Rascasse Audience Intelligence

Copa Libertadores Audience in United States

A data profile of the people who buy, follow and care about Copa Libertadores in United States — modelled from more than twelve digital signal sources. Copa Libertadores has an estimated audience of 1,673,396 people in United States.

#93among Soccer in United States#186among Event in United States#1461in Sports

The average Copa Libertadores fan in United States is 33.5 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include FIFA World Cup 2026, Peruvian Primera División, Real Madrid C.F., with strongest over-indexing on FIFA World Cup 2026 (8.33× the country average).

Demographically, the Copa Libertadores audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Copa Libertadores fan in United States is more male, around 33.5 years old, with strong Mindfulness tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Copa Libertadores profile in United States.

Audience size
1.7M
in United States
Gender
25.8%♀
74.2% male
Age
33.5
average years
Country rank
#16353
Event in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Copa Libertadores fans

25.8% are female, 74.2% are male, average age 33.5.

Fig. 02

Gender split

25.8%
Female
74.2%
Male
Demographic split for Copa Libertadores audience in United States
MetricValue
Female25.8%
Male74.2%
Average age33.5
Estimated audience size1,673,396
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Copa Libertadores audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3919%
40-4916%
50+10%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Copa Libertadores audience comes from United States.

Worldwide audience distribution share by country for Copa Libertadores
CountryShare
Brazil41.7%
Argentina7.4%
Colombia7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Copa Libertadores audience in United States is strongest.

Fig. 05

Top regions by affinity

Copa Libertadores fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K5.27×
02Connecticut~70K4.17×
03New York~400K3.77×
04Florida~400K3.24×
05Utah~30K1.89×
06Massachusetts~60K1.83×
07Maryland~50K1.79×
08Virginia~70K1.75×
09Rhode Island~8K1.56×
10Washington, District of Columbia~8K1.54×
11Nevada~20K1.35×
12California~200K1.27×
13Texas~200K1.10×
14Illinois~60K1.07×
15Georgia~50K1.04×
16North Carolina~50K1.04×
17South Carolina~20K0.89×
18Colorado~20K0.86×
19Delaware~4K0.84×
20Pennsylvania~50K0.80×
21Minnesota~20K0.74×
22Idaho~6K0.73×
23New Hampshire~5K0.69×
24Tennessee~20K0.65×
25Nebraska~5K0.61×
26Washington~20K0.57×
27Alaska~2K0.57×
28Arizona~20K0.55×
29Indiana~20K0.55×
30Oregon~10K0.55×
31Montana~3K0.55×
32Vermont~2K0.55×
33Kansas~7K0.54×
34North Dakota~2K0.54×
35Louisiana~10K0.53×
36New Mexico~4K0.52×
37South Dakota~2K0.52×
38Maine~3K0.50×
39Iowa~7K0.49×
40Kentucky~10K0.48×
41Hawaii~3K0.47×
42Wisconsin~10K0.46×
43West Virginia~4K0.46×
44Oklahoma~8K0.45×
45Arkansas~6K0.45×
46Ohio~20K0.40×
47Alabama~9K0.40×
48Missouri~10K0.39×
49Mississippi~5K0.39×
50Michigan~10K0.31×
Fig. 06

Affinity by region

Affinity by region — Copa Libertadores, United States
0.31×1.00×5.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Copa Libertadores audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Copa Libertadores audience
#·InterestCategoryAffinity×
01Peruvian Primera DivisiónSports78.04×
02Clube de Regatas do Flamengo (Superleague Formula team)Sports72.89×
03Ousmane DembéléSports49.05×
04FIFA Club World CupSports32.09×
05Lionel MessiSports20.00×
06A.C. MilanSports20.00×
07Cristiano RonaldoSports18.34×
08HondurasTravel & Leisure16.97×
09EcuadorTravel & Leisure16.91×
10Costa RicaTravel & Leisure16.73×
11UruguayTravel & Leisure16.24×
12Real Madrid C.F.Sports13.45×
13MelbourneTravel & Leisure13.27×
14Dominican RepublicTravel & Leisure12.60×
15Enterprise Rent-A-CarCars & Mobility12.56×
16FC BarcelonaSports12.22×
17PhilippinesTravel & Leisure11.73×
18Buenos AiresTravel & Leisure11.27×
19BuildingHome & Garden9.21×
20FIFA World Cup 2026Sports8.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Copa Libertadores audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Copa Libertadores audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.71×
TravellingTHRILL1.63×
Risk AppetiteTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Copa Libertadores audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
TraditionCONSERVATISM0.66×
Convenience OrientationPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Copa Libertadores have in United States?

Copa Libertadores has an estimated audience of 1,673,396 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Copa Libertadores fans?

25.8% of Copa Libertadores fans are female, 74.2% are male, with an average age of 33.5 years.

03

Which brands do Copa Libertadores fans like most?

Copa Libertadores fans show strongest brand affinity for FIFA World Cup 2026 (8.33×), Peruvian Primera División (78.04×), and Real Madrid C.F. (13.45×) over the country average.

04

Where do Copa Libertadores fans live in United States?

Copa Libertadores fans in United States are most concentrated in Florida (reach ~400K), New York (reach ~400K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Copa Libertadores fans also like?

Beyond Copa Libertadores itself, the audience over-indexes on Peruvian Primera División (78.04×), Real Madrid C.F. (13.45×), Enterprise Rent-A-Car (12.56×), and FC Barcelona (12.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Copa Libertadores audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Copa Libertadores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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