Costa Rica Audience in United States

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Costa Rica has an estimated audience of 8,296,052 people in United States. 52.5% are female, 47.5% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: United States, Fitness and wellness, Culture, Personal finance, Liga MX.

The average Costa Rica fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include United States, Fitness and wellness, Culture, with strongest over-indexing on United States (1.78× the country average). Demographically, the Costa Rica audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Costa Rica fans

Demographic split for Costa Rica audience in United States
MetricValue
Female52.5%
Male47.5%
Average age41.9
Estimated audience size8,296,052

Audience persona

The typical Costa Rica fan in United States is balanced, around 41.9 years old, with strong Travelling tendencies and a notable affinity for United States.

Top regions in United States

Top regions ranked by reach for Costa Rica in United States
RegionReachAffinity
California1,039,7151.14×
Texas864,4521.21×
Florida733,6441.31×
New York553,1501.19×
Georgia300,4521.18×
North Carolina279,6831.12×
Illinois274,4400.99×
New Jersey268,9571.27×
Pennsylvania267,8550.96×
Virginia232,8541.15×
Ohio224,5760.88×
Washington203,8381.22×
Michigan195,4560.9×
Massachusetts186,4691.14×
Arizona182,3601.08×
Colorado179,2031.37×
Maryland164,8981.16×
Tennessee152,9820.92×
Indiana136,4960.9×
Minnesota130,4691.1×
Wisconsin124,5201×
South Carolina124,2061×
Missouri121,7440.91×
Oregon107,8641.13×
Louisiana98,4220.92×
Alabama89,7070.77×
Utah89,0841.2×
Connecticut86,8101.04×
Kentucky81,7650.79×
Nevada78,5930.98×
Oklahoma76,6710.83×
Iowa61,2120.9×
Kansas59,7890.91×
Arkansas55,7260.82×
Idaho49,3441.19×
Mississippi45,0470.66×
New Mexico38,7110.93×
Nebraska37,0710.89×
Washington, District of Columbia31,5381.26×
New Hampshire30,7460.94×
Maine27,9560.94×
Montana26,6101.16×
Hawaii26,5350.74×
West Virginia23,9880.62×
Rhode Island23,6300.89×
Delaware19,4430.85×
Alaska18,9991.07×
South Dakota15,9550.83×
Vermont14,1240.97×
North Dakota13,6670.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Costa Rica audience
BrandAffinityCategory
United States1.78×Travel & Leisure
Fitness and wellness1.57×Sports
Culture1.74×Literature
Personal finance1.69×Business & Career
Liga MX4.89×Sports
Real Madrid C.F.2.73×Sports
Google Flights2.99×Travel & Leisure
Club América5.49×Sports
Broadcast engineering5.25×Business & Career
Colombia3.43×Travel & Leisure
Honduras4.84×Travel & Leisure
FIFA World Cup1.81×Sports
Sales promotion1.52×Shopping
Guatemala City8.15×Travel & Leisure
La Liga4.2×Sports
Central America3.83×Travel & Leisure
Guanacaste Province20.12×Travel & Leisure
Tegucigalpa9.94×Travel & Leisure
Ecuador4.43×Travel & Leisure
Guatemala2.93×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Costa Rica audience
TraitClusterScore
TravellingTHRILL1.59
SustainabilityBALANCE1.48
ExtroversionTHRILL1.37
SpiritualityBALANCE1.32
Sports ActivityPOWER1.32
Design AffinityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Costa Rica
CountryShare
United States22.8%
Mexico9.5%
Colombia7.7%

See Costa Rica audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Costa Rica have in United States?

Costa Rica has an estimated audience of 8,296,052 people in United States, concentrated in California and Texas.

What is the gender split and age of Costa Rica fans?

52.5% of Costa Rica fans are female, 47.5% are male, with an average age of 41.9 years.

Which brands do Costa Rica fans like most?

Costa Rica fans show strongest brand affinity for United States (1.78×), Fitness and wellness (1.57×), and Culture (1.74×) over the country average.

Where do Costa Rica fans live in United States?

Costa Rica fans in United States are most concentrated in California (reach 1,039,715), Texas (reach 864,452), and Florida (reach 733,644). These three regions account for the largest share of the active audience.

What other brands do Costa Rica fans also like?

Beyond Costa Rica itself, the audience over-indexes on Fitness and wellness (1.57×), Culture (1.74×), Personal finance (1.69×), and Liga MX (4.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Costa Rica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.