El País (Uruguay) Audience in United States
El País (Uruguay) has an estimated audience of 804,906 people in United States. 57.9% are female, 42.1% are male, average age 29.2. Top regions: Florida, California, New York. Top brand affinities: Machu Picchu, FIFA World Cup, Indeed.com, Google Maps, Autism Awareness.
The average El País (Uruguay) fan in United States is 29.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Machu Picchu, FIFA World Cup, Indeed.com, with strongest over-indexing on Machu Picchu (73.33× the country average). Demographically, the El País (Uruguay) audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of El País (Uruguay) fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 29.2 |
| Estimated audience size | 804,906 |
Audience persona
The typical El País (Uruguay) fan in United States is more female, around 29.2 years old, with strong Risk Appetite tendencies and a notable affinity for Machu Picchu.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 305,265 | 5.6× |
| California | 144,538 | 1.63× |
| New York | 114,753 | 2.55× |
| Texas | 102,413 | 1.48× |
| Virginia | 35,193 | 1.79× |
| New Jersey | 34,570 | 1.69× |
| Massachusetts | 28,790 | 1.82× |
| Illinois | 28,592 | 1.07× |
| Maryland | 23,947 | 1.73× |
| Georgia | 21,529 | 0.87× |
| Pennsylvania | 20,895 | 0.77× |
| North Carolina | 19,220 | 0.79× |
| Arizona | 15,744 | 0.96× |
| Washington | 15,481 | 0.96× |
| Connecticut | 14,303 | 1.77× |
| Washington, District of Columbia | 13,319 | 5.51× |
| Colorado | 13,042 | 1.03× |
| Ohio | 10,723 | 0.43× |
| Michigan | 10,356 | 0.49× |
| Oregon | 8,943 | 0.97× |
| Tennessee | 8,641 | 0.54× |
| Nevada | 8,410 | 1.08× |
| Wisconsin | 7,528 | 0.62× |
| Louisiana | 7,457 | 0.72× |
| Minnesota | 7,196 | 0.62× |
| Utah | 7,128 | 0.99× |
| Indiana | 6,743 | 0.46× |
| Missouri | 6,105 | 0.47× |
| Alabama | 6,038 | 0.54× |
| South Carolina | 5,685 | 0.47× |
| Kentucky | 3,937 | 0.39× |
| New Mexico | 3,793 | 0.94× |
| Oklahoma | 3,618 | 0.4× |
| Iowa | 3,513 | 0.53× |
| Rhode Island | 2,550 | 1× |
| New Hampshire | 2,510 | 0.79× |
| Nebraska | 2,473 | 0.61× |
| Kansas | 1,898 | 0.3× |
| Maine | 1,884 | 0.65× |
| Hawaii | 1,842 | 0.53× |
| Idaho | 1,713 | 0.42× |
| Vermont | 1,546 | 1.09× |
| Arkansas | 1,412 | 0.21× |
| Mississippi | 1,316 | 0.2× |
| Delaware | 1,245 | 0.56× |
| Alaska | 1,022 | 0.59× |
| West Virginia | 924 | 0.25× |
| Montana | 635 | 0.28× |
| Wyoming | 532 | 0.45× |
| North Dakota | 453 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Machu Picchu | 73.33× | Travel & Leisure |
| FIFA World Cup | 5.51× | Sports |
| Indeed.com | 5.19× | Business & Career |
| Google Maps | 4.59× | Internet & Social Media |
| Autism Awareness | 9.81× | Health |
| FC Bayern Munich | 6.98× | Sports |
| Diabetes mellitus awareness | 6.62× | Health |
| Las Vegas | 4.3× | Travel & Leisure |
| Real Madrid C.F. | 4.46× | Sports |
| La Liga | 7.89× | Sports |
| Singer-songwriter | 3.18× | Music & Radio |
| Capital One | 3.07× | Business & Career |
| Microblogging | 6.79× | Technology & Electronics |
| Kia Sportage | 15.56× | Cars & Mobility |
| Liga MX | 6.5× | Sports |
| FC Barcelona | 4.02× | Sports |
| Enterprise Rent-A-Car | 4.09× | Cars & Mobility |
| Club América | 6.7× | Sports |
| Manchester City F.C. | 5.89× | Sports |
| Borussia Dortmund | 11.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.37 |
| Luxury Orientation | PREMIUM | 1.37 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Sustainability | BALANCE | 1.18 |
| Patriotism | CONSERVATISM | 1.16 |
| Mindfulness | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 26.7% |
| France | 9.0% |
| Germany | 8.5% |
See El País (Uruguay) audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does El País (Uruguay) have in United States?
El País (Uruguay) has an estimated audience of 804,906 people in United States, concentrated in Florida and California.
What is the gender split and age of El País (Uruguay) fans?
57.9% of El País (Uruguay) fans are female, 42.1% are male, with an average age of 29.2 years.
Which brands do El País (Uruguay) fans like most?
El País (Uruguay) fans show strongest brand affinity for Machu Picchu (73.33×), FIFA World Cup (5.51×), and Indeed.com (5.19×) over the country average.
Where do El País (Uruguay) fans live in United States?
El País (Uruguay) fans in United States are most concentrated in Florida (reach 305,265), California (reach 144,538), and New York (reach 114,753). These three regions account for the largest share of the active audience.
What other brands do El País (Uruguay) fans also like?
Beyond El País (Uruguay) itself, the audience over-indexes on FIFA World Cup (5.51×), Indeed.com (5.19×), Google Maps (4.59×), and Autism Awareness (9.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for El País (Uruguay). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.