Rascasse Audience Intelligence

Kyle Busch Audience in United States

A data profile of the people who buy, follow and care about Kyle Busch in United States — modelled from more than twelve digital signal sources. Kyle Busch has an estimated audience of 18,852,178 people in United States.

#3among Motorsport in United States#45among Person in United States#119in Sports

The average Kyle Busch fan in United States is 43.6 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, California.

Top brand affinities include System of a Down, Denny Hamlin, Dale Earnhardt, with strongest over-indexing on System of a Down (69.96× the country average).

Demographically, the Kyle Busch audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kyle Busch fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for System of a Down.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kyle Busch profile in United States.

Audience size
18.9M
in United States
Gender
23.6%♀
76.4% male
Age
43.6
average years
Country rank
#1771
Person in United States
Fig. 01

Search interest · 12-month trend

+3924%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kyle Busch fans

23.6% are female, 76.4% are male, average age 43.6.

Fig. 02

Gender split

23.6%
Female
76.4%
Male
Demographic split for Kyle Busch audience in United States
MetricValue
Female23.6%
Male76.4%
Average age43.6
Estimated audience size18,852,178
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Kyle Busch audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3917%
40-4922%
50+32%
Fig. 04

Worldwide distribution

89.0%

of the worldwide Kyle Busch audience comes from United States.

Worldwide audience distribution share by country for Kyle Busch
CountryShare
United States89.0%
Canada5.6%
United Kingdom1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kyle Busch audience in United States is strongest.

Fig. 05

Top regions by affinity

Kyle Busch fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~90K1.97×
02West Virginia~10K1.79×
03South Carolina~40K1.65×
04Iowa~20K1.57×
05Indiana~40K1.55×
06Tennessee~50K1.53×
07Alabama~30K1.50×
08Kentucky~30K1.43×
09Wisconsin~30K1.42×
10South Dakota~5K1.33×
11Ohio~60K1.28×
12Maine~7K1.27×
13Virginia~50K1.25×
14North Dakota~4K1.23×
15Missouri~30K1.15×
16Delaware~5K1.15×
17New Hampshire~7K1.14×
18Pennsylvania~60K1.12×
19Kansas~10K1.12×
20Vermont~3K1.12×
21Oklahoma~20K1.06×
22Georgia~50K1.05×
23Mississippi~10K1.05×
24Nebraska~8K1.05×
25Arkansas~10K1.03×
26Michigan~40K1.02×
27Nevada~10K0.96×
28Montana~4K0.96×
29Florida~100K0.92×
30Wyoming~2K0.91×
31Minnesota~20K0.89×
32Illinois~40K0.83×
33Arizona~30K0.82×
34Idaho~6K0.80×
35Maryland~20K0.76×
36Connecticut~10K0.76×
37Rhode Island~4K0.72×
38Louisiana~10K0.65×
39Oregon~10K0.65×
40Alaska~2K0.64×
41Massachusetts~20K0.62×
42Colorado~20K0.62×
43New York~50K0.61×
44New Jersey~20K0.60×
45Washington~20K0.60×
46New Mexico~5K0.58×
47Texas~80K0.56×
48Utah~8K0.55×
49California~90K0.49×
50Hawaii~3K0.41×
Fig. 06

Affinity by region

Affinity by region — Kyle Busch, United States
0.41×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kyle Busch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kyle Busch audience
#·InterestCategoryAffinity×
01Svedka VodkaFood & Beverages73.19×
02System of a DownMusic & Radio69.96×
03Kevin HarvickSports58.35×
04Denny HamlinSports55.75×
05Jimmie JohnsonSports55.64×
06Joey LoganoSports54.12×
07Alex BowmanSports52.22×
08Joe Gibbs RacingSports44.23×
09Kyle LarsonSports43.79×
10Kurt BuschSports42.61×
11Chase ElliottSports40.63×
12Homestead-Miami SpeedwaySports39.45×
13Dale Earnhardt, Jr.Sports37.61×
14Chicagoland SpeedwaySports35.30×
15Jeff GordonSports35.00×
16Richard PettySports34.14×
17Dale EarnhardtSports33.76×
18Hendrick MotorsportsSports30.47×
19JR MotorsportsSports29.88×
20Randy MossSports25.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kyle Busch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kyle Busch audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
Risk AppetiteTHRILL1.47×
DIY MentalityTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kyle Busch audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
SustainabilityBALANCE0.89×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kyle Busch have in United States?

Kyle Busch has an estimated audience of 18,852,178 people in United States, concentrated in Florida and North Carolina.

02

What is the gender split and age of Kyle Busch fans?

23.6% of Kyle Busch fans are female, 76.4% are male, with an average age of 43.6 years.

03

Which brands do Kyle Busch fans like most?

Kyle Busch fans show strongest brand affinity for System of a Down (69.96×), Denny Hamlin (55.75×), and Dale Earnhardt (33.76×) over the country average.

04

Where do Kyle Busch fans live in United States?

Kyle Busch fans in United States are most concentrated in Florida (reach ~100K), North Carolina (reach ~90K), and California (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Kyle Busch fans also like?

Beyond Kyle Busch itself, the audience over-indexes on Denny Hamlin (55.75×), Dale Earnhardt (33.76×), Homestead-Miami Speedway (39.45×), and Joey Logano (54.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Kyle Busch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kyle Busch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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