Alex Bowman Audience in United States

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Alex Bowman has an estimated audience of 570,358 people in United States. 22.2% are female, 77.8% are male, average age 44.4. Top regions: North Carolina, Florida, Pennsylvania. Top brand affinities: Max Verstappen, Dale Earnhardt, Kyle Busch, Ethical consumerism, Danica Patrick.

The average Alex Bowman fan in United States is 44.4 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Pennsylvania. Top brand affinities include Max Verstappen, Dale Earnhardt, Kyle Busch, with strongest over-indexing on Max Verstappen (27.29× the country average). Demographically, the Alex Bowman audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Alex Bowman fans

Demographic split for Alex Bowman audience in United States
MetricValue
Female22.2%
Male77.8%
Average age44.4
Estimated audience size570,358

Audience persona

The typical Alex Bowman fan in United States is more male, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.

Top regions in United States

Top regions ranked by reach for Alex Bowman in United States
RegionReachAffinity
North Carolina38,3492.23×
Florida34,5190.89×
Pennsylvania26,0141.35×
Illinois25,2401.33×
Texas24,4960.5×
Virginia24,4281.76×
California24,4080.39×
South Carolina23,3672.72×
New York20,3380.64×
Ohio19,4291.11×
Georgia17,1440.98×
Indiana16,4991.58×
Michigan16,1391.08×
Tennessee16,0021.4×
Arizona14,7261.26×
Wisconsin12,1411.41×
Kentucky10,4401.46×
Alabama10,3921.3×
Iowa9,1501.95×
Missouri8,5810.93×
New Jersey8,1210.56×
Maryland6,8290.7×
Minnesota6,5890.81×
Oklahoma6,1360.97×
West Virginia5,6942.14×
Washington5,5990.49×
Massachusetts5,3580.48×
Connecticut4,8830.85×
Kansas4,6931.04×
Colorado4,2120.47×
Mississippi4,0260.86×
Louisiana3,9170.53×
Nevada3,6400.66×
Arkansas3,4740.74×
Oregon3,2810.5×
Maine2,9031.42×
Utah2,8550.56×
Nebraska2,7480.96×
Idaho2,6160.91×
New Hampshire2,3011.02×
Delaware1,9991.27×
South Dakota1,4851.13×
New Mexico1,3120.46×
Rhode Island1,1490.63×
Vermont1,1191.12×
North Dakota1,1160.95×
Montana1,1020.7×
Alaska6520.53×
Washington, District of Columbia6170.36×
Wyoming5730.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alex Bowman audience
BrandAffinityCategory
Max Verstappen27.29×Sports
Dale Earnhardt32.13×Sports
Kyle Busch47.49×Sports
Ethical consumerism20.81×Shopping
Danica Patrick29.79×Sports
Indianapolis Motor Speedway19.43×Sports
Bachelor of Business Administration48.53×Business & Career
Daytona International Speedway14.84×Sports
Texas Motor Speedway36.09×Sports
AutoZone3.81×Cars & Mobility
Lewis Hamilton11.75×Sports
Joe Gibbs Racing30.28×Sports
Indianapolis 50018.98×Sports
Richard Petty23.93×Sports
NASCAR5.32×Sports
Daytona 50020.58×Sports
Michael Schumacher22.5×Sports
Buffalo Bills4.67×Sports
FedEx4.1×Business & Career
MSN3.01×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alex Bowman audience
TraitClusterScore
PatriotismCONSERVATISM2
Convenience OrientationPREMIUM1.88
Family OrientationCONSERVATISM1.68
DIY MentalityTHRILL1.5
Luxury OrientationPREMIUM1.42
Need for SecurityCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Alex Bowman
CountryShare
United States92.0%
Canada3.4%
United Kingdom0.9%

See Alex Bowman audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Alex Bowman have in United States?

Alex Bowman has an estimated audience of 570,358 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Alex Bowman fans?

22.2% of Alex Bowman fans are female, 77.8% are male, with an average age of 44.4 years.

Which brands do Alex Bowman fans like most?

Alex Bowman fans show strongest brand affinity for Max Verstappen (27.29×), Dale Earnhardt (32.13×), and Kyle Busch (47.49×) over the country average.

Where do Alex Bowman fans live in United States?

Alex Bowman fans in United States are most concentrated in North Carolina (reach 38,349), Florida (reach 34,519), and Pennsylvania (reach 26,014). These three regions account for the largest share of the active audience.

What other brands do Alex Bowman fans also like?

Beyond Alex Bowman itself, the audience over-indexes on Dale Earnhardt (32.13×), Kyle Busch (47.49×), Ethical consumerism (20.81×), and Danica Patrick (29.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alex Bowman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.