Central America Audience in Germany
Central America has an estimated audience of 534,494 people in Germany. 47.2% are female, 52.8% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Country rap, Satire, Bleacher Report, Adriana Lima, Allgäu.
The average Central America fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Country rap, Satire, Bleacher Report, with strongest over-indexing on Country rap (12.77× the country average). Demographically, the Central America audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Central America fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 41.2 |
| Estimated audience size | 534,494 |
Audience persona
The typical Central America fan in Germany is balanced, around 41.2 years old, with strong Spirituality tendencies and a notable affinity for Country rap.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,275 | 1.14× |
| Bayern | 107,452 | 1.25× |
| Baden-Württemberg | 84,818 | 1.16× |
| Niedersachsen | 51,474 | 0.99× |
| Hessen | 47,616 | 1.17× |
| Berlin | 35,280 | 1.48× |
| Sachsen | 22,892 | 0.87× |
| Rheinland-Pfalz | 21,649 | 0.81× |
| Hamburg | 19,151 | 1.59× |
| Schleswig-Holstein | 18,307 | 0.95× |
| Brandenburg | 11,947 | 0.72× |
| Thüringen | 8,848 | 0.65× |
| Mecklenburg-Vorpommern | 6,802 | 0.67× |
| Sachsen-Anhalt | 6,588 | 0.48× |
| Bremen | 5,653 | 1.24× |
| Saarland | 5,510 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Country rap | 12.77× | Music & Radio |
| Satire | 8.81× | Literature |
| Bleacher Report | 30.74× | Sports |
| Adriana Lima | 14.22× | Fashion & Accessoires |
| Allgäu | 8.48× | Travel & Leisure |
| Sports Illustrated | 27.86× | Sports |
| James Franco | 15.56× | Movies & TV |
| Tagesschau | 2.48× | Movies & TV |
| Jennifer Love Hewitt | 11.89× | Movies & TV |
| Lumber | 7.58× | Home & Garden |
| German television comedy | 6.69× | Movies & TV |
| Blake Lively | 8.7× | Movies & TV |
| Viber | 13.16× | Internet & Social Media |
| Daytona International Speedway | 20× | Sports |
| Uomini e Donne | 16.95× | Movies & TV |
| Kate Upton | 20× | Fashion & Accessoires |
| Western Union | 4.25× | Business & Career |
| Headphones | 5.54× | Technology & Electronics |
| Public administration | 8.51× | Business & Career |
| Lake Constance | 8.27× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.83 |
| Patriotism | CONSERVATISM | 1.75 |
| Tradition | CONSERVATISM | 1.54 |
| Sports Activity | POWER | 1.45 |
| Pet Ownership | JOY | 1.43 |
| Travelling | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Mexico | 9.4% |
| Colombia | 5.2% |
See Central America audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Central America have in Germany?
Central America has an estimated audience of 534,494 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Central America fans?
47.2% of Central America fans are female, 52.8% are male, with an average age of 41.2 years.
Which brands do Central America fans like most?
Central America fans show strongest brand affinity for Country rap (12.77×), Satire (8.81×), and Bleacher Report (30.74×) over the country average.
Where do Central America fans live in Germany?
Central America fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,275), Bayern (reach 107,452), and Baden-Württemberg (reach 84,818). These three regions account for the largest share of the active audience.
What other brands do Central America fans also like?
Beyond Central America itself, the audience over-indexes on Satire (8.81×), Bleacher Report (30.74×), Adriana Lima (14.22×), and Allgäu (8.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Central America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.