Central America Audience in United States

Central America logo

Central America has an estimated audience of 12,977,176 people in United States. 49.5% are female, 50.5% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Kendra Scott, Progressive rock, Israel, Nebraska Cornhuskers football.

The average Central America fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Kendra Scott, Progressive rock, with strongest over-indexing on Nationality (3.66× the country average). Demographically, the Central America audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Central America fans

Demographic split for Central America audience in United States
MetricValue
Female49.5%
Male50.5%
Average age40.9
Estimated audience size12,977,176

Audience persona

The typical Central America fan in United States is balanced, around 40.9 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Central America in United States
RegionReachAffinity
California1,877,6271.32×
Texas1,448,1271.3×
Florida1,119,7201.27×
New York774,3571.07×
Georgia488,8681.22×
Illinois448,4351.04×
North Carolina432,6251.11×
Virginia392,8071.24×
Pennsylvania384,0390.88×
New Jersey359,4551.09×
Ohio329,0610.82×
Michigan307,6690.91×
Maryland304,2561.36×
Washington289,0351.11×
Massachusetts284,1521.11×
Tennessee252,6590.97×
Arizona223,6380.84×
Indiana220,8540.93×
Colorado220,8201.08×
Missouri197,7290.95×
South Carolina192,4200.99×
Minnesota192,2021.03×
Wisconsin177,3180.91×
Oregon165,3041.11×
Louisiana164,7690.98×
Oklahoma153,6241.07×
Connecticut141,2221.08×
Alabama137,3980.76×
Kentucky130,9430.8×
Nevada126,6441.01×
Utah124,2801.07×
Kansas102,6451×
Iowa99,8680.93×
Arkansas99,8080.93×
Mississippi92,1430.86×
Nebraska64,6320.99×
Idaho64,1630.99×
New Mexico55,5970.85×
Washington, District of Columbia55,5311.42×
Hawaii50,1400.9×
New Hampshire48,3210.94×
West Virginia45,6840.76×
Rhode Island41,1651×
Maine40,4650.87×
Montana33,0870.92×
Delaware32,4740.91×
South Dakota25,7250.86×
Alaska25,4450.92×
North Dakota22,7380.85×
Vermont20,3690.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Central America audience
BrandAffinityCategory
Nationality3.66×Politics & Society
Kendra Scott4×Fashion & Accessoires
Progressive rock2.54×Music & Radio
Israel2.38×Travel & Leisure
Nebraska Cornhuskers football3.44×Sports
Minnesota1.51×Travel & Leisure
Snow White (Fables)8.57×Literature
jordy nelson12.27×Sports
Bank account1.55×Business & Career
TeachHUB2.2×Business & Career
Jeep Wagoneer3.13×Cars & Mobility
Jesse Plemons1.87×Movies & TV
Panama1.95×Travel & Leisure
Personality3.15×Business & Career
Stamp collecting2.31×Home & Garden
Urban horticulture1.75×Home & Garden
Hog Hunting1.62×Sports
Voter registration2.06×Politics & Society
Homie6.39×Politics & Society
Cam Ward1.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Central America audience
TraitClusterScore
SpiritualityBALANCE1.24
TravellingTHRILL1.23
Urban LifestyleOPEN1.17
ExtroversionTHRILL1.17
Risk AppetiteTHRILL1.11
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Central America
CountryShare
United States27.0%
Mexico9.4%
Colombia5.2%

See Central America audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Central America have in United States?

Central America has an estimated audience of 12,977,176 people in United States, concentrated in California and Texas.

What is the gender split and age of Central America fans?

49.5% of Central America fans are female, 50.5% are male, with an average age of 40.9 years.

Which brands do Central America fans like most?

Central America fans show strongest brand affinity for Nationality (3.66×), Kendra Scott (4×), and Progressive rock (2.54×) over the country average.

Where do Central America fans live in United States?

Central America fans in United States are most concentrated in California (reach 1,877,627), Texas (reach 1,448,127), and Florida (reach 1,119,720). These three regions account for the largest share of the active audience.

What other brands do Central America fans also like?

Beyond Central America itself, the audience over-indexes on Kendra Scott (4×), Progressive rock (2.54×), Israel (2.38×), and Nebraska Cornhuskers football (3.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Central America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.