Rascasse Audience Intelligence

Dale Earnhardt Audience in United States

A data profile of the people who buy, follow and care about Dale Earnhardt in United States — modelled from more than twelve digital signal sources. Dale Earnhardt has an estimated audience of 3,018,202 people in United States.

#13among Motorsport in United States#1562among Person in United States#908in Sports

The average Dale Earnhardt fan in United States is 45.9 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, Texas.

Top brand affinities include Kyle Busch, Dale Earnhardt, Jr., Homestead-Miami Speedway, with strongest over-indexing on Kyle Busch (32.85× the country average).

Demographically, the Dale Earnhardt audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dale Earnhardt fan in United States is more male, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dale Earnhardt profile in United States.

Audience size
3M
in United States
Gender
25.7%♀
74.3% male
Age
45.9
average years
Country rank
#10243
Person in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dale Earnhardt fans

25.7% are female, 74.3% are male, average age 45.9.

Fig. 02

Gender split

25.7%
Female
74.3%
Male
Demographic split for Dale Earnhardt audience in United States
MetricValue
Female25.7%
Male74.3%
Average age45.9
Estimated audience size3,018,202
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Dale Earnhardt audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3915%
40-4924%
50+39%
Fig. 04

Worldwide distribution

82.8%

of the worldwide Dale Earnhardt audience comes from United States.

Worldwide audience distribution share by country for Dale Earnhardt
CountryShare
United States82.8%
Canada4.7%
United Kingdom1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dale Earnhardt audience in United States is strongest.

Fig. 05

Top regions by affinity

Dale Earnhardt fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~40K2.11×
02North Carolina~200K2.07×
03Kentucky~80K1.73×
04Tennessee~100K1.72×
05South Carolina~90K1.69×
06Alabama~80K1.60×
07Indiana~90K1.41×
08Iowa~40K1.37×
09Ohio~100K1.24×
10North Dakota~9K1.20×
11Mississippi~40K1.19×
12Missouri~70K1.17×
13Arkansas~30K1.17×
14Georgia~100K1.16×
15Virginia~100K1.15×
16Maine~10K1.13×
17Oklahoma~40K1.11×
18Kansas~30K1.09×
19South Dakota~9K1.09×
20Michigan~100K1.07×
21Wisconsin~60K1.07×
22Nebraska~20K1.04×
23Pennsylvania~100K1.03×
24New Hampshire~10K1.01×
25Vermont~6K0.98×
26Montana~10K0.95×
27Delaware~9K0.93×
28Florida~200K0.92×
29Minnesota~50K0.91×
30Louisiana~40K0.86×
31Idaho~10K0.82×
32Illinois~100K0.80×
33Arizona~50K0.73×
34Connecticut~30K0.73×
35Rhode Island~8K0.72×
36Alaska~6K0.72×
37Texas~200K0.71×
38Maryland~40K0.71×
39Oregon~30K0.71×
40Colorado~40K0.68×
41New Mexico~10K0.67×
42Washington~50K0.65×
43Nevada~20K0.62×
44Massachusetts~40K0.61×
45Utah~20K0.60×
46New York~100K0.57×
47New Jersey~50K0.56×
48Washington, District of Columbia~6K0.54×
49California~200K0.49×
50Hawaii~7K0.44×
Fig. 06

Affinity by region

Affinity by region — Dale Earnhardt, United States
0.44×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dale Earnhardt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dale Earnhardt audience
#·InterestCategoryAffinity×
01Dale Earnhardt, Jr.Sports51.95×
02Jimmie JohnsonSports41.01×
03Kevin HarvickSports39.88×
04Joey LoganoSports35.92×
05JR MotorsportsSports34.03×
06Alex BowmanSports33.73×
07Kyle BuschSports32.85×
08Homestead-Miami SpeedwaySports32.47×
09Kyle LarsonSports32.39×
10Kurt BuschSports31.80×
11Jeff GordonSports31.04×
12Chase ElliottSports30.25×
13Richard PettySports29.48×
14Denny HamlinSports25.31×
15Hendrick MotorsportsSports24.67×
16Charlotte Motor SpeedwaySports23.45×
17Indianapolis Motor SpeedwaySports11.75×
18Daytona International SpeedwaySports10.17×
19Peter ThielBusiness & Career9.95×
20NASCARSports5.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dale Earnhardt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dale Earnhardt audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
Risk AppetiteTHRILL1.39×
DIY MentalityTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dale Earnhardt audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Quality AwarenessPREMIUM0.79×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dale Earnhardt have in United States?

Dale Earnhardt has an estimated audience of 3,018,202 people in United States, concentrated in Florida and North Carolina.

02

What is the gender split and age of Dale Earnhardt fans?

25.7% of Dale Earnhardt fans are female, 74.3% are male, with an average age of 45.9 years.

03

Which brands do Dale Earnhardt fans like most?

Dale Earnhardt fans show strongest brand affinity for Kyle Busch (32.85×), Dale Earnhardt, Jr. (51.95×), and Homestead-Miami Speedway (32.47×) over the country average.

04

Where do Dale Earnhardt fans live in United States?

Dale Earnhardt fans in United States are most concentrated in Florida (reach ~200K), North Carolina (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dale Earnhardt fans also like?

Beyond Dale Earnhardt itself, the audience over-indexes on Dale Earnhardt, Jr. (51.95×), Homestead-Miami Speedway (32.47×), JR Motorsports (34.03×), and Chase Elliott (30.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Dale Earnhardt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dale Earnhardt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →