Rascasse Audience Intelligence

El País (Uruguay) Audience in United States

A data profile of the people who buy, follow and care about El País (Uruguay) in United States — modelled from more than twelve digital signal sources. El País (Uruguay) has an estimated audience of 867,712 people in United States.

#78among Newspaper in United States#813among Website / Newspaper / Magazine in United States#194in News

The average El País (Uruguay) fan in United States is 29.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Machu Picchu, Copa Libertadores, FIFA World Cup, with strongest over-indexing on Machu Picchu (85.23× the country average).

Demographically, the El País (Uruguay) audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical El País (Uruguay) fan in United States is more female, around 29.2 years old, with strong Patriotism tendencies and a notable affinity for Machu Picchu.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the El País (Uruguay) profile in United States.

Audience size
868K
in United States
Gender
57.9%♀
42.1% male
Age
29.2
average years
Country rank
#26011
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of El País (Uruguay)

57.9% are female, 42.1% are male, average age 29.2.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for El País (Uruguay) audience in United States
MetricValue
Female57.9%
Male42.1%
Average age29.2
Estimated audience size867,712
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the El País (Uruguay) audience in United States
Age bracketShare%
16-1960%
20-299%
30-3910%
40-4911%
50+10%
Fig. 04

Worldwide distribution

2.7%

of the worldwide El País (Uruguay) audience comes from United States.

Worldwide audience distribution share by country for El País (Uruguay)
CountryShare
Spain27.8%
France9.8%
Germany9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the El País (Uruguay) audience in United States is strongest.

Fig. 05

Top regions by affinity

El País (Uruguay) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K5.13×
02Florida~300K5.09×
03New York~100K2.32×
04Connecticut~10K1.71×
05Massachusetts~30K1.67×
06Virginia~30K1.62×
07Maryland~20K1.62×
08New Jersey~30K1.60×
09California~100K1.49×
10Wyoming~2K1.37×
11Texas~100K1.35×
12Kansas~7K1.11×
13Illinois~30K1.06×
14Vermont~2K1.06×
15Nevada~9K1.04×
16Colorado~10K1.01×
17Rhode Island~3K1.00×
18Utah~7K0.98×
19Georgia~30K0.96×
20Washington~20K0.94×
21Oregon~9K0.93×
22New Mexico~4K0.93×
23Arizona~20K0.91×
24North Carolina~20K0.82×
25New Hampshire~3K0.81×
26Pennsylvania~20K0.79×
27Louisiana~8K0.75×
28Tennessee~10K0.71×
29Alaska~1K0.71×
30Maine~2K0.69×
31Delaware~2K0.69×
32Wisconsin~8K0.63×
33Minnesota~8K0.63×
34Nebraska~3K0.61×
35Alabama~7K0.60×
36Iowa~4K0.60×
37South Carolina~7K0.58×
38Hawaii~2K0.58×
39Kentucky~6K0.57×
40Idaho~2K0.57×
41Mississippi~4K0.54×
42Michigan~10K0.53×
43Indiana~8K0.53×
44West Virginia~2K0.53×
45Ohio~10K0.51×
46Montana~1K0.51×
47South Dakota<1K0.50×
48Missouri~7K0.49×
49Oklahoma~5K0.48×
50Arkansas~3K0.40×
Fig. 06

Affinity by region

Affinity by region — El País (Uruguay), United States
0.40×1.00×5.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the El País (Uruguay) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for El País (Uruguay) audience
#·InterestCategoryAffinity×
01Machu PicchuTravel & Leisure85.23×
02Copa LibertadoresSports49.22×
03Copa AméricaSports21.24×
04Porter AirlinesTravel & Leisure20.00×
05FIFA Club World CupSports14.60×
06United States national football teamSports11.78×
07RonaldinhoSports10.80×
08Borussia DortmundSports10.60×
09Atlético MadridSports10.00×
10La LigaSports9.22×
11FIFA World CupSports6.35×
12Liga MXSports6.13×
13Las VegasTravel & Leisure4.13×
14Real Madrid C.F.Sports3.55×
15UEFA Champions LeagueSports3.26×
16RadioTechnology & Electronics2.66×
17TelecommunicationTechnology & Electronics2.35×
18T-MobileTechnology & Electronics2.22×
19AirbnbTravel & Leisure2.13×
20PinterestInternet & Social Media1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the El País (Uruguay) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by El País (Uruguay) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Urban LifestyleOPEN1.47×
Need for SecurityCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by El País (Uruguay) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
DIY MentalityTHRILL0.67×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does El País (Uruguay) have in United States?

El País (Uruguay) has an estimated audience of 867,712 people in United States, concentrated in Florida and California.

02

What is the gender split and age of El País (Uruguay) fans?

57.9% of El País (Uruguay) fans are female, 42.1% are male, with an average age of 29.2 years.

03

Which brands do El País (Uruguay) fans like most?

El País (Uruguay) fans show strongest brand affinity for Machu Picchu (85.23×), Copa Libertadores (49.22×), and FIFA World Cup (6.35×) over the country average.

04

Where do El País (Uruguay) fans live in United States?

El País (Uruguay) fans in United States are most concentrated in Florida (reach ~300K), California (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do El País (Uruguay) fans also like?

Beyond El País (Uruguay) itself, the audience over-indexes on Copa Libertadores (49.22×), FIFA World Cup (6.35×), La Liga (9.22×), and Las Vegas (4.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for El País (Uruguay). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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