Rascasse Audience Intelligence

Rhine Audience in Germany

A data profile of the people who buy, follow and care about Rhine in Germany — modelled from more than twelve digital signal sources. Rhine has an estimated audience of 9,303,979 people in Germany.

#4among Region in Germany#19among POI in Germany#28in Travel & Leisure

The average Rhine fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include North Rhine-Westphalia, 1. FC Köln, Ruhr, with strongest over-indexing on North Rhine-Westphalia (1.56× the country average).

Demographically, the Rhine audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rhine fan in Germany is balanced, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for North Rhine-Westphalia.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rhine profile in Germany.

Audience size
9.3M
in Germany
Gender
53.2%♀
46.8% male
Age
41.6
average years
Country rank
#385
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rhine fans

53.2% are female, 46.8% are male, average age 41.6.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Rhine audience in Germany
MetricValue
Female53.2%
Male46.8%
Average age41.6
Estimated audience size9,303,979
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Rhine audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

54.5%

of the worldwide Rhine audience comes from Germany.

Worldwide audience distribution share by country for Rhine
CountryShare
Germany54.5%
France7.7%
Netherlands4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rhine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rhine fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~1M2.31×
02Nordrhein-Westfalen~3.5M1.74×
03Baden-Württemberg~2M1.46×
04Hessen~900K1.28×
05Saarland~100K0.93×
06Bayern~1.5M0.87×
07Niedersachsen~800K0.84×
08Thüringen~200K0.83×
09Bremen~60K0.79×
10Sachsen~400K0.78×
11Mecklenburg-Vorpommern~100K0.76×
12Schleswig-Holstein~200K0.74×
13Hamburg~200K0.74×
14Brandenburg~200K0.73×
15Berlin~300K0.69×
16Sachsen-Anhalt~200K0.67×
Fig. 06

Affinity by region

Affinity by region — Rhine, Germany
0.67×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rhine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rhine audience
#·InterestCategoryAffinity×
01Express trainTravel & Leisure2.35×
02RuhrTravel & Leisure1.81×
03MSV DuisburgSports1.81×
04Technical University of DortmundBusiness & Career1.79×
05SWR3Music & Radio1.75×
06Karlsruher SCSports1.71×
071. FC KölnSports1.66×
08University of MannheimBusiness & Career1.66×
09Fortuna DüsseldorfSports1.63×
10PhantasialandTravel & Leisure1.63×
11Starlight ExpressMusic & Radio1.63×
12DortmundTravel & Leisure1.61×
13North Rhine-WestphaliaTravel & Leisure1.56×
14Rhein-Neckar LöwenSports1.56×
151LIVEMusic & Radio1.55×
16RömerTravel & Leisure1.52×
17Lea WagnerMovies & TV1.51×
18Goethe University FrankfurtBusiness & Career1.51×
19Das Sommerhaus der StarsMovies & TV1.51×
20OK! MagazinNews1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rhine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rhine audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.91×
DIY MentalityTHRILL0.87×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rhine audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.44×
Urban LifestyleOPEN0.50×
IndulgenceJOY0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rhine have in Germany?

Rhine has an estimated audience of 9,303,979 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Rhine fans?

53.2% of Rhine fans are female, 46.8% are male, with an average age of 41.6 years.

03

Which brands do Rhine fans like most?

Rhine fans show strongest brand affinity for North Rhine-Westphalia (1.56×), 1. FC Köln (1.66×), and Ruhr (1.81×) over the country average.

04

Where do Rhine fans live in Germany?

Rhine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3.5M), Baden-Württemberg (reach ~2M), and Bayern (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Rhine fans also like?

Beyond Rhine itself, the audience over-indexes on 1. FC Köln (1.66×), Ruhr (1.81×), Dortmund (1.61×), and Fortuna Düsseldorf (1.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Rhine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rhine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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