A data profile of the people who buy, follow and care about Audience in Mexico — modelled from more than twelve digital signal sources. Audience has an estimated audience of 6,164,744 people in Mexico.
Audience has an estimated audience of 6,164,744 people in Mexico. 44.8% are female, 55.2% are male, average age 30.4. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (254.65× the country average).
Demographically, the Audience audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Audience fan in Mexico is more male, around 30.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Audience profile in Mexico.
44.8% are female, 55.2% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 30.4 |
| Estimated audience size | 6,164,744 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Audience audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 476.52× | ||
| 02 | Costa Rica | Travel & Leisure | 439.60× | ||
| 03 | Shopping and fashion | Shopping | 254.65× | ||
| 04 | Game consoles | Technology & Electronics | 192.66× | ||
| 05 | Catholic Church | Politics & Society | 138.29× | ||
| 06 | Broadcasting of sports events | Movies & TV | 103.96× | ||
| 07 | Valentine's Day | Kids & Family | 97.35× | ||
| 08 | Exfoliation (cosmetology) | Beauty & Wellness | 96.74× | ||
| 09 | Sarcasm | Politics & Society | 89.65× | ||
| 10 | Travel agency | Travel & Leisure | 85.84× | ||
| 11 | Mobile game | Games | 83.08× | ||
| 12 | Banana | Food & Beverages | 69.62× | ||
| 13 | El País | News | 68.67× | ||
| 14 | Immigration | Politics & Society | 59.13× | ||
| 15 | Orange (fruit) | Food & Beverages | 56.27× | ||
| 16 | Dentistry | Business & Career | 53.41× | ||
| 17 | Pilsner | Food & Beverages | 52.46× | ||
| 18 | Papaya | Food & Beverages | 41.01× | ||
| 19 | Sexology | Kids & Family | 40.06× | ||
| 20 | Freeware | Technology & Electronics | 34.33× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 28.52× | |
| Travelling | THRILL | 22.16× | |
| Urban Lifestyle | OPEN | 4.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Sports Activity | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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