A data profile of the people who buy, follow and care about Stranger Things in Spain — modelled from more than twelve digital signal sources. Stranger Things has an estimated audience of 6,513,991 people in Spain.
The average Stranger Things fan in Spain is 37.8 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Robert Redford, Harry Potter, Game of Thrones, with strongest over-indexing on Robert Redford (5.82× the country average).
Demographically, the Stranger Things audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Stranger Things fan in Spain is balanced, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Robert Redford.
The key figures that characterise the Stranger Things profile in Spain.
52.4% are female, 47.6% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 37.8 |
| Estimated audience size | 6,513,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 14% |
of the worldwide Stranger Things audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 10.6% |
| India | 8.2% |
Where the Stranger Things audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castilla-La Mancha | ~300K | 1.34× | |
| 02 | Region of Murcia | ~200K | 1.17× | |
| 03 | Andalusia | ~1.5M | 1.14× | |
| 04 | Community of Madrid | ~1M | 1.14× | |
| 05 | Castile and León | ~300K | 1.05× | |
| 06 | Extremadura | ~100K | 1.04× | |
| 07 | Catalonia | ~1M | 1.01× | |
| 08 | Aragon | ~200K | 1.00× | |
| 09 | Canary Islands | ~300K | 0.99× | |
| 10 | Galicia | ~300K | 0.99× | |
| 11 | Basque Autonomous Country | ~200K | 0.99× | |
| 12 | Comunidad Valenciana | ~700K | 0.98× | |
| 13 | Principality of Asturias | ~100K | 0.88× | |
| 14 | La Rioja | ~30K | 0.86× | |
| 15 | Navarre | ~70K | 0.84× | |
| 16 | Cantabria | ~60K | 0.81× | |
| 17 | Balearic Islands | ~100K | 0.79× |
The strongest cross-interests of the Stranger Things audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rami Malek | Movies & TV | 6.19× | ||
| 02 | Robert Redford | Movies & TV | 5.82× | ||
| 03 | Hugh Grant | Movies & TV | 5.69× | ||
| 04 | Breaking Bad | Movies & TV | 5.30× | ||
| 05 | The Sopranos | Movies & TV | 4.74× | ||
| 06 | Game of Thrones | Movies & TV | 4.43× | ||
| 07 | Universal Studios | Movies & TV | 4.43× | ||
| 08 | The Big Bang Theory | Movies & TV | 4.08× | ||
| 09 | Dune | Movies & TV | 3.94× | ||
| 10 | Al Pacino | Movies & TV | 3.43× | ||
| 11 | Leonardo DiCaprio | Movies & TV | 3.34× | ||
| 12 | True Detective | Movies & TV | 3.22× | ||
| 13 | Harry Potter | Movies & TV | 2.84× | ||
| 14 | Millie Bobby Brown | Movies & TV | 2.72× | ||
| 15 | Brad Pitt | Movies & TV | 2.31× | ||
| 16 | Michael Jackson | Music & Radio | 2.07× | ||
| 17 | Fantasy movies | Movies & TV | 2.00× | ||
| 18 | FilmAffinity | Movies & TV | 1.92× | ||
| 19 | El País | News | 1.62× | ||
| 20 | TikTok | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.28× | |
| Social Media Usage | JOY | 1.16× | |
| Individualism | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| DIY Mentality | THRILL | 0.83× | |
| Quality Awareness | PREMIUM | 0.83× |
Stranger Things has an estimated audience of 6,513,991 people in Spain, concentrated in Andalusia and Community of Madrid.
52.4% of Stranger Things fans are female, 47.6% are male, with an average age of 37.8 years.
Stranger Things fans show strongest brand affinity for Robert Redford (5.82×), Harry Potter (2.84×), and Game of Thrones (4.43×) over the country average.
Stranger Things fans in Spain are most concentrated in Andalusia (reach ~1.5M), Community of Madrid (reach ~1M), and Catalonia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Stranger Things itself, the audience over-indexes on Harry Potter (2.84×), Game of Thrones (4.43×), Breaking Bad (5.3×), and El País (1.62×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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