Rascasse Audience Intelligence

Continental AG Target Market in United States

A data profile of the people who buy, follow and care about Continental AG in United States — modelled from more than twelve digital signal sources. Continental AG has an estimated audience of 256,655 people in United States.

#12among Car parts in United States#5421among Brand in United States#1372in Cars & Mobility

The average Continental AG fan in United States is 40.9 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Texas, California.

Top brand affinities include Turner Motorsport, Greg Biffle, Sprint Cup Series, with strongest over-indexing on Turner Motorsport (410.61× the country average).

Demographically, the Continental AG audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Continental AG fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Turner Motorsport.

Category: Cars & Mobility · Type: Brand · Subtype: Car parts

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Continental AG profile in United States.

Audience size
257K
in United States
Gender
14.6%♀
85.4% male
Age
40.9
average years
Country rank
#52200
Brand in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Continental AG

14.6% are female, 85.4% are male, average age 40.9.

Fig. 02

Gender split

14.6%
Female
85.4%
Male
Demographic split for Continental AG audience in United States
MetricValue
Female14.6%
Male85.4%
Average age40.9
Estimated audience size256,655
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Continental AG audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4920%
50+27%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Continental AG audience comes from United States.

Worldwide audience distribution share by country for Continental AG
CountryShare
China9.9%
Paraguay8.9%
Peru7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Continental AG audience in United States is strongest.

Fig. 05

Top regions by affinity

Continental AG customers by region in United States
#RegionReachAffinity×
01Michigan~60K9.40×
02Texas~40K1.94×
03Illinois~10K1.41×
04South Carolina~5K1.36×
05Nebraska~2K1.23×
06Ohio~9K1.10×
07Washington, District of Columbia<1K1.10×
08Vermont<1K1.10×
09Alaska<1K1.07×
10North Dakota<1K1.07×
11South Dakota<1K1.04×
12Virginia~6K1.02×
13New Hampshire~1K1.00×
14Montana<1K1.00×
15North Carolina~8K0.99×
16New Jersey~7K0.99×
17Rhode Island<1K0.99×
18Delaware<1K0.99×
19Mississippi~2K0.98×
20Indiana~5K0.97×
21Connecticut~3K0.96×
22West Virginia~1K0.96×
23New York~10K0.95×
24Kansas~2K0.95×
25Maine<1K0.95×
26Hawaii~1K0.93×
27New Mexico~1K0.92×
28Idaho~1K0.92×
29Iowa~2K0.91×
30Arkansas~2K0.90×
31Oklahoma~3K0.87×
32Nevada~2K0.87×
33Wisconsin~3K0.86×
34Kentucky~3K0.86×
35Alabama~3K0.85×
36Louisiana~3K0.85×
37Utah~2K0.85×
38Tennessee~4K0.84×
39Missouri~4K0.84×
40Pennsylvania~7K0.83×
41Georgia~7K0.83×
42Massachusetts~4K0.83×
43Oregon~2K0.83×
44Minnesota~3K0.82×
45Arizona~4K0.80×
46Maryland~4K0.79×
47Colorado~3K0.77×
48Washington~4K0.74×
49California~20K0.73×
50Florida~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Continental AG, United States
0.73×1.00×9.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Continental AG audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Continental AG audience
#·InterestCategoryAffinity×
01Turner MotorsportCars & Mobility410.61×
02Sprint Cup SeriesSports63.70×
03Kumho TiresCars & Mobility62.87×
04Bianchi (motorcycles)Cars & Mobility52.17×
05Performance Racing IndustryWebsite / Newspaper / Magazine48.23×
06Greg BiffleSports41.37×
07Goodyear Tire and Rubber CompanyCars & Mobility18.93×
08National Auto Sport AssociationSports17.44×
09Discount TireShopping13.60×
10Max VerstappenSports12.43×
11Kyle BuschSports6.93×
12Auto maintenanceCars & Mobility6.55×
13AutoZoneCars & Mobility6.23×
14WrenchHome & Garden5.24×
15O'Reilly Auto PartsCars & Mobility5.10×
16Used CarsCars & Mobility5.00×
17Advance Auto PartsCars & Mobility4.78×
18Power toolHome & Garden4.71×
19TireCars & Mobility4.06×
20Used carCars & Mobility3.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Continental AG audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Continental AG audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Need for SecurityCONSERVATISM1.59×
Career OrientationPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Continental AG audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.50×
MindfulnessBALANCE0.57×
CreativityOPEN0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Continental AG's target market in United States?

Continental AG's target market in United States covers an estimated 256,655 people, concentrated in Michigan and Texas.

02

What is the gender split and age of Continental AG customers?

14.6% of the Continental AG audience are female, 85.4% are male, with an average age of 40.9 years.

03

Which brands do Continental AG fans like most?

Continental AG fans show strongest brand affinity for Turner Motorsport (410.61×), Greg Biffle (41.37×), and Sprint Cup Series (63.7×) over the country average.

04

Where do Continental AG fans live in United States?

Continental AG fans in United States are most concentrated in Michigan (reach ~60K), Texas (reach ~40K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Continental AG fans also like?

Beyond Continental AG itself, the audience over-indexes on Greg Biffle (41.37×), Sprint Cup Series (63.7×), Discount Tire (13.6×), and AutoZone (6.23×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Continental AG audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Continental AG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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