A data profile of the people who buy, follow and care about El Mundo Deportivo (newspaper) in Spain — modelled from more than twelve digital signal sources. El Mundo Deportivo (newspaper) has an estimated audience of 10,826,219 people in Spain.
El Mundo Deportivo (newspaper) has an estimated audience of 10,826,219 people in Spain. 34.0% are female, 66.0% are male, average age 48.1. Top brand affinities: Betfair, Iberia (airline), FIFA World Cup, WhatsApp, Girona FC.
Top brand affinities include Betfair, Iberia (airline), FIFA World Cup, with strongest over-indexing on Betfair (7.61× the country average).
Demographically, the El Mundo Deportivo (newspaper) audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical El Mundo Deportivo (newspaper) fan in Spain is more male, around 48.1 years old, with strong Patriotism tendencies and a notable affinity for Betfair.
The key figures that characterise the El Mundo Deportivo (newspaper) profile in Spain.
34.0% are female, 66.0% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 48.1 |
| Estimated audience size | 10,826,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 41% |
of the worldwide El Mundo Deportivo (newspaper) audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 78.9% |
| United States | 5.2% |
| France | 1.4% |
The strongest cross-interests of the El Mundo Deportivo (newspaper) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betfair | Games | 7.61× | ||
| 02 | Isco | Sports | 5.44× | ||
| 03 | Segunda División | Sports | 5.01× | ||
| 04 | Satire | Literature | 4.38× | ||
| 05 | Girona FC | Sports | 4.10× | ||
| 06 | Copa del Rey | Sports | 3.47× | ||
| 07 | Jorge Javier Vázquez | Movies & TV | 3.19× | ||
| 08 | Iberia (airline) | Travel & Leisure | 3.08× | ||
| 09 | Internet & Social Media | 3.02× | |||
| 10 | Distilled beverage | Food & Beverages | 2.82× | ||
| 11 | FIFA World Cup | Sports | 2.75× | ||
| 12 | Gambling | Games | 2.54× | ||
| 13 | Movistar+ | Movies & TV | 2.36× | ||
| 14 | MSN | News | 2.36× | ||
| 15 | Caixabank | Business & Career | 2.13× | ||
| 16 | Cadena SER | Music & Radio | 2.13× | ||
| 17 | UEFA Champions League | Sports | 1.97× | ||
| 18 | IBEX 35 | Business & Career | 1.90× | ||
| 19 | Spanish language | Politics & Society | 1.68× | ||
| 20 | La Liga | Sports | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.09× | |
| Need for Security | CONSERVATISM | 1.76× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| Mindfulness | BALANCE | 0.64× | |
| Creativity | OPEN | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for El Mundo Deportivo (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.