Audience Audience in Mexico

Audience has an estimated audience of 6,164,744 people in Mexico. 44.8% are female, 55.2% are male, average age 30.4. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.

Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (254.65× the country average). Demographically, the Audience audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Business & Career · Type: Topic

Demographics of Audience fans

Demographic split for Audience audience in Mexico
MetricValue
Female44.8%
Male55.2%
Average age30.4
Estimated audience size6,164,744

Audience persona

The typical Audience fan in Mexico is more male, around 30.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Top brand affinities of Audience fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audience audience
BrandAffinityCategory
Shopping and fashion254.65×Shopping
Costa Rica439.6×Travel & Leisure
Game consoles192.66×Technology & Electronics
Catholic Church138.29×Politics & Society
Mobile game83.08×Games
Sarcasm89.65×Politics & Society
Travel agency85.84×Travel & Leisure
Banana69.62×Food & Beverages
Broadcasting of sports events103.96×Movies & TV
El País68.67×News
Valentine's Day97.35×Kids & Family
Dentistry53.41×Business & Career
Exfoliation (cosmetology)96.74×Beauty & Wellness
Freeware34.33×Technology & Electronics
Sexology40.06×Kids & Family
Orange (fruit)56.27×Food & Beverages
Daily Horoscope476.52×Internet & Social Media
Immigration59.13×Politics & Society
Pilsner52.46×Food & Beverages
Papaya41.01×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audience audience
TraitClusterScore
SpiritualityBALANCE28.52
TravellingTHRILL22.16
Urban LifestyleOPEN4.74
Risk AppetiteTHRILL2.49
MindfulnessBALANCE1.63
PatriotismCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Audience
CountryShare
United States19.2%
India5.8%
China4.5%

See Audience audiences in other countries

More Business & Career audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.