A data profile of the people who buy, follow and care about Costa Rica in United States — modelled from more than twelve digital signal sources. Costa Rica has an estimated audience of 8,296,052 people in United States.
The average Costa Rica fan in United States is 41.9 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include FIFA World Cup 2026, United States, Fitness and wellness, with strongest over-indexing on FIFA World Cup 2026 (1.83× the country average).
Demographically, the Costa Rica audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Travelling, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Costa Rica fan in United States is balanced, around 41.9 years old, with strong Travelling tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the Costa Rica profile in United States.
52.5% are female, 47.5% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 41.9 |
| Estimated audience size | 8,296,052 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Costa Rica audience comes from United States.
| Country | Share |
|---|---|
| United States | 22.7% |
| Mexico | 9.5% |
| Colombia | 7.6% |
Where the Costa Rica audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Colorado | ~200K | 1.30× | |
| 02 | New Jersey | ~300K | 1.23× | |
| 03 | Florida | ~700K | 1.21× | |
| 04 | Montana | ~30K | 1.19× | |
| 05 | Idaho | ~50K | 1.18× | |
| 06 | Texas | ~800K | 1.17× | |
| 07 | Utah | ~90K | 1.17× | |
| 08 | Washington, District of Columbia | ~30K | 1.17× | |
| 09 | Washington | ~200K | 1.16× | |
| 10 | Alaska | ~20K | 1.15× | |
| 11 | New York | ~500K | 1.13× | |
| 12 | Massachusetts | ~200K | 1.13× | |
| 13 | Oregon | ~100K | 1.12× | |
| 14 | Georgia | ~300K | 1.11× | |
| 15 | Minnesota | ~100K | 1.11× | |
| 16 | Virginia | ~200K | 1.10× | |
| 17 | Maryland | ~200K | 1.10× | |
| 18 | North Carolina | ~300K | 1.09× | |
| 19 | California | ~1M | 1.08× | |
| 20 | Connecticut | ~90K | 1.07× | |
| 21 | Vermont | ~20K | 1.05× | |
| 22 | Arizona | ~200K | 1.04× | |
| 23 | Wisconsin | ~100K | 1.03× | |
| 24 | New Hampshire | ~30K | 1.01× | |
| 25 | Illinois | ~300K | 1.00× | |
| 26 | South Carolina | ~100K | 1.00× | |
| 27 | Pennsylvania | ~300K | 0.98× | |
| 28 | Maine | ~30K | 0.98× | |
| 29 | Nebraska | ~40K | 0.96× | |
| 30 | Rhode Island | ~20K | 0.95× | |
| 31 | Delaware | ~20K | 0.94× | |
| 32 | Iowa | ~60K | 0.93× | |
| 33 | Kansas | ~60K | 0.93× | |
| 34 | New Mexico | ~40K | 0.93× | |
| 35 | Missouri | ~100K | 0.92× | |
| 36 | Louisiana | ~100K | 0.92× | |
| 37 | Nevada | ~70K | 0.92× | |
| 38 | Michigan | ~200K | 0.90× | |
| 39 | South Dakota | ~20K | 0.90× | |
| 40 | Tennessee | ~100K | 0.89× | |
| 41 | Indiana | ~100K | 0.89× | |
| 42 | Oklahoma | ~80K | 0.89× | |
| 43 | North Dakota | ~20K | 0.89× | |
| 44 | Ohio | ~200K | 0.86× | |
| 45 | Arkansas | ~60K | 0.82× | |
| 46 | Kentucky | ~80K | 0.80× | |
| 47 | Alabama | ~90K | 0.78× | |
| 48 | Hawaii | ~30K | 0.77× | |
| 49 | Mississippi | ~50K | 0.69× | |
| 50 | West Virginia | ~30K | 0.67× |
The strongest cross-interests of the Costa Rica audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Guanacaste Province | Travel & Leisure | 20.12× | ||
| 02 | Tegucigalpa | Travel & Leisure | 9.94× | ||
| 03 | Guatemala City | Travel & Leisure | 8.15× | ||
| 04 | Club América | Sports | 5.49× | ||
| 05 | Ed Harris | Movies & TV | 5.42× | ||
| 06 | Broadcast engineering | Business & Career | 5.25× | ||
| 07 | Liga MX | Sports | 4.89× | ||
| 08 | Honduras | Travel & Leisure | 4.84× | ||
| 09 | La Liga | Sports | 4.20× | ||
| 10 | Central America | Travel & Leisure | 3.83× | ||
| 11 | Colombia | Travel & Leisure | 3.43× | ||
| 12 | Google Flights | Travel & Leisure | 2.99× | ||
| 13 | Real Madrid C.F. | Sports | 2.73× | ||
| 14 | FIFA World Cup 2026 | Sports | 1.83× | ||
| 15 | FIFA World Cup | Sports | 1.81× | ||
| 16 | United States | Travel & Leisure | 1.78× | ||
| 17 | Culture | Literature | 1.74× | ||
| 18 | Personal finance | Business & Career | 1.69× | ||
| 19 | Fitness and wellness | Sports | 1.57× | ||
| 20 | Sales promotion | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.36× | |
| Sports Activity | POWER | 1.32× | |
| Patriotism | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Early Adopter Mentality | POWER | 0.90× | |
| Extroversion | THRILL | 0.93× |
Costa Rica has an estimated audience of 8,296,052 people in United States, concentrated in California and Texas.
52.5% of Costa Rica fans are female, 47.5% are male, with an average age of 41.9 years.
Costa Rica fans show strongest brand affinity for FIFA World Cup 2026 (1.83×), United States (1.78×), and Fitness and wellness (1.57×) over the country average.
Costa Rica fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Costa Rica itself, the audience over-indexes on United States (1.78×), Fitness and wellness (1.57×), Culture (1.74×), and Personal finance (1.69×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Costa Rica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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