Rhine Audience in United States
Rhine has an estimated audience of 708,147 people in United States. 48.8% are female, 51.2% are male, average age 47.7. Top regions: California, Texas, Wisconsin. Top brand affinities: Basel, Danube, Fitness and wellness, Online shopping, Old Norse.
The average Rhine fan in United States is 47.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Wisconsin. Top brand affinities include Basel, Danube, Fitness and wellness, with strongest over-indexing on Basel (24.2× the country average). Demographically, the Rhine audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Rhine fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 47.7 |
| Estimated audience size | 708,147 |
Audience persona
The typical Rhine fan in United States is balanced, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Basel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 68,883 | 0.88× |
| Texas | 55,532 | 0.91× |
| Wisconsin | 50,996 | 4.79× |
| Georgia | 41,138 | 1.89× |
| New York | 39,504 | 1× |
| Florida | 35,101 | 0.73× |
| Ohio | 24,285 | 1.11× |
| Pennsylvania | 23,721 | 0.99× |
| Illinois | 21,898 | 0.93× |
| North Carolina | 19,551 | 0.92× |
| Virginia | 17,034 | 0.99× |
| Massachusetts | 16,743 | 1.2× |
| Michigan | 16,640 | 0.9× |
| New Jersey | 15,600 | 0.87× |
| Washington | 14,586 | 1.03× |
| Maryland | 11,709 | 0.96× |
| Indiana | 11,671 | 0.9× |
| Tennessee | 11,576 | 0.81× |
| Missouri | 11,120 | 0.97× |
| Arizona | 10,723 | 0.74× |
| Colorado | 10,630 | 0.95× |
| Minnesota | 9,794 | 0.97× |
| South Carolina | 9,359 | 0.88× |
| Oregon | 8,402 | 1.04× |
| Kentucky | 8,263 | 0.93× |
| Louisiana | 8,262 | 0.9× |
| Connecticut | 7,581 | 1.07× |
| Alabama | 7,332 | 0.74× |
| Oklahoma | 7,104 | 0.9× |
| Utah | 6,504 | 1.03× |
| Kansas | 5,432 | 0.97× |
| Iowa | 5,247 | 0.9× |
| Nevada | 4,296 | 0.63× |
| Arkansas | 4,293 | 0.74× |
| Mississippi | 4,274 | 0.73× |
| Idaho | 3,353 | 0.94× |
| Nebraska | 3,136 | 0.88× |
| New Hampshire | 3,118 | 1.12× |
| Maine | 2,928 | 1.15× |
| Washington, District of Columbia | 2,315 | 1.09× |
| West Virginia | 2,301 | 0.7× |
| Hawaii | 2,301 | 0.76× |
| New Mexico | 2,299 | 0.65× |
| Montana | 1,913 | 0.97× |
| Rhode Island | 1,750 | 0.78× |
| Delaware | 1,603 | 0.82× |
| Vermont | 1,361 | 1.09× |
| South Dakota | 1,317 | 0.8× |
| Alaska | 1,123 | 0.74× |
| North Dakota | 1,069 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Basel | 24.2× | Travel & Leisure |
| Danube | 33.57× | Travel & Leisure |
| Fitness and wellness | 1.57× | Sports |
| Online shopping | 1.6× | Shopping |
| Old Norse | 9.93× | Politics & Society |
| Alcoholic beverages | 1.78× | Food & Beverages |
| Nature | 1.79× | Home & Garden |
| Performance Racing Industry | 19.6× | |
| Personal finance | 1.51× | Business & Career |
| Viking Cruises | 9.62× | Travel & Leisure |
| Maquillaje Profesional | 5.97× | Beauty & Wellness |
| River cruise | 7.07× | Travel & Leisure |
| Friendship | 1.76× | Kids & Family |
| The Gilded Age | 2.5× | Movies & TV |
| North Rhine-Westphalia | 18.82× | Travel & Leisure |
| Amsterdam | 5.14× | Travel & Leisure |
| Wikipedia | 1.82× | Internet & Social Media |
| MSC Cruises | 4.7× | Travel & Leisure |
| Adventures by Disney | 12.3× | Travel & Leisure |
| Cruises | 1.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 5.84 |
| Travelling | THRILL | 1.72 |
| Design Affinity | PREMIUM | 1.68 |
| Quality Awareness | PREMIUM | 1.66 |
| DIY Mentality | THRILL | 1.33 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.6% |
| France | 7.7% |
| Netherlands | 4.9% |
See Rhine audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
Frequently asked questions
How many fans does Rhine have in United States?
Rhine has an estimated audience of 708,147 people in United States, concentrated in California and Texas.
What is the gender split and age of Rhine fans?
48.8% of Rhine fans are female, 51.2% are male, with an average age of 47.7 years.
Which brands do Rhine fans like most?
Rhine fans show strongest brand affinity for Basel (24.2×), Danube (33.57×), and Fitness and wellness (1.57×) over the country average.
Where do Rhine fans live in United States?
Rhine fans in United States are most concentrated in California (reach 68,883), Texas (reach 55,532), and Wisconsin (reach 50,996). These three regions account for the largest share of the active audience.
What other brands do Rhine fans also like?
Beyond Rhine itself, the audience over-indexes on Danube (33.57×), Fitness and wellness (1.57×), Online shopping (1.6×), and Old Norse (9.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rhine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.