Performance Racing Industry Audience in United States

Performance Racing Industry has an estimated audience of 766,088 people in United States. 7.5% are female, 92.5% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, Autism Awareness, Capital One, Google Maps, Diabetes mellitus awareness.

The average Performance Racing Industry fan in United States is 44.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, Autism Awareness, Capital One, with strongest over-indexing on CarGurus (25.18× the country average). Demographically, the Performance Racing Industry audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Website / Newspaper / Magazine

Demographics of Performance Racing Industry fans

Demographic split for Performance Racing Industry audience in United States
MetricValue
Female7.5%
Male92.5%
Average age44.1
Estimated audience size766,088

Audience persona

The typical Performance Racing Industry fan in United States is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Performance Racing Industry in United States
RegionReachAffinity
California103,4731.23×
Texas75,8871.15×
Florida56,9211.1×
New York54,3011.27×
Illinois27,7521.09×
Georgia26,0721.1×
Pennsylvania25,9191×
North Carolina24,0321.04×
Ohio23,5611×
New Jersey21,3201.09×
Indiana21,0531.5×
Michigan20,4761.02×
Virginia20,4561.1×
Arizona16,7611.07×
Massachusetts16,0461.06×
Tennessee15,6961.02×
Washington14,7040.96×
Maryland13,2981.01×
Missouri13,0371.06×
Colorado11,9860.99×
South Carolina11,0390.96×
Wisconsin10,5660.92×
Minnesota10,5430.96×
Kentucky10,3221.07×
Alabama10,0200.94×
Louisiana8,7560.89×
Oregon8,7461×
Oklahoma8,2800.97×
Connecticut8,1811.06×
Nevada8,1481.1×
Utah7,3441.07×
Iowa6,0170.95×
Kansas5,9480.99×
Arkansas5,8320.92×
Mississippi5,8240.92×
Nebraska3,6440.95×
New Mexico3,6130.94×
Idaho3,4170.89×
Hawaii3,0850.94×
Washington, District of Columbia2,9461.28×
West Virginia2,8700.8×
Rhode Island2,7361.12×
New Hampshire2,6410.87×
Maine2,2010.8×
Delaware1,7440.83×
Montana1,6220.76×
South Dakota1,5760.89×
Alaska1,4830.9×
North Dakota1,1690.74×
Vermont1,1170.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Performance Racing Industry audience
BrandAffinityCategory
CarGurus25.18×Cars & Mobility
Autism Awareness19.03×Health
Capital One7.99×Business & Career
Google Maps7.68×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Tangled27.93×Movies & TV
AutoZone6.88×Cars & Mobility
Circle K9.95×Shopping
Microblogging12.67×Technology & Electronics
AccuWeather8.95×Home & Garden
Singer-songwriter5.51×Music & Radio
Aaron Rodgers8.38×Sports
Indeed.com5.32×Business & Career
O'Reilly Auto Parts8.08×Cars & Mobility
Advance Auto Parts7.97×Cars & Mobility
PSV Eindhoven45.81×Sports
Bruce Willis8.97×Movies & TV
Iggy Azalea19.89×Music & Radio
Enterprise Rent-A-Car7.3×Cars & Mobility
Clint Eastwood10.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Performance Racing Industry audience
TraitClusterScore
PatriotismCONSERVATISM2.25
Family OrientationCONSERVATISM2.18
Need for SecurityCONSERVATISM1.81
Risk AppetiteTHRILL1.51
Quality AwarenessPREMIUM1.46
DIY MentalityTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Performance Racing Industry
CountryShare
United States16.3%
Mexico9.0%
India6.2%

See Performance Racing Industry audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Performance Racing Industry have in United States?

Performance Racing Industry has an estimated audience of 766,088 people in United States, concentrated in California and Texas.

What is the gender split and age of Performance Racing Industry fans?

7.5% of Performance Racing Industry fans are female, 92.5% are male, with an average age of 44.1 years.

Which brands do Performance Racing Industry fans like most?

Performance Racing Industry fans show strongest brand affinity for CarGurus (25.18×), Autism Awareness (19.03×), and Capital One (7.99×) over the country average.

Where do Performance Racing Industry fans live in United States?

Performance Racing Industry fans in United States are most concentrated in California (reach 103,473), Texas (reach 75,887), and Florida (reach 56,921). These three regions account for the largest share of the active audience.

What other brands do Performance Racing Industry fans also like?

Beyond Performance Racing Industry itself, the audience over-indexes on Autism Awareness (19.03×), Capital One (7.99×), Google Maps (7.68×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Performance Racing Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.