Kyle Busch Audience in United States

Kyle Busch logo

Kyle Busch has an estimated audience of 1,582,939 people in United States. 23.6% are female, 76.4% are male, average age 43.6. Top regions: Florida, North Carolina, Texas. Top brand affinities: System of a Down, Denny Hamlin, Dale Earnhardt, Kyle Larson, Joey Logano.

The average Kyle Busch fan in United States is 43.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, Texas. Top brand affinities include System of a Down, Denny Hamlin, Dale Earnhardt, with strongest over-indexing on System of a Down (69.96× the country average). Demographically, the Kyle Busch audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Kyle Busch fans

Demographic split for Kyle Busch audience in United States
MetricValue
Female23.6%
Male76.4%
Average age43.6
Estimated audience size1,582,939

Audience persona

The typical Kyle Busch fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for System of a Down.

Top regions in United States

Top regions ranked by reach for Kyle Busch in United States
RegionReachAffinity
Florida110,8141.03×
North Carolina107,6632.26×
Texas77,3830.57×
California74,5800.43×
Ohio66,5921.37×
Pennsylvania63,9221.2×
Virginia59,8351.55×
New York56,9280.64×
Georgia56,9201.17×
Tennessee53,7551.69×
Indiana46,9031.62×
South Carolina45,7531.92×
Michigan44,7671.08×
Illinois41,0430.78×
Wisconsin31,6841.33×
Kentucky29,1201.47×
Missouri28,7821.13×
Alabama28,0051.27×
Arizona24,3600.75×
Iowa21,2151.63×
New Jersey21,0140.52×
Minnesota20,5250.9×
Mississippi17,4351.34×
Maryland17,1780.63×
Washington16,9180.53×
Oklahoma16,3180.93×
Massachusetts15,6780.5×
Kansas14,8711.19×
Nevada14,1220.92×
West Virginia13,4971.83×
Colorado13,3450.53×
Arkansas13,2261.01×
Louisiana12,6060.62×
Oregon11,4300.63×
Connecticut11,2140.71×
Maine8,5461.51×
Nebraska8,0531.01×
Utah7,4430.53×
New Hampshire6,9881.12×
Idaho6,0890.77×
Delaware4,9191.13×
Montana4,5441.03×
New Mexico4,1090.52×
South Dakota4,0781.11×
North Dakota3,4441.06×
Vermont3,0691.1×
Rhode Island2,7090.54×
Hawaii2,2510.33×
Wyoming1,8620.79×
Washington, District of Columbia1,6720.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kyle Busch audience
BrandAffinityCategory
System of a Down69.96×Music & Radio
Denny Hamlin55.75×Sports
Dale Earnhardt33.76×Sports
Kyle Larson43.79×Sports
Joey Logano54.12×Sports
Chase Elliott40.63×Sports
Homestead-Miami Speedway39.45×Sports
Dale Earnhardt, Jr.37.61×Sports
Joe Gibbs Racing44.23×Sports
Jimmie Johnson55.64×Sports
Kevin Harvick58.35×Sports
Alex Bowman52.22×Sports
Richard Petty34.14×Sports
Jeff Gordon35×Sports
Hendrick Motorsports30.47×Sports
JR Motorsports29.88×Sports
Svedka Vodka73.19×Food & Beverages
Brad Keselowski45.92×Sports
Randy Moss25.16×Sports
Chicagoland Speedway35.3×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kyle Busch audience
TraitClusterScore
PatriotismCONSERVATISM1.79
Need for SecurityCONSERVATISM1.34
Convenience OrientationPREMIUM1.28
Family OrientationCONSERVATISM1.16
Risk AppetiteTHRILL1.15
DIY MentalityTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Kyle Busch
CountryShare
United States86.9%
Canada4.1%
Brazil1.0%

See Kyle Busch audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Kyle Busch have in United States?

Kyle Busch has an estimated audience of 1,582,939 people in United States, concentrated in Florida and North Carolina.

What is the gender split and age of Kyle Busch fans?

23.6% of Kyle Busch fans are female, 76.4% are male, with an average age of 43.6 years.

Which brands do Kyle Busch fans like most?

Kyle Busch fans show strongest brand affinity for System of a Down (69.96×), Denny Hamlin (55.75×), and Dale Earnhardt (33.76×) over the country average.

Where do Kyle Busch fans live in United States?

Kyle Busch fans in United States are most concentrated in Florida (reach 110,814), North Carolina (reach 107,663), and Texas (reach 77,383). These three regions account for the largest share of the active audience.

What other brands do Kyle Busch fans also like?

Beyond Kyle Busch itself, the audience over-indexes on Denny Hamlin (55.75×), Dale Earnhardt (33.76×), Kyle Larson (43.79×), and Joey Logano (54.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kyle Busch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.