Rascasse Audience Intelligence

Sprint Cup Series Audience in United States

A data profile of the people who buy, follow and care about Sprint Cup Series in United States — modelled from more than twelve digital signal sources. Sprint Cup Series has an estimated audience of 1,224,848 people in United States.

#36among Motorsport in United States#242among Event in United States#1885in Sports

The average Sprint Cup Series fan in United States is 47.5 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, California.

Top brand affinities include Kyle Busch, Max Verstappen, FedEx, with strongest over-indexing on Kyle Busch (25.16× the country average).

Demographically, the Sprint Cup Series audience skews more male with an average age of 47.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sprint Cup Series fan in United States is more male, around 47.5 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sprint Cup Series profile in United States.

Audience size
1.2M
in United States
Gender
26.4%♀
73.6% male
Age
47.5
average years
Country rank
#20566
Event in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sprint Cup Series fans

26.4% are female, 73.6% are male, average age 47.5.

Fig. 02

Gender split

26.4%
Female
73.6%
Male
Demographic split for Sprint Cup Series audience in United States
MetricValue
Female26.4%
Male73.6%
Average age47.5
Estimated audience size1,224,848
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Sprint Cup Series audience in United States
Age bracketShare%
16-197%
20-2912%
30-3914%
40-4924%
50+43%
Fig. 04

Worldwide distribution

85.9%

of the worldwide Sprint Cup Series audience comes from United States.

Worldwide audience distribution share by country for Sprint Cup Series
CountryShare
United States85.9%
Canada4.4%
China3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sprint Cup Series audience in United States is strongest.

Fig. 05

Top regions by affinity

Sprint Cup Series fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K2.04×
02North Carolina~70K1.85×
03Wyoming~3K1.75×
04Iowa~20K1.65×
05Maine~7K1.56×
06Vermont~3K1.55×
07South Carolina~30K1.53×
08Tennessee~40K1.52×
09Wisconsin~30K1.51×
10Indiana~30K1.45×
11New Hampshire~7K1.43×
12Kentucky~20K1.33×
13North Dakota~3K1.33×
14Ohio~50K1.31×
15Michigan~40K1.25×
16Connecticut~20K1.24×
17Montana~4K1.23×
18South Dakota~3K1.22×
19Alabama~20K1.17×
20Virginia~30K1.12×
21Pennsylvania~40K1.09×
22Idaho~6K1.06×
23Arkansas~10K1.04×
24Missouri~20K1.03×
25Oklahoma~10K1.00×
26Kansas~10K0.99×
27Nebraska~6K0.99×
28Delaware~3K0.98×
29Georgia~40K0.95×
30Oregon~10K0.93×
31Mississippi~9K0.88×
32Florida~70K0.85×
33Minnesota~10K0.81×
34Nevada~9K0.73×
35Illinois~30K0.68×
36Rhode Island~3K0.68×
37New Mexico~4K0.65×
38Colorado~10K0.61×
39Louisiana~10K0.60×
40New York~40K0.57×
41Washington~10K0.57×
42Arizona~10K0.56×
43Maryland~10K0.53×
44Utah~6K0.53×
45Massachusetts~10K0.52×
46Washington, District of Columbia~2K0.52×
47Hawaii~3K0.50×
48New Jersey~10K0.46×
49Texas~50K0.44×
50California~50K0.37×
Fig. 06

Affinity by region

Affinity by region — Sprint Cup Series, United States
0.37×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sprint Cup Series audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sprint Cup Series audience
#·InterestCategoryAffinity×
01Continental AGCars & Mobility63.70×
02Richard PettySports25.28×
03Kyle BuschSports25.16×
04Joe Gibbs RacingSports23.88×
05Dale EarnhardtSports19.94×
06Daytona 500Sports17.36×
07Max VerstappenSports16.12×
08Ice Hockey World ChampionshipsSports14.64×
09Goodyear Tire and Rubber CompanyCars & Mobility14.56×
10Indianapolis Motor SpeedwaySports12.62×
11Daytona International SpeedwaySports10.60×
12Radio-controlled carKids & Family9.73×
13Antique carCars & Mobility9.25×
14Auto showCars & Mobility8.73×
15CarcareCars & Mobility7.67×
16FedExBusiness & Career6.32×
17Discount TireShopping5.68×
18Ski resortTravel & Leisure5.26×
19NASCARSports4.72×
20Solar energyHome & Garden4.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sprint Cup Series audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sprint Cup Series audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.90×
Risk AppetiteTHRILL1.99×
Need for SecurityCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sprint Cup Series audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.58×
CreativityOPEN0.62×
Healthy LifestyleBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sprint Cup Series have in United States?

Sprint Cup Series has an estimated audience of 1,224,848 people in United States, concentrated in Florida and North Carolina.

02

What is the gender split and age of Sprint Cup Series fans?

26.4% of Sprint Cup Series fans are female, 73.6% are male, with an average age of 47.5 years.

03

Which brands do Sprint Cup Series fans like most?

Sprint Cup Series fans show strongest brand affinity for Kyle Busch (25.16×), Max Verstappen (16.12×), and FedEx (6.32×) over the country average.

04

Where do Sprint Cup Series fans live in United States?

Sprint Cup Series fans in United States are most concentrated in Florida (reach ~70K), North Carolina (reach ~70K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sprint Cup Series fans also like?

Beyond Sprint Cup Series itself, the audience over-indexes on Max Verstappen (16.12×), FedEx (6.32×), Dale Earnhardt (19.94×), and Ice Hockey World Championships (14.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Sprint Cup Series audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sprint Cup Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →