Rhine Audience in Germany
Rhine has an estimated audience of 9,303,979 people in Germany. 53.2% are female, 46.8% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: North Rhine-Westphalia, Ruhr, Dortmund, MSV Duisburg, Express train.
The average Rhine fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include North Rhine-Westphalia, Ruhr, Dortmund, with strongest over-indexing on North Rhine-Westphalia (1.56× the country average). Demographically, the Rhine audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Rhine fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 41.6 |
| Estimated audience size | 9,303,979 |
Audience persona
The typical Rhine fan in Germany is balanced, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for North Rhine-Westphalia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,451,589 | 1.7× |
| Baden-Württemberg | 1,880,768 | 1.48× |
| Bayern | 1,363,985 | 0.91× |
| Rheinland-Pfalz | 1,018,087 | 2.18× |
| Hessen | 934,176 | 1.32× |
| Niedersachsen | 790,784 | 0.88× |
| Sachsen | 358,483 | 0.79× |
| Berlin | 290,236 | 0.7× |
| Schleswig-Holstein | 248,788 | 0.74× |
| Brandenburg | 208,353 | 0.72× |
| Thüringen | 192,086 | 0.81× |
| Hamburg | 157,730 | 0.75× |
| Sachsen-Anhalt | 151,520 | 0.63× |
| Mecklenburg-Vorpommern | 130,823 | 0.74× |
| Saarland | 103,377 | 0.9× |
| Bremen | 59,992 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| North Rhine-Westphalia | 1.56× | Travel & Leisure |
| Ruhr | 1.81× | Travel & Leisure |
| Dortmund | 1.61× | Travel & Leisure |
| MSV Duisburg | 1.81× | Sports |
| Express train | 2.35× | Travel & Leisure |
| SWR3 | 1.75× | Music & Radio |
| Phantasialand | 1.63× | Travel & Leisure |
| Karlsruher SC | 1.71× | Sports |
| 1LIVE | 1.55× | Music & Radio |
| Römer | 1.52× | Travel & Leisure |
| Goethe University Frankfurt | 1.51× | Business & Career |
| Lea Wagner | 1.51× | Movies & TV |
| University of Mannheim | 1.66× | Business & Career |
| Technical University of Dortmund | 1.79× | Business & Career |
| Das Sommerhaus der Stars | 1.51× | Movies & TV |
| Rhein-Neckar Löwen | 1.56× | Sports |
| Starlight Express | 1.63× | Music & Radio |
| OK! Magazin | 1.5× | News |
| University of Bonn | 2.01× | Business & Career |
| University of Düsseldorf | 1.76× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Community Orientation | OPEN | 1.1 |
| Pet Ownership | JOY | 1.1 |
| Tradition | CONSERVATISM | 1.08 |
| Design Affinity | PREMIUM | 1.07 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.6% |
| France | 7.7% |
| Netherlands | 4.9% |
See Rhine audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Lower Saxony (6,360,906)
- Central Europe (5,099,137)
Frequently asked questions
How many fans does Rhine have in Germany?
Rhine has an estimated audience of 9,303,979 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Rhine fans?
53.2% of Rhine fans are female, 46.8% are male, with an average age of 41.6 years.
Which brands do Rhine fans like most?
Rhine fans show strongest brand affinity for North Rhine-Westphalia (1.56×), Ruhr (1.81×), and Dortmund (1.61×) over the country average.
Where do Rhine fans live in Germany?
Rhine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,451,589), Baden-Württemberg (reach 1,880,768), and Bayern (reach 1,363,985). These three regions account for the largest share of the active audience.
What other brands do Rhine fans also like?
Beyond Rhine itself, the audience over-indexes on Ruhr (1.81×), Dortmund (1.61×), MSV Duisburg (1.81×), and Express train (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rhine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.