Sprint Cup Series Audience in United States

Sprint Cup Series logo

Sprint Cup Series has an estimated audience of 1,224,740 people in United States. 26.4% are female, 73.6% are male, average age 47.5. Top regions: Florida, North Carolina, Ohio. Top brand affinities: Iggy Azalea, MSN, CarGurus, Capital One, Dale Earnhardt.

The average Sprint Cup Series fan in United States is 47.5 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, Ohio. Top brand affinities include Iggy Azalea, MSN, CarGurus, with strongest over-indexing on Iggy Azalea (26.29× the country average). Demographically, the Sprint Cup Series audience skews more male with an average age of 47.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of Sprint Cup Series fans

Demographic split for Sprint Cup Series audience in United States
MetricValue
Female26.4%
Male73.6%
Average age47.5
Estimated audience size1,224,740

Audience persona

The typical Sprint Cup Series fan in United States is more male, around 47.5 years old, with strong Patriotism tendencies and a notable affinity for Iggy Azalea.

Top regions in United States

Top regions ranked by reach for Sprint Cup Series in United States
RegionReachAffinity
Florida73,1500.88×
North Carolina71,6781.95×
Ohio51,8251.37×
California51,4030.38×
Texas49,1710.47×
Pennsylvania46,2791.12×
Michigan41,5541.3×
New York41,2890.6×
Tennessee37,5311.53×
Georgia37,1650.99×
Virginia35,0841.18×
Indiana33,9791.52×
Illinois28,9460.71×
South Carolina28,9391.57×
Wisconsin28,7511.56×
Missouri20,7061.05×
Alabama20,2911.19×
Kentucky19,8061.29×
Iowa16,8741.67×
Connecticut15,5271.26×
New Jersey14,4290.46×
Washington14,2380.58×
Minnesota14,1690.81×
Oklahoma13,8381.02×
Arizona13,5410.54×
Massachusetts11,7830.49×
Colorado11,7210.61×
West Virginia11,4772.01×
Arkansas10,5271.04×
Maryland10,4780.5×
Kansas9,6731×
Oregon9,5860.68×
Louisiana9,0100.57×
Nevada8,5400.72×
Mississippi8,4900.84×
Maine6,9621.59×
New Hampshire6,7821.41×
Idaho6,3961.04×
Nebraska6,0120.98×
Utah5,3620.49×
Montana4,1801.23×
New Mexico3,6040.59×
North Dakota3,2901.31×
Vermont3,2621.52×
Wyoming3,2381.78×
Delaware3,1890.94×
South Dakota3,1731.12×
Rhode Island2,1650.56×
Hawaii1,4150.27×
Washington, District of Columbia1,3850.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sprint Cup Series audience
BrandAffinityCategory
Iggy Azalea26.29×Music & Radio
MSN6.07×News
CarGurus7.74×Cars & Mobility
Capital One5.03×Business & Career
Dale Earnhardt19.92×Sports
21 Savage23.03×Music & Radio
Richard Petty32.31×Sports
Max Verstappen14.45×Sports
Aaron Rodgers7.03×Sports
Staples (Canada)5.45×Business & Career
AccuWeather6.41×Home & Garden
Kyle Busch23.99×Sports
Chuck Norris5.96×Movies & TV
Great Clips5.69×Beauty & Wellness
Google Maps3.62×Internet & Social Media
National Auto Sport Association20.22×Sports
Danica Patrick17.53×Sports
Discount Tire5.26×Shopping
Indianapolis Motor Speedway11.19×Sports
Circle K5.54×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sprint Cup Series audience
TraitClusterScore
PatriotismCONSERVATISM1.88
Risk AppetiteTHRILL1.71
Family OrientationCONSERVATISM1.43
Sports ActivityPOWER1.36
Need for SecurityCONSERVATISM1.35
Convenience OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Sprint Cup Series
CountryShare
United States82.8%
Brazil4.7%
Canada4.2%

See Sprint Cup Series audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Sprint Cup Series have in United States?

Sprint Cup Series has an estimated audience of 1,224,740 people in United States, concentrated in Florida and North Carolina.

What is the gender split and age of Sprint Cup Series fans?

26.4% of Sprint Cup Series fans are female, 73.6% are male, with an average age of 47.5 years.

Which brands do Sprint Cup Series fans like most?

Sprint Cup Series fans show strongest brand affinity for Iggy Azalea (26.29×), MSN (6.07×), and CarGurus (7.74×) over the country average.

Where do Sprint Cup Series fans live in United States?

Sprint Cup Series fans in United States are most concentrated in Florida (reach 73,150), North Carolina (reach 71,678), and Ohio (reach 51,825). These three regions account for the largest share of the active audience.

What other brands do Sprint Cup Series fans also like?

Beyond Sprint Cup Series itself, the audience over-indexes on MSN (6.07×), CarGurus (7.74×), Capital One (5.03×), and Dale Earnhardt (19.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sprint Cup Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.