Audience Audience in Spain
Audience has an estimated audience of 5,309,549 people in Spain. 52.8% are female, 47.2% are male, average age 42.1. Top brand affinities: Singer-songwriter, Ticketmaster, Trello, Dentistry, Sports nutrition.
Top brand affinities include Singer-songwriter, Ticketmaster, Trello, with strongest over-indexing on Singer-songwriter (6.92× the country average). Demographically, the Audience audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Travelling.
Category: Business & Career · Type: Topic
Demographics of Audience fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 42.1 |
| Estimated audience size | 5,309,549 |
Audience persona
The typical Audience fan in Spain is balanced, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 6.92× | Music & Radio |
| Ticketmaster | 5.87× | Travel & Leisure |
| Trello | 10.14× | Internet & Social Media |
| Dentistry | 5.15× | Business & Career |
| Sports nutrition | 6.86× | Food & Beverages |
| Concerts | 2.21× | Music & Radio |
| Colin Farrell | 9.33× | Movies & TV |
| Livemusic | 2.9× | Music & Radio |
| Broadcasting of sports events | 5.88× | Movies & TV |
| Iberia (airline) | 1.56× | Travel & Leisure |
| TripAdvisor | 2.44× | Travel & Leisure |
| Opera (web browser) | 5.54× | Internet & Social Media |
| Travis Scott | 5.43× | Music & Radio |
| Public administration | 4.17× | Business & Career |
| Aldi | 1.75× | Shopping |
| Rugby union | 4.16× | Sports |
| Julio Iglesias | 1.8× | Music & Radio |
| Player versus player | 5.08× | Games |
| Movistar | 1.66× | Technology & Electronics |
| Google Chrome | 4.6× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.2 |
| Travelling | THRILL | 1.12 |
| Tradition | CONSERVATISM | 1.12 |
| Mindfulness | BALANCE | 1.11 |
| Need for Security | CONSERVATISM | 1.08 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
See Audience audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.