El Mundo Deportivo (newspaper) Audience in Spain
El Mundo Deportivo (newspaper) has an estimated audience of 10,826,219 people in Spain. 34.0% are female, 66.0% are male, average age 48.1. Top brand affinities: MSN, Real Madrid C.F., Livemusic, Girona FC, Movistar.
Top brand affinities include MSN, Real Madrid C.F., Livemusic, with strongest over-indexing on MSN (5.41× the country average). Demographically, the El Mundo Deportivo (newspaper) audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Need for Security, Community Orientation.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of El Mundo Deportivo (newspaper) fans
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 48.1 |
| Estimated audience size | 10,826,219 |
Audience persona
The typical El Mundo Deportivo (newspaper) fan in Spain is more male, around 48.1 years old, with strong Need for Security tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 5.41× | News |
| Real Madrid C.F. | 1.57× | Sports |
| Livemusic | 3.47× | Music & Radio |
| Girona FC | 3.92× | Sports |
| Movistar | 2.37× | Technology & Electronics |
| Cadena SER | 2.53× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| La Liga | 1.55× | Sports |
| Jorge Javier Vázquez | 3.83× | Movies & TV |
| Movistar+ | 2.5× | Movies & TV |
| UEFA Champions League | 1.94× | Sports |
| Julio Iglesias | 2.21× | Music & Radio |
| Copa del Rey | 3.37× | Sports |
| Rugby union | 4.96× | Sports |
| Nature | 1.53× | Home & Garden |
| Segunda División | 4.55× | Sports |
| Gambling | 2.49× | Games |
| TripAdvisor | 2.58× | Travel & Leisure |
| CAC 40 | 2.44× | Business & Career |
| Isco | 4.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.78 |
| Community Orientation | OPEN | 1.22 |
| Patriotism | CONSERVATISM | 1.02 |
| Family Orientation | CONSERVATISM | 0.93 |
| Social Media Usage | JOY | 0.89 |
| Indulgence | JOY | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 79.8% |
| United States | 5.2% |
| France | 1.4% |
See El Mundo Deportivo (newspaper) audiences in other countries
- El Mundo Deportivo (newspaper) — Germany
- El Mundo Deportivo (newspaper) — United States
- El Mundo Deportivo (newspaper) — United Kingdom
- El Mundo Deportivo (newspaper) — France
- El Mundo Deportivo (newspaper) — Italy
- El Mundo Deportivo (newspaper) — Brazil
- El Mundo Deportivo (newspaper) — Japan
- El Mundo Deportivo (newspaper) — South Korea
- El Mundo Deportivo (newspaper) — India
- El Mundo Deportivo (newspaper) — Canada
- El Mundo Deportivo (newspaper) — Mexico
More Newspaper audiences in Spain
- La Vanguardia (15,974,041)
- El Confidencial (14,016,156)
- El País (12,561,024)
- Marca (newspaper) (9,016,190)
- El País (Uruguay) (8,852,857)
How to read this data
Audience size is the estimated number of people in Spain who actively search for El Mundo Deportivo (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.