El País (Uruguay) Audience in Spain
El País (Uruguay) has an estimated audience of 8,852,856 people in Spain. 53.4% are female, 46.6% are male, average age 48.6. Top regions: Community of Madrid, Andalusia, Comunidad Valenciana. Top brand affinities: Hugh Grant, Robert Redford, Tom Hanks, Orange Is the New Black, Pretty Little Liars (TV series).
The average El País (Uruguay) fan in Spain is 48.6 years old, balanced, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Comunidad Valenciana. Top brand affinities include Hugh Grant, Robert Redford, Tom Hanks, with strongest over-indexing on Hugh Grant (75.9× the country average). Demographically, the El País (Uruguay) audience skews balanced with an average age of 48.6, and over-indexes on personality traits such as Community Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of El País (Uruguay)
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 48.6 |
| Estimated audience size | 8,852,856 |
Audience persona
The typical El País (Uruguay) fan in Spain is balanced, around 48.6 years old, with strong Community Orientation tendencies and a notable affinity for Hugh Grant.
El País (Uruguay) fans by region: top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | ~2M | 1.21× |
| Andalusia | ~1.5M | 0.8× |
| Comunidad Valenciana | ~800K | 0.81× |
| Catalonia | ~800K | 0.48× |
| Galicia | ~600K | 1.33× |
| Castile and León | ~500K | 1.33× |
| Basque Autonomous Country | ~400K | 1.2× |
| Canary Islands | ~400K | 0.82× |
| Castilla-La Mancha | ~300K | 0.91× |
| Aragon | ~300K | 1.17× |
| Principality of Asturias | ~300K | 1.26× |
| Region of Murcia | ~200K | 0.68× |
| Extremadura | ~200K | 0.91× |
| Balearic Islands | ~200K | 0.61× |
| Navarre | ~100K | 1.26× |
| Cantabria | ~100K | 1.22× |
| La Rioja | ~60K | 0.98× |
Top brand affinities of El País (Uruguay) fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hugh Grant | 75.9× | Movies & TV |
| Robert Redford | 10.32× | Movies & TV |
| Tom Hanks | 20× | Movies & TV |
| Orange Is the New Black | 20× | Movies & TV |
| Pretty Little Liars (TV series) | 20× | Movies & TV |
| Desperate Housewives | 20× | Movies & TV |
| Sex and the City | 7.73× | Movies & TV |
| Stranger Things | 4.07× | Movies & TV |
| Sherlock (TV series) | 16.03× | Movies & TV |
| Rami Malek | 10.88× | Movies & TV |
| Wes Anderson | 11.93× | Movies & TV |
| Tommy Hilfiger | 5.71× | Fashion & Accessoires |
| Anthony Hopkins | 9.22× | Movies & TV |
| House of Cards (U.S. TV series) | 20× | Movies & TV |
| Woody Allen | 10.09× | Movies & TV |
| Colin Firth | 10.27× | Movies & TV |
| FilmAffinity | 3.34× | Movies & TV |
| The Big Lebowski | 17.73× | Movies & TV |
| Once Upon a Time (TV series) | 13.31× | Movies & TV |
| Ryan Gosling | 6.37× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.28 |
| Quality Awareness | PREMIUM | 1.89 |
| Convenience Orientation | PREMIUM | 1.85 |
| LGBTQ+ Identity | OPEN | 1.54 |
| Luxury Orientation | PREMIUM | 1.5 |
| Urban Lifestyle | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 28.3% |
| France | 9.9% |
| Germany | 9.2% |
See El País (Uruguay) audiences in other countries
- El País (Uruguay) — Germany
- El País (Uruguay) — United States
- El País (Uruguay) — United Kingdom
- El País (Uruguay) — France
- El País (Uruguay) — Italy
- El País (Uruguay) — Brazil
- El País (Uruguay) — Japan
- El País (Uruguay) — South Korea
- El País (Uruguay) — India
- El País (Uruguay) — Canada
- El País (Uruguay) — Mexico
More Newspaper audiences in Spain
- La Vanguardia (15,974,041)
- El Confidencial (14,016,156)
- El País (12,561,024)
- El Mundo Deportivo (newspaper) (10,826,219)
- Marca (newspaper) (9,016,190)
Frequently asked questions
How many fans does El País (Uruguay) have in Spain?
El País (Uruguay) has an estimated audience of 8,852,856 people in Spain, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of El País (Uruguay) fans?
53.4% of El País (Uruguay) fans are female, 46.6% are male, with an average age of 48.6 years.
Which brands do El País (Uruguay) fans like most?
El País (Uruguay) fans show strongest brand affinity for Hugh Grant (75.9×), Robert Redford (10.32×), and Tom Hanks (20×) over the country average.
Where do El País (Uruguay) fans live in Spain?
El País (Uruguay) fans in Spain are most concentrated in Community of Madrid (reach ~2M), Andalusia (reach ~1.5M), and Comunidad Valenciana (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do El País (Uruguay) fans also like?
Beyond El País (Uruguay) itself, the audience over-indexes on Robert Redford (10.32×), Tom Hanks (20×), Orange Is the New Black (20×), and Pretty Little Liars (TV series) (20×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for El País (Uruguay). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.