Stranger Things Audience in Spain
Stranger Things has an estimated audience of 6,271,787 people in Spain. 52.4% are female, 47.6% are male, average age 37.8. Top regions: Andalusia, Community of Madrid, Catalonia. Top brand affinities: Dexter (TV series), Robert Redford, House of Cards (U.S. TV series), Harry Potter, Tom Hanks.
The average Stranger Things fan in Spain is 37.8 years old, balanced, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Catalonia. Top brand affinities include Dexter (TV series), Robert Redford, House of Cards (U.S. TV series), with strongest over-indexing on Dexter (TV series) (12.71× the country average). Demographically, the Stranger Things audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Stranger Things fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 37.8 |
| Estimated audience size | 6,271,787 |
Audience persona
The typical Stranger Things fan in Spain is balanced, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dexter (TV series).
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,457,200 | 1.14× |
| Community of Madrid | 1,243,860 | 1.14× |
| Catalonia | 1,188,438 | 1.01× |
| Comunidad Valenciana | 716,621 | 0.98× |
| Castilla-La Mancha | 354,908 | 1.35× |
| Canary Islands | 320,128 | 0.99× |
| Galicia | 302,094 | 0.99× |
| Castile and León | 299,175 | 1.05× |
| Region of Murcia | 260,745 | 1.17× |
| Basque Autonomous Country | 240,056 | 0.99× |
| Aragon | 170,672 | 1× |
| Extremadura | 146,647 | 1.05× |
| Balearic Islands | 143,560 | 0.79× |
| Principality of Asturias | 134,466 | 0.88× |
| Navarre | 68,271 | 0.84× |
| Cantabria | 65,873 | 0.8× |
| La Rioja | 36,255 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dexter (TV series) | 12.71× | Movies & TV |
| Robert Redford | 5.55× | Movies & TV |
| House of Cards (U.S. TV series) | 25× | Movies & TV |
| Harry Potter | 2.5× | Movies & TV |
| Tom Hanks | 8.25× | Movies & TV |
| Livemusic | 3.43× | Music & Radio |
| Superman | 2.54× | Movies & TV |
| Orange Is the New Black | 12.1× | Movies & TV |
| Winona Ryder | 6.18× | Movies & TV |
| Non-fiction books | 3.57× | Literature |
| Local food | 2.57× | Food & Beverages |
| Sherlock (TV series) | 9.98× | Movies & TV |
| True Detective | 3.7× | Movies & TV |
| Comics | 2.46× | Literature |
| Al Pacino | 4.4× | Movies & TV |
| FilmAffinity | 2.38× | Movies & TV |
| Robert De Niro | 4.22× | Movies & TV |
| Lily James | 7.76× | Movies & TV |
| Lunch | 2.6× | Food & Beverages |
| Goodfellas | 6.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.79 |
| Extroversion | THRILL | 1.51 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Social Media Usage | JOY | 1.22 |
| Travelling | THRILL | 1.16 |
| Pet Ownership | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 10.6% |
| India | 8.4% |
See Stranger Things audiences in other countries
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- Superman (8,249,384)
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- Motorcycles (5,335,081)
Frequently asked questions
How many fans does Stranger Things have in Spain?
Stranger Things has an estimated audience of 6,271,787 people in Spain, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of Stranger Things fans?
52.4% of Stranger Things fans are female, 47.6% are male, with an average age of 37.8 years.
Which brands do Stranger Things fans like most?
Stranger Things fans show strongest brand affinity for Dexter (TV series) (12.71×), Robert Redford (5.55×), and House of Cards (U.S. TV series) (25×) over the country average.
Where do Stranger Things fans live in Spain?
Stranger Things fans in Spain are most concentrated in Andalusia (reach 1,457,200), Community of Madrid (reach 1,243,860), and Catalonia (reach 1,188,438). These three regions account for the largest share of the active audience.
What other brands do Stranger Things fans also like?
Beyond Stranger Things itself, the audience over-indexes on Robert Redford (5.55×), House of Cards (U.S. TV series) (25×), Harry Potter (2.5×), and Tom Hanks (8.25×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.