A data profile of the people who buy, follow and care about Betfair in Spain — modelled from more than twelve digital signal sources. Betfair has an estimated audience of 2,545,345 people in Spain.
The average Betfair fan in Spain is 37.9 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include William Hill (bookmaker), El Mundo Deportivo (newspaper), IBEX 35, with strongest over-indexing on William Hill (bookmaker) (18.08× the country average).
Demographically, the Betfair audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Betfair fan in Spain is more male, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for William Hill (bookmaker).
The key figures that characterise the Betfair profile in Spain.
36.4% are female, 63.6% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 37.9 |
| Estimated audience size | 2,545,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Betfair audience comes from Spain.
| Country | Share |
|---|---|
| United Kingdom | 33.1% |
| Brazil | 29.3% |
| Spain | 9.5% |
Where the Betfair audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~800K | 1.54× | |
| 02 | Canary Islands | ~200K | 1.48× | |
| 03 | Castilla-La Mancha | ~100K | 1.37× | |
| 04 | Extremadura | ~70K | 1.32× | |
| 05 | Comunidad Valenciana | ~300K | 1.11× | |
| 06 | Castile and León | ~100K | 1.09× | |
| 07 | Region of Murcia | ~90K | 1.03× | |
| 08 | Community of Madrid | ~500K | 1.02× | |
| 09 | Aragon | ~70K | 1.00× | |
| 10 | Principality of Asturias | ~60K | 0.95× | |
| 11 | Galicia | ~100K | 0.92× | |
| 12 | Catalonia | ~400K | 0.86× | |
| 13 | Navarre | ~30K | 0.77× | |
| 14 | Balearic Islands | ~60K | 0.76× | |
| 15 | Basque Autonomous Country | ~60K | 0.63× | |
| 16 | Cantabria | ~20K | 0.63× | |
| 17 | La Rioja | ~10K | 0.57× |
The strongest cross-interests of the Betfair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 888sport | Games | 19.18× | ||
| 02 | William Hill (bookmaker) | Games | 18.08× | ||
| 03 | Unibet | Games | 14.40× | ||
| 04 | Winamax | Games | 14.10× | ||
| 05 | PokerStars | Games | 14.06× | ||
| 06 | Gibraltar | Travel & Leisure | 13.82× | ||
| 07 | Tombola (bingo company) | Games | 8.48× | ||
| 08 | Gambling | Games | 8.27× | ||
| 09 | El Mundo Deportivo (newspaper) | News | 7.61× | ||
| 10 | Vodafone | Technology & Electronics | 7.32× | ||
| 11 | Orange | Technology & Electronics | 7.26× | ||
| 12 | IBEX 35 | Business & Career | 6.65× | ||
| 13 | Financial services | Business & Career | 6.26× | ||
| 14 | Movistar | Technology & Electronics | 6.19× | ||
| 15 | Monarchy | Politics & Society | 5.44× | ||
| 16 | Broadcasting | Movies & TV | 5.39× | ||
| 17 | La Caixa | Business & Career | 5.26× | ||
| 18 | Manufacturing | Business & Career | 4.74× | ||
| 19 | Android (operating system) | Technology & Electronics | 4.70× | ||
| 20 | Video | Movies & TV | 4.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.17× | |
| Social Media Usage | JOY | 2.10× | |
| Patriotism | CONSERVATISM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.43× | |
| Individualism | JOY | 0.47× | |
| Community Orientation | OPEN | 0.55× |
Betfair's target market in Spain covers an estimated 2,545,345 people, concentrated in Andalusia and Community of Madrid.
36.4% of the Betfair audience are female, 63.6% are male, with an average age of 37.9 years.
Betfair fans show strongest brand affinity for William Hill (bookmaker) (18.08×), El Mundo Deportivo (newspaper) (7.61×), and IBEX 35 (6.65×) over the country average.
Betfair fans in Spain are most concentrated in Andalusia (reach ~800K), Community of Madrid (reach ~500K), and Catalonia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Betfair itself, the audience over-indexes on El Mundo Deportivo (newspaper) (7.61×), IBEX 35 (6.65×), Gambling (8.27×), and Monarchy (5.44×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Betfair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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