Central America Audience in Germany

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Central America has an estimated audience of 534,494 people in Germany. 47.2% are female, 52.8% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Medieval fantasy, Kodi (software), Stradivarius, Unique Gifts, JDSU.

The average Central America fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Medieval fantasy, Kodi (software), Stradivarius, with strongest over-indexing on Medieval fantasy (30.74× the country average). Demographically, the Central America audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Central America fans

Demographic split for Central America audience in Germany
MetricValue
Female47.2%
Male52.8%
Average age41.2
Estimated audience size534,494

Audience persona

The typical Central America fan in Germany is balanced, around 41.2 years old, with strong Spirituality tendencies and a notable affinity for Medieval fantasy.

Top regions in Germany

Top regions ranked by reach for Central America in Germany
RegionReachAffinity
Nordrhein-Westfalen133,2751.14×
Bayern107,4521.25×
Baden-Württemberg84,8181.16×
Niedersachsen51,4740.99×
Hessen47,6161.17×
Berlin35,2801.48×
Sachsen22,8920.87×
Rheinland-Pfalz21,6490.81×
Hamburg19,1511.59×
Schleswig-Holstein18,3070.95×
Brandenburg11,9470.72×
Thüringen8,8480.65×
Mecklenburg-Vorpommern6,8020.67×
Sachsen-Anhalt6,5880.48×
Bremen5,6531.24×
Saarland5,5100.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Central America audience
BrandAffinityCategory
Medieval fantasy30.74×Literature
Kodi (software)4.26×Technology & Electronics
Stradivarius1.97×Shopping
Unique Gifts1.64×Shopping
JDSU3.72×Business & Career
Pillow1.64×Home & Garden
3D printing2.3×Technology & Electronics
Captain Fantastic (film)8.44×Movies & TV
Škoda Kodiaq1.89×Cars & Mobility
Birthday Gifts1.51×Kids & Family
Snow White (Fables)2.04×Literature
Israel1.74×Travel & Leisure
Este, Veneto2.07×Travel & Leisure
Weimar Republic4.34×Politics & Society
Home Delivery2.06×Food & Beverages
Jalebi9.65×Food & Beverages
Nationality2.1×Politics & Society
Eindhoven1.52×Travel & Leisure
Buying a House4.23×Home & Garden
Esra Erol3.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Central America audience
TraitClusterScore
SpiritualityBALANCE1.83
PatriotismCONSERVATISM1.75
TraditionCONSERVATISM1.54
Sports ActivityPOWER1.45
Pet OwnershipJOY1.43
TravellingTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Central America
CountryShare
United States27.0%
Mexico9.4%
Colombia5.2%

See Central America audiences in other countries

More Region audiences in Germany

Frequently asked questions

How many fans does Central America have in Germany?

Central America has an estimated audience of 534,494 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Central America fans?

47.2% of Central America fans are female, 52.8% are male, with an average age of 41.2 years.

Which brands do Central America fans like most?

Central America fans show strongest brand affinity for Medieval fantasy (30.74×), Kodi (software) (4.26×), and Stradivarius (1.97×) over the country average.

Where do Central America fans live in Germany?

Central America fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,275), Bayern (reach 107,452), and Baden-Württemberg (reach 84,818). These three regions account for the largest share of the active audience.

What other brands do Central America fans also like?

Beyond Central America itself, the audience over-indexes on Kodi (software) (4.26×), Stradivarius (1.97×), Unique Gifts (1.64×), and JDSU (3.72×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Central America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.