Rascasse Audience Intelligence

Central America Audience in Germany

A data profile of the people who buy, follow and care about Central America in Germany — modelled from more than twelve digital signal sources. Central America has an estimated audience of 534,494 people in Germany.

#109among Region in Germany#939among POI in Germany#872in Travel & Leisure

The average Central America fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Island, Country rap, James Franco, with strongest over-indexing on Island (7.4× the country average).

Demographically, the Central America audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Central America fan in Germany is balanced, around 41.2 years old, with strong Spirituality tendencies and a notable affinity for Island.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Central America profile in Germany.

Audience size
534K
in Germany
Gender
47.2%♀
52.8% male
Age
41.2
average years
Country rank
#11117
POI in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Central America fans

47.2% are female, 52.8% are male, average age 41.2.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Central America audience in Germany
MetricValue
Female47.2%
Male52.8%
Average age41.2
Estimated audience size534,494
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Central America audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3923%
40-4925%
50+20%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Central America audience comes from Germany.

Worldwide audience distribution share by country for Central America
CountryShare
United States27.0%
Mexico9.4%
Colombia5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Central America audience in Germany is strongest.

Fig. 05

Top regions by affinity

Central America fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.55×
02Hamburg~20K1.34×
03Hessen~50K1.21×
04Bayern~100K1.19×
05Baden-Württemberg~80K1.11×
06Bremen~5K1.10×
07Nordrhein-Westfalen~100K1.05×
08Rheinland-Pfalz~30K0.97×
09Schleswig-Holstein~20K0.97×
10Saarland~6K0.97×
11Niedersachsen~50K0.95×
12Sachsen~20K0.89×
13Brandenburg~10K0.88×
14Mecklenburg-Vorpommern~9K0.88×
15Thüringen~10K0.86×
16Sachsen-Anhalt~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Central America, Germany
0.84×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Central America audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Central America audience
#·InterestCategoryAffinity×
01Coral reefTravel & Leisure23.02×
02Izabel GoulartFashion & Accessoires20.00×
03Gomorrah (film)Movies & TV20.00×
04Grande FratelloMovies & TV18.44×
05Daytona International SpeedwaySports16.37×
06Kate UptonFashion & Accessoires15.17×
07Bleacher ReportSports14.67×
08Barbara PalvinFashion & Accessoires12.80×
09James FrancoMovies & TV12.25×
10HertzCars & Mobility8.43×
11Ben StillerMovies & TV8.41×
12Chris Evans (actor)Movies & TV7.80×
13IslandTravel & Leisure7.40×
14Blake LivelyMovies & TV6.85×
15Country rapMusic & Radio6.27×
16LumberHome & Garden5.68×
17VacationsTravel & Leisure2.33×
18NatureHome & Garden2.18×
19FamilyKids & Family1.86×
20TagesschauMovies & TV1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Central America audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Central America audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.03×
Quality AwarenessPREMIUM1.63×
Convenience OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Central America audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
CreativityOPEN0.82×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Central America have in Germany?

Central America has an estimated audience of 534,494 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Central America fans?

47.2% of Central America fans are female, 52.8% are male, with an average age of 41.2 years.

03

Which brands do Central America fans like most?

Central America fans show strongest brand affinity for Island (7.4×), Country rap (6.27×), and James Franco (12.25×) over the country average.

04

Where do Central America fans live in Germany?

Central America fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Central America fans also like?

Beyond Central America itself, the audience over-indexes on Country rap (6.27×), James Franco (12.25×), Barbara Palvin (12.8×), and Nature (2.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Central America audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Central America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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