Rascasse Audience Intelligence

Central America Audience in United States

A data profile of the people who buy, follow and care about Central America in United States — modelled from more than twelve digital signal sources. Central America has an estimated audience of 12,977,176 people in United States.

#56among Region in United States#161among POI in United States#246in Travel & Leisure

The average Central America fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Island, Las Vegas, Spanish language, with strongest over-indexing on Island (4.47× the country average).

Demographically, the Central America audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Central America fan in United States is balanced, around 40.9 years old, with strong Spirituality tendencies and a notable affinity for Island.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Central America profile in United States.

Audience size
13M
in United States
Gender
49.5%♀
50.5% male
Age
40.9
average years
Country rank
#2745
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Central America fans

49.5% are female, 50.5% are male, average age 40.9.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Central America audience in United States
MetricValue
Female49.5%
Male50.5%
Average age40.9
Estimated audience size12,977,176
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Central America audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Central America audience comes from United States.

Worldwide audience distribution share by country for Central America
CountryShare
United States27.0%
Mexico9.4%
Colombia5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Central America audience in United States is strongest.

Fig. 05

Top regions by affinity

Central America fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~300K1.29×
02Washington, District of Columbia~50K1.27×
03Texas~1.5M1.26×
04Virginia~400K1.24×
05California~1.5M1.15×
06Oklahoma~200K1.14×
07Florida~1M1.13×
08Georgia~500K1.13×
09Connecticut~100K1.11×
10Nebraska~70K1.11×
11Massachusetts~300K1.10×
12New Jersey~400K1.09×
13North Carolina~400K1.08×
14Kansas~100K1.07×
15Minnesota~200K1.05×
16Illinois~400K1.04×
17Oregon~200K1.04×
18Rhode Island~40K1.04×
19Alaska~30K1.04×
20Colorado~200K1.03×
21South Carolina~200K1.03×
22North Dakota~30K1.03×
23Washington~300K1.02×
24Utah~100K1.02×
25Louisiana~200K1.00×
26Idaho~60K1.00×
27Wisconsin~200K0.99×
28Nevada~100K0.98×
29New Hampshire~50K0.98×
30Vermont~20K0.98×
31Pennsylvania~400K0.97×
32Iowa~100K0.97×
33Montana~30K0.97×
34New York~700K0.96×
35Missouri~200K0.96×
36Maine~40K0.96×
37South Dakota~30K0.96×
38Delaware~30K0.95×
39Indiana~200K0.94×
40Arkansas~100K0.92×
41Michigan~300K0.90×
42Tennessee~200K0.88×
43Hawaii~50K0.88×
44Mississippi~90K0.87×
45New Mexico~60K0.86×
46Alabama~100K0.82×
47Arizona~200K0.81×
48Kentucky~100K0.80×
49West Virginia~50K0.80×
50Ohio~300K0.78×
Fig. 06

Affinity by region

Affinity by region — Central America, United States
0.78×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Central America audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Central America audience
#·InterestCategoryAffinity×
01World BankPolitics & Society9.09×
02El PaísNews8.25×
03Pollo CamperoFood & Beverages6.22×
04IslandTravel & Leisure4.47×
05Western UnionBusiness & Career3.38×
06Web serverTechnology & Electronics2.99×
07Spanish languagePolitics & Society2.78×
08Las VegasTravel & Leisure2.62×
09MexicoTravel & Leisure2.02×
10WhatsAppInternet & Social Media1.92×
11CaribbeanTravel & Leisure1.87×
12RadioTechnology & Electronics1.77×
13LodgingTravel & Leisure1.74×
14GeneticsKids & Family1.73×
15ExpediaTravel & Leisure1.72×
16TicketmasterTravel & Leisure1.72×
17Facebook MessengerInternet & Social Media1.65×
18UniversityBusiness & Career1.58×
19RecreationTravel & Leisure1.55×
20DrawingHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Central America audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Central America audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.47×
PatriotismCONSERVATISM1.38×
Urban LifestyleOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Central America audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
CreativityOPEN0.83×
Family OrientationCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Central America have in United States?

Central America has an estimated audience of 12,977,176 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Central America fans?

49.5% of Central America fans are female, 50.5% are male, with an average age of 40.9 years.

03

Which brands do Central America fans like most?

Central America fans show strongest brand affinity for Island (4.47×), Las Vegas (2.62×), and Spanish language (2.78×) over the country average.

04

Where do Central America fans live in United States?

Central America fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Central America fans also like?

Beyond Central America itself, the audience over-indexes on Las Vegas (2.62×), Spanish language (2.78×), Mexico (2.02×), and Pollo Campero (6.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Central America audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Central America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →