El Mundo Deportivo (newspaper) Audience in Spain
El Mundo Deportivo (newspaper) has an estimated audience of 10,826,219 people in Spain. 34.0% are female, 66.0% are male, average age 48.1. Top brand affinities: Betfair, Iberia (airline), WhatsApp, Girona FC, Distilled beverage.
Top brand affinities include Betfair, Iberia (airline), WhatsApp, with strongest over-indexing on Betfair (7.61× the country average). Demographically, the El Mundo Deportivo (newspaper) audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of El Mundo Deportivo (newspaper)
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 48.1 |
| Estimated audience size | 10,826,219 |
Audience persona
The typical El Mundo Deportivo (newspaper) fan in Spain is more male, around 48.1 years old, with strong Patriotism tendencies and a notable affinity for Betfair.
Top brand affinities of El Mundo Deportivo (newspaper) fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betfair | 7.61× | Games |
| Iberia (airline) | 3.08× | Travel & Leisure |
| 3.02× | Internet & Social Media | |
| Girona FC | 4.1× | Sports |
| Distilled beverage | 2.82× | Food & Beverages |
| Segunda División | 5.01× | Sports |
| Isco | 5.44× | Sports |
| UEFA Champions League | 1.97× | Sports |
| Copa del Rey | 3.47× | Sports |
| Movistar+ | 2.36× | Movies & TV |
| La Liga | 1.64× | Sports |
| MSN | 2.36× | News |
| Gambling | 2.54× | Games |
| Spanish language | 1.68× | Politics & Society |
| Caixabank | 2.13× | Business & Career |
| Cadena SER | 2.13× | Music & Radio |
| IBEX 35 | 1.9× | Business & Career |
| Bild | 3.26× | News |
| Satire | 4.38× | Literature |
| Jorge Javier Vázquez | 3.19× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.09 |
| Need for Security | CONSERVATISM | 1.76 |
| Indulgence | JOY | 1.34 |
| Community Orientation | OPEN | 1.27 |
| Risk Appetite | THRILL | 1.13 |
| Social Media Usage | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 79.8% |
| United States | 5.2% |
| France | 1.4% |
See El Mundo Deportivo (newspaper) audiences in other countries
- El Mundo Deportivo (newspaper) — Germany
- El Mundo Deportivo (newspaper) — United States
- El Mundo Deportivo (newspaper) — United Kingdom
- El Mundo Deportivo (newspaper) — France
- El Mundo Deportivo (newspaper) — Italy
- El Mundo Deportivo (newspaper) — Brazil
- El Mundo Deportivo (newspaper) — Japan
- El Mundo Deportivo (newspaper) — South Korea
- El Mundo Deportivo (newspaper) — India
- El Mundo Deportivo (newspaper) — Canada
- El Mundo Deportivo (newspaper) — Mexico
More Newspaper audiences in Spain
- La Vanguardia (15,974,041)
- El Confidencial (14,016,156)
- El País (12,561,024)
- Marca (newspaper) (9,016,190)
- El País (Uruguay) (8,852,857)
How to read this data
Audience size is the estimated number of people in Spain who actively search for El Mundo Deportivo (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.