Continental AG Audience in United States

Continental AG has an estimated audience of 259,458 people in United States. 14.6% are female, 85.4% are male, average age 40.9. Top regions: Texas, Michigan, California. Top brand affinities: Turner Motorsport, Greg Biffle, Sprint Cup Series, Discount Tire, AutoZone.

The average Continental AG fan in United States is 40.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Michigan, California. Top brand affinities include Turner Motorsport, Greg Biffle, Sprint Cup Series, with strongest over-indexing on Turner Motorsport (410.61× the country average). Demographically, the Continental AG audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car parts

Demographics of Continental AG fans

Demographic split for Continental AG audience in United States
MetricValue
Female14.6%
Male85.4%
Average age40.9
Estimated audience size259,458

Audience persona

The typical Continental AG fan in United States is more male, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for Turner Motorsport.

Top regions in United States

Top regions ranked by reach for Continental AG in United States
RegionReachAffinity
Texas48,0252.15×
Michigan32,1734.74×
California22,8680.8×
New York15,4821.07×
Illinois15,2391.76×
Florida13,0520.74×
Ohio10,6701.33×
North Carolina9,1611.17×
Pennsylvania7,6830.88×
New Jersey7,6031.15×
Virginia7,5191.19×
South Carolina7,0841.81×
Georgia6,9300.87×
Indiana5,2321.1×
Massachusetts4,0620.79×
Tennessee3,9700.76×
Arizona3,7360.71×
Wisconsin3,0620.78×
Missouri2,8570.68×
Washington2,7760.53×
Maryland2,7120.61×
Minnesota2,5080.67×
Connecticut2,3300.9×
Nebraska2,2361.72×
Alabama2,2350.62×
Kentucky2,1210.65×
Mississippi2,1160.99×
Colorado1,9770.48×
Oklahoma1,9020.66×
Kansas1,8920.93×
Iowa1,7430.82×
Louisiana1,6870.5×
Oregon1,6180.54×
Nevada1,3010.52×
Arkansas1,2970.61×
Washington, District of Columbia1,0851.39×
New Hampshire1,0421.02×
Utah8990.39×
West Virginia8430.7×
New Mexico8220.63×
Alaska7211.3×
Montana6810.95×
Rhode Island6710.81×
Maine6710.72×
Idaho6680.51×
North Dakota6551.23×
Hawaii6380.57×
South Dakota6211.04×
Wyoming5851.52×
Vermont5661.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Continental AG audience
BrandAffinityCategory
Turner Motorsport410.61×Cars & Mobility
Greg Biffle41.37×Sports
Sprint Cup Series63.7×Sports
Discount Tire13.6×Shopping
AutoZone6.23×Cars & Mobility
Performance Racing Industry48.23×
Kumho Tires62.87×Cars & Mobility
Max Verstappen12.43×Sports
Power tool4.71×Home & Garden
Wrench5.24×Home & Garden
O'Reilly Auto Parts5.1×Cars & Mobility
Used Cars5×Cars & Mobility
National Auto Sport Association17.44×Sports
Auto maintenance6.55×Cars & Mobility
Advance Auto Parts4.78×Cars & Mobility
Tire4.06×Cars & Mobility
Used car3.64×Cars & Mobility
Automobile repair shop6.7×Cars & Mobility
Window film9.48×Home & Garden
Bianchi (motorcycles)52.17×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Continental AG audience
TraitClusterScore
Quality AwarenessPREMIUM1.96
Convenience OrientationPREMIUM1.94
Luxury OrientationPREMIUM1.72
Need for SecurityCONSERVATISM1.66
Career OrientationPOWER1.5
PatriotismCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Continental AG
CountryShare
China10.0%
Paraguay8.9%
Peru7.8%

See Continental AG audiences in other countries

More Car parts audiences in United States

Frequently asked questions

How many fans does Continental AG have in United States?

Continental AG has an estimated audience of 259,458 people in United States, concentrated in Texas and Michigan.

What is the gender split and age of Continental AG fans?

14.6% of Continental AG fans are female, 85.4% are male, with an average age of 40.9 years.

Which brands do Continental AG fans like most?

Continental AG fans show strongest brand affinity for Turner Motorsport (410.61×), Greg Biffle (41.37×), and Sprint Cup Series (63.7×) over the country average.

Where do Continental AG fans live in United States?

Continental AG fans in United States are most concentrated in Texas (reach 48,025), Michigan (reach 32,173), and California (reach 22,868). These three regions account for the largest share of the active audience.

What other brands do Continental AG fans also like?

Beyond Continental AG itself, the audience over-indexes on Greg Biffle (41.37×), Sprint Cup Series (63.7×), Discount Tire (13.6×), and AutoZone (6.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Continental AG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.