban LifestyleOPEN1.16
PatriotismCONSERVATISM1.1
Risk AppetiteTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Audience
CountryShare
United States19.2%
India5.8%
China4.5%

See Audience audiences in other countries

More Business & Career audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.