Hendrick Motorsports Audience in United States

Hendrick Motorsports has an estimated audience of 1,472,963 people in United States. 23.5% are female, 76.5% are male, average age 43.5. Top regions: North Carolina, Florida, Texas. Top brand affinities: Indianapolis Motor Speedway, Dale Earnhardt, Danica Patrick, Kyle Busch, Beyblade.

The average Hendrick Motorsports fan in United States is 43.5 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Texas. Top brand affinities include Indianapolis Motor Speedway, Dale Earnhardt, Danica Patrick, with strongest over-indexing on Indianapolis Motor Speedway (34.35× the country average). Demographically, the Hendrick Motorsports audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Hendrick Motorsports fans

Demographic split for Hendrick Motorsports audience in United States
MetricValue
Female23.5%
Male76.5%
Average age43.5
Estimated audience size1,472,963

Audience persona

The typical Hendrick Motorsports fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Indianapolis Motor Speedway.

Top regions in United States

Top regions ranked by reach for Hendrick Motorsports in United States
RegionReachAffinity
North Carolina205,7274.64×
Florida78,4410.79×
Texas68,1010.54×
California65,0590.4×
Pennsylvania59,6091.2×
Virginia52,1381.45×
Georgia51,9601.15×
Ohio51,8501.14×
Tennessee51,5241.74×
New York46,6660.57×
South Carolina46,5922.1×
Michigan44,7001.16×
Indiana42,3391.57×
Illinois38,6390.79×
Alabama29,0951.41×
Kentucky27,5671.49×
Iowa25,8112.13×
Wisconsin24,0461.09×
Louisiana21,7831.15×
Missouri21,4270.9×
Arizona20,4580.68×
Washington18,7230.63×
New Jersey18,5110.49×
Maryland17,8560.71×
Minnesota16,5330.78×
Massachusetts14,6450.5×
West Virginia14,4362.1×
Oklahoma13,0560.8×
Colorado11,4330.49×
Connecticut10,6000.72×
Mississippi10,4740.86×
Kansas10,1740.88×
Arkansas8,9000.73×
Nebraska8,4631.15×
Nevada7,5490.53×
Oregon7,0670.42×
Utah6,9060.52×
New Hampshire6,2261.07×
Maine6,1881.17×
Idaho4,9990.68×
Delaware4,1251.02×
South Dakota3,6481.07×
New Mexico3,4400.47×
North Dakota3,3941.12×
Montana2,4850.61×
Vermont2,4710.96×
Rhode Island2,4230.52×
Hawaii1,9900.31×
Wyoming1,7640.81×
Washington, District of Columbia1,6250.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hendrick Motorsports audience
BrandAffinityCategory
Indianapolis Motor Speedway34.35×Sports
Dale Earnhardt26.96×Sports
Danica Patrick29.79×Sports
Kyle Busch31.79×Sports
Beyblade27.26×Literature
PSV Eindhoven38.75×Sports
Max Verstappen12.88×Sports
Richard Petty26.96×Sports
Daytona International Speedway10.73×Sports
NASCAR5.42×Sports
Joe Gibbs Racing25.16×Sports
Back to the Future11.05×Movies & TV
AutoZone2.96×Cars & Mobility
FC Bayern Munich5×Sports
Planet Fitness2.74×Sports
Lowe's2.26×Shopping
Texas Motor Speedway19.47×Sports
Bass guitar3.1×Music & Radio
Feyenoord24.55×Sports
Indianapolis 50011.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hendrick Motorsports audience
TraitClusterScore
PatriotismCONSERVATISM1.5
Risk AppetiteTHRILL1.48
Convenience OrientationPREMIUM1.34
Need for SecurityCONSERVATISM1.27
DIY MentalityTHRILL1.26
Family OrientationCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Hendrick Motorsports
CountryShare
United States84.3%
Canada4.2%
Brazil2.2%

See Hendrick Motorsports audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Hendrick Motorsports have in United States?

Hendrick Motorsports has an estimated audience of 1,472,963 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Hendrick Motorsports fans?

23.5% of Hendrick Motorsports fans are female, 76.5% are male, with an average age of 43.5 years.

Which brands do Hendrick Motorsports fans like most?

Hendrick Motorsports fans show strongest brand affinity for Indianapolis Motor Speedway (34.35×), Dale Earnhardt (26.96×), and Danica Patrick (29.79×) over the country average.

Where do Hendrick Motorsports fans live in United States?

Hendrick Motorsports fans in United States are most concentrated in North Carolina (reach 205,727), Florida (reach 78,441), and Texas (reach 68,101). These three regions account for the largest share of the active audience.

What other brands do Hendrick Motorsports fans also like?

Beyond Hendrick Motorsports itself, the audience over-indexes on Dale Earnhardt (26.96×), Danica Patrick (29.79×), Kyle Busch (31.79×), and Beyblade (27.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hendrick Motorsports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.