A data profile of the people who buy, follow and care about El País (Uruguay) in Spain — modelled from more than twelve digital signal sources. El País (Uruguay) has an estimated audience of 8,852,856 people in Spain.
The average El País (Uruguay) fan in Spain is 48.6 years old, balanced, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Comunidad Valenciana.
Top brand affinities include Hugh Grant, Robert Redford, Tom Hanks, with strongest over-indexing on Hugh Grant (75.9× the country average).
Demographically, the El País (Uruguay) audience skews balanced with an average age of 48.6, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical El País (Uruguay) fan in Spain is balanced, around 48.6 years old, with strong Community Orientation tendencies and a notable affinity for Hugh Grant.
The key figures that characterise the El País (Uruguay) profile in Spain.
53.4% are female, 46.6% are male, average age 48.6.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 48.6 |
| Estimated audience size | 8,852,856 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 10% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 40% |
Where the El País (Uruguay) audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Galicia | ~600K | 1.33× | |
| 02 | Castile and León | ~500K | 1.33× | |
| 03 | Principality of Asturias | ~300K | 1.26× | |
| 04 | Navarre | ~100K | 1.26× | |
| 05 | Cantabria | ~100K | 1.22× | |
| 06 | Community of Madrid | ~2M | 1.21× | |
| 07 | Basque Autonomous Country | ~400K | 1.20× | |
| 08 | Aragon | ~300K | 1.17× | |
| 09 | La Rioja | ~60K | 0.98× | |
| 10 | Castilla-La Mancha | ~300K | 0.91× | |
| 11 | Extremadura | ~200K | 0.91× | |
| 12 | Canary Islands | ~400K | 0.82× | |
| 13 | Comunidad Valenciana | ~800K | 0.81× | |
| 14 | Andalusia | ~1.5M | 0.80× | |
| 15 | Region of Murcia | ~200K | 0.68× | |
| 16 | Balearic Islands | ~200K | 0.61× | |
| 17 | Catalonia | ~800K | 0.48× |
The strongest cross-interests of the El País (Uruguay) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hugh Grant | Movies & TV | 75.90× | ||
| 02 | Tom Hanks | Movies & TV | 20.00× | ||
| 03 | Orange Is the New Black | Movies & TV | 20.00× | ||
| 04 | Pretty Little Liars (TV series) | Movies & TV | 20.00× | ||
| 05 | Desperate Housewives | Movies & TV | 20.00× | ||
| 06 | House of Cards (U.S. TV series) | Movies & TV | 20.00× | ||
| 07 | The Big Lebowski | Movies & TV | 17.73× | ||
| 08 | Sherlock (TV series) | Movies & TV | 16.03× | ||
| 09 | Wes Anderson | Movies & TV | 11.93× | ||
| 10 | Rami Malek | Movies & TV | 10.88× | ||
| 11 | Robert Redford | Movies & TV | 10.32× | ||
| 12 | Colin Firth | Movies & TV | 10.27× | ||
| 13 | Woody Allen | Movies & TV | 10.09× | ||
| 14 | Anthony Hopkins | Movies & TV | 9.22× | ||
| 15 | Sex and the City | Movies & TV | 7.73× | ||
| 16 | Meryl Streep | Movies & TV | 6.78× | ||
| 17 | Ryan Gosling | Movies & TV | 6.37× | ||
| 18 | Tommy Hilfiger | Fashion & Accessoires | 5.71× | ||
| 19 | Stranger Things | Movies & TV | 4.07× | ||
| 20 | FilmAffinity | Movies & TV | 3.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.28× | |
| Quality Awareness | PREMIUM | 1.89× | |
| Convenience Orientation | PREMIUM | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Individualism | JOY | 0.90× | |
| Design Affinity | PREMIUM | 0.95× |
El País (Uruguay) has an estimated audience of 8,852,856 people in Spain, concentrated in Community of Madrid and Andalusia.
53.4% of El País (Uruguay) fans are female, 46.6% are male, with an average age of 48.6 years.
El País (Uruguay) fans show strongest brand affinity for Hugh Grant (75.9×), Robert Redford (10.32×), and Tom Hanks (20×) over the country average.
El País (Uruguay) fans in Spain are most concentrated in Community of Madrid (reach ~2M), Andalusia (reach ~1.5M), and Comunidad Valenciana (reach ~800K). These three regions account for the largest share of the active audience.
Beyond El País (Uruguay) itself, the audience over-indexes on Robert Redford (10.32×), Tom Hanks (20×), Orange Is the New Black (20×), and Pretty Little Liars (TV series) (20×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for El País (Uruguay). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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