A data profile of the people who buy, follow and care about Audience in Spain — modelled from more than twelve digital signal sources. Audience has an estimated audience of 5,309,549 people in Spain.
Audience has an estimated audience of 5,309,549 people in Spain. 52.8% are female, 47.2% are male, average age 42.1. Top brand affinities: Trello, Rayo Vallecano, Satire, Colin Farrell, Modern art.
Top brand affinities include Trello, Rayo Vallecano, Satire, with strongest over-indexing on Trello (10.14× the country average).
Demographically, the Audience audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Audience fan in Spain is balanced, around 42.1 years old, with strong Spirituality tendencies and a notable affinity for Trello.
The key figures that characterise the Audience profile in Spain.
52.8% are female, 47.2% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 42.1 |
| Estimated audience size | 5,309,549 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Audience audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trello | Internet & Social Media | 10.14× | ||
| 02 | Colin Farrell | Movies & TV | 10.14× | ||
| 03 | Kristen Bell | Movies & TV | 7.69× | ||
| 04 | Italo disco | Music & Radio | 6.97× | ||
| 05 | New Testament | Politics & Society | 6.25× | ||
| 06 | Satire | Literature | 4.91× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 4.44× | ||
| 08 | Detroit techno | Music & Radio | 4.05× | ||
| 09 | Broadcasting of sports events | Movies & TV | 3.91× | ||
| 10 | Japanese hip hop | Music & Radio | 3.25× | ||
| 11 | Betfair | Games | 2.72× | ||
| 12 | Abstract art | Arts & Culture | 2.61× | ||
| 13 | Volunteering | Politics & Society | 2.51× | ||
| 14 | Dentistry | Business & Career | 2.47× | ||
| 15 | Badoo | Internet & Social Media | 2.18× | ||
| 16 | Modern art | Arts & Culture | 2.11× | ||
| 17 | Refrigerator | Home & Garden | 2.09× | ||
| 18 | Real property | Home & Garden | 1.87× | ||
| 19 | Radio | Technology & Electronics | 1.82× | ||
| 20 | Concerts | Music & Radio | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.27× | |
| Tradition | CONSERVATISM | 1.21× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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