Dale Earnhardt Audience in United States

Dale Earnhardt logo

Dale Earnhardt has an estimated audience of 3,629,270 people in United States. 25.7% are female, 74.3% are male, average age 45.9. Top regions: North Carolina, Florida, Texas. Top brand affinities: Dale Earnhardt, Jr., Kyle Larson, Homestead-Miami Speedway, JR Motorsports, Chase Elliott.

The average Dale Earnhardt fan in United States is 45.9 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Texas. Top brand affinities include Dale Earnhardt, Jr., Kyle Larson, Homestead-Miami Speedway, with strongest over-indexing on Dale Earnhardt, Jr. (51.95× the country average). Demographically, the Dale Earnhardt audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Dale Earnhardt fans

Demographic split for Dale Earnhardt audience in United States
MetricValue
Female25.7%
Male74.3%
Average age45.9
Estimated audience size3,629,270

Audience persona

The typical Dale Earnhardt fan in United States is more male, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Dale Earnhardt, Jr..

Top regions in United States

Top regions ranked by reach for Dale Earnhardt in United States
RegionReachAffinity
North Carolina242,1142.22×
Florida238,7450.97×
Texas231,2240.74×
California205,4140.51×
Ohio145,0481.3×
Georgia135,8351.21×
Pennsylvania128,8151.05×
Tennessee127,8501.76×
New York120,6530.59×
Michigan107,2361.13×
Virginia105,0631.19×
Illinois100,2200.83×
Indiana96,0911.45×
South Carolina92,0161.69×
Alabama77,8271.53×
Kentucky76,6231.68×
Missouri69,6101.19×
Wisconsin58,8831.08×
Arizona55,0820.74×
New Jersey52,5260.57×
Washington49,8590.68×
Minnesota47,3360.91×
Massachusetts44,7380.63×
Maryland44,4140.71×
Oklahoma44,1661.1×
Iowa41,1631.38×
Louisiana41,0900.88×
Colorado40,8890.71×
Arkansas34,9861.17×
West Virginia34,5022.04×
Mississippi34,3191.15×
Kansas30,9491.08×
Oregon30,7880.74×
Connecticut26,1920.72×
Nevada21,8700.62×
Utah19,4820.6×
Nebraska18,8171.03×
Maine14,5091.12×
Idaho14,2150.78×
New Hampshire13,9270.97×
New Mexico11,5700.64×
Montana9,2060.91×
North Dakota8,7231.17×
Delaware8,5810.86×
South Dakota8,4461.01×
Rhode Island7,8000.68×
Vermont5,9450.93×
Hawaii5,5900.36×
Washington, District of Columbia5,5550.51×
Alaska4,7180.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dale Earnhardt audience
BrandAffinityCategory
Dale Earnhardt, Jr.51.95×Sports
Kyle Larson32.39×Sports
Homestead-Miami Speedway32.47×Sports
JR Motorsports34.03×Sports
Chase Elliott30.25×Sports
Kyle Busch32.85×Sports
Denny Hamlin25.31×Sports
Joey Logano35.92×Sports
Richard Petty29.48×Sports
Jeff Gordon31.04×Sports
Jimmie Johnson41.01×Sports
Hendrick Motorsports24.67×Sports
Kevin Harvick39.88×Sports
NASCAR5.5×Sports
Daytona International Speedway10.17×Sports
Indianapolis Motor Speedway11.75×Sports
Charlotte Motor Speedway23.45×Sports
Bristol Motor Speedway23.53×Sports
Peter Thiel9.95×Business & Career
Alex Bowman33.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dale Earnhardt audience
TraitClusterScore
PatriotismCONSERVATISM1.92
Risk AppetiteTHRILL1.6
Family OrientationCONSERVATISM1.4
Convenience OrientationPREMIUM1.39
Need for SecurityCONSERVATISM1.38
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Dale Earnhardt
CountryShare
United States84.3%
Canada4.7%
United Kingdom1.7%

See Dale Earnhardt audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Dale Earnhardt have in United States?

Dale Earnhardt has an estimated audience of 3,629,270 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Dale Earnhardt fans?

25.7% of Dale Earnhardt fans are female, 74.3% are male, with an average age of 45.9 years.

Which brands do Dale Earnhardt fans like most?

Dale Earnhardt fans show strongest brand affinity for Dale Earnhardt, Jr. (51.95×), Kyle Larson (32.39×), and Homestead-Miami Speedway (32.47×) over the country average.

Where do Dale Earnhardt fans live in United States?

Dale Earnhardt fans in United States are most concentrated in North Carolina (reach 242,114), Florida (reach 238,745), and Texas (reach 231,224). These three regions account for the largest share of the active audience.

What other brands do Dale Earnhardt fans also like?

Beyond Dale Earnhardt itself, the audience over-indexes on Kyle Larson (32.39×), Homestead-Miami Speedway (32.47×), JR Motorsports (34.03×), and Chase Elliott (30.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dale Earnhardt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.