Performance Racing Industry Audience in United States

Performance Racing Industry logo

Performance Racing Industry has an estimated audience of 766,088 people in United States. 7.5% are female, 92.5% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Tipsy Elves, Keith Stanfield, Hipster, MK, Israel.

The average Performance Racing Industry fan in United States is 44.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tipsy Elves, Keith Stanfield, Hipster, with strongest over-indexing on Tipsy Elves (20× the country average). Demographically, the Performance Racing Industry audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Website / Newspaper / Magazine

Demographics of Performance Racing Industry fans

Demographic split for Performance Racing Industry audience in United States
MetricValue
Female7.5%
Male92.5%
Average age44.1
Estimated audience size766,088

Audience persona

The typical Performance Racing Industry fan in United States is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Tipsy Elves.

Top regions in United States

Top regions ranked by reach for Performance Racing Industry in United States
RegionReachAffinity
California103,4731.23×
Texas75,8871.15×
Florida56,9211.1×
New York54,3011.27×
Illinois27,7521.09×
Georgia26,0721.1×
Pennsylvania25,9191×
North Carolina24,0321.04×
Ohio23,5611×
New Jersey21,3201.09×
Indiana21,0531.5×
Michigan20,4761.02×
Virginia20,4561.1×
Arizona16,7611.07×
Massachusetts16,0461.06×
Tennessee15,6961.02×
Washington14,7040.96×
Maryland13,2981.01×
Missouri13,0371.06×
Colorado11,9860.99×
South Carolina11,0390.96×
Wisconsin10,5660.92×
Minnesota10,5430.96×
Kentucky10,3221.07×
Alabama10,0200.94×
Louisiana8,7560.89×
Oregon8,7461×
Oklahoma8,2800.97×
Connecticut8,1811.06×
Nevada8,1481.1×
Utah7,3441.07×
Iowa6,0170.95×
Kansas5,9480.99×
Arkansas5,8320.92×
Mississippi5,8240.92×
Nebraska3,6440.95×
New Mexico3,6130.94×
Idaho3,4170.89×
Hawaii3,0850.94×
Washington, District of Columbia2,9461.28×
West Virginia2,8700.8×
Rhode Island2,7361.12×
New Hampshire2,6410.87×
Maine2,2010.8×
Delaware1,7440.83×
Montana1,6220.76×
South Dakota1,5760.89×
Alaska1,4830.9×
North Dakota1,1690.74×
Vermont1,1170.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Performance Racing Industry audience
BrandAffinityCategory
Tipsy Elves20×Shopping
Keith Stanfield11.87×Movies & TV
Hipster14.46×Politics & Society
MK6.22×Music & Radio
Israel3.08×Travel & Leisure
N1 road (South Africa)5.7×Travel & Leisure
Vocal harmony5.91×Music & Radio
Hog Hunting4.09×Sports
Goose (band)7.32×Pets & Animals
Minnesota2.05×Travel & Leisure
Electrolyte5.37×Health
Governor of Michigan7.8×Politics & Society
Superior Hiking Trail15.08×Travel & Leisure
Wok6.04×Food & Beverages
Diane Sawyer7.93×Movies & TV
Grinch3.36×Movies & TV
Acoustic music3.74×Music & Radio
Voter registration3.75×Politics & Society
La Jolla7.19×Travel & Leisure
Hammock camping5.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Performance Racing Industry audience
TraitClusterScore
PatriotismCONSERVATISM2.25
Family OrientationCONSERVATISM2.18
Need for SecurityCONSERVATISM1.81
Risk AppetiteTHRILL1.51
Quality AwarenessPREMIUM1.46
DIY MentalityTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Performance Racing Industry
CountryShare
United States16.3%
Mexico9.0%
India6.2%

See Performance Racing Industry audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Performance Racing Industry have in United States?

Performance Racing Industry has an estimated audience of 766,088 people in United States, concentrated in California and Texas.

What is the gender split and age of Performance Racing Industry fans?

7.5% of Performance Racing Industry fans are female, 92.5% are male, with an average age of 44.1 years.

Which brands do Performance Racing Industry fans like most?

Performance Racing Industry fans show strongest brand affinity for Tipsy Elves (20×), Keith Stanfield (11.87×), and Hipster (14.46×) over the country average.

Where do Performance Racing Industry fans live in United States?

Performance Racing Industry fans in United States are most concentrated in California (reach 103,473), Texas (reach 75,887), and Florida (reach 56,921). These three regions account for the largest share of the active audience.

What other brands do Performance Racing Industry fans also like?

Beyond Performance Racing Industry itself, the audience over-indexes on Keith Stanfield (11.87×), Hipster (14.46×), MK (6.22×), and Israel (3.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Performance Racing Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.