Copa Libertadores Audience in United States

Copa Libertadores logo

Copa Libertadores has an estimated audience of 1,694,280 people in United States. 25.8% are female, 74.2% are male, average age 33.5. Top regions: Florida, New York, California. Top brand affinities: Real Madrid C.F., Peruvian Primera División, Clube de Regatas do Flamengo (Superleague Formula team), Chase (bank), FC Barcelona.

The average Copa Libertadores fan in United States is 33.5 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Real Madrid C.F., Peruvian Primera División, Clube de Regatas do Flamengo (Superleague Formula team), with strongest over-indexing on Real Madrid C.F. (13.45× the country average). Demographically, the Copa Libertadores audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of Copa Libertadores fans

Demographic split for Copa Libertadores audience in United States
MetricValue
Female25.8%
Male74.2%
Average age33.5
Estimated audience size1,694,280

Audience persona

The typical Copa Libertadores fan in United States is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Real Madrid C.F..

Top regions in United States

Top regions ranked by reach for Copa Libertadores in United States
RegionReachAffinity
Florida364,1713.17×
New York357,6303.78×
California255,3511.37×
New Jersey229,8385.33×
Texas170,5081.17×
Virginia77,1151.87×
Connecticut66,9883.94×
Massachusetts65,8631.97×
Illinois60,5631.07×
Georgia55,6361.07×
North Carolina55,2791.08×
Maryland53,8261.85×
Pennsylvania46,6650.82×
Utah30,9952.04×
Colorado23,6490.89×
Tennessee22,3840.66×
South Carolina22,0900.87×
Nevada21,5571.32×
Washington19,7840.58×
Ohio19,6380.38×
Arizona18,2450.53×
Indiana17,2550.56×
Minnesota17,1060.7×
Michigan12,4460.28×
Wisconsin11,1890.44×
Louisiana10,7380.49×
Missouri10,4960.38×
Oregon10,3940.54×
Kentucky9,7020.46×
Washington, District of Columbia8,4601.66×
Alabama8,4560.36×
Oklahoma7,7200.41×
Rhode Island7,6881.43×
Kansas6,8090.51×
Iowa5,8530.42×
Idaho5,7490.68×
Arkansas5,3390.38×
Nebraska4,6890.55×
New Hampshire4,0980.61×
New Mexico4,0010.47×
Delaware3,5860.77×
Mississippi3,5490.25×
Hawaii2,5320.35×
Maine2,3290.38×
Montana2,1170.45×
West Virginia1,9960.25×
Wyoming1,1850.47×
Alaska1,1700.32×
Vermont7950.27×
South Dakota7810.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Copa Libertadores audience
BrandAffinityCategory
Real Madrid C.F.13.45×Sports
Peruvian Primera División78.04×Sports
Clube de Regatas do Flamengo (Superleague Formula team)72.89×Sports
Chase (bank)10.25×Business & Career
FC Barcelona12.22×Sports
Enterprise Rent-A-Car12.56×Cars & Mobility
Uruguay16.24×Travel & Leisure
Melbourne13.27×Travel & Leisure
Cristiano Ronaldo18.34×Sports
FIFA Club World Cup32.09×Sports
Building9.21×Home & Garden
Philippines11.73×Travel & Leisure
Ecuador16.91×Travel & Leisure
Honduras16.97×Travel & Leisure
Dominican Republic12.6×Travel & Leisure
A.C. Milan20×Sports
Inter Milan20×Sports
Buenos Aires11.27×Travel & Leisure
Costa Rica16.73×Travel & Leisure
Guatemala10.36×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Copa Libertadores audience
TraitClusterScore
PatriotismCONSERVATISM2.04
LGBTQ+ IdentityOPEN1.94
Luxury OrientationPREMIUM1.42
MindfulnessBALANCE1.39
Risk AppetiteTHRILL1.3
Early Adopter MentalityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Copa Libertadores
CountryShare
Brazil42.7%
Argentina6.9%
Colombia6.3%

See Copa Libertadores audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Copa Libertadores have in United States?

Copa Libertadores has an estimated audience of 1,694,280 people in United States, concentrated in Florida and New York.

What is the gender split and age of Copa Libertadores fans?

25.8% of Copa Libertadores fans are female, 74.2% are male, with an average age of 33.5 years.

Which brands do Copa Libertadores fans like most?

Copa Libertadores fans show strongest brand affinity for Real Madrid C.F. (13.45×), Peruvian Primera División (78.04×), and Clube de Regatas do Flamengo (Superleague Formula team) (72.89×) over the country average.

Where do Copa Libertadores fans live in United States?

Copa Libertadores fans in United States are most concentrated in Florida (reach 364,171), New York (reach 357,630), and California (reach 255,351). These three regions account for the largest share of the active audience.

What other brands do Copa Libertadores fans also like?

Beyond Copa Libertadores itself, the audience over-indexes on Peruvian Primera División (78.04×), Clube de Regatas do Flamengo (Superleague Formula team) (72.89×), Chase (bank) (10.25×), and FC Barcelona (12.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Copa Libertadores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.