Ethical consumerism Audience in United States

Ethical consumerism logo

Ethical consumerism has an estimated audience of 7,616,423 people in United States. 60.2% are female, 39.8% are male, average age 34.5. Top regions: California, New York, Texas. Top brand affinities: Used Cars, Pizza Hut, Coat (clothing), Fashion show, Levi Strauss & Co..

The average Ethical consumerism fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Used Cars, Pizza Hut, Coat (clothing), with strongest over-indexing on Used Cars (13.62× the country average). Demographically, the Ethical consumerism audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Ethical consumerism fans

Demographic split for Ethical consumerism audience in United States
MetricValue
Female60.2%
Male39.8%
Average age34.5
Estimated audience size7,616,423

Audience persona

The typical Ethical consumerism fan in United States is more female, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Used Cars.

Top regions in United States

Top regions ranked by reach for Ethical consumerism in United States
RegionReachAffinity
California519,6050.62×
New York274,6310.65×
Texas246,5240.38×
Florida218,7760.42×
Virginia144,1460.78×
Illinois134,5390.53×
Pennsylvania133,4340.52×
North Carolina112,8950.49×
Massachusetts107,6810.72×
Kentucky102,0791.07×
Ohio101,8960.43×
Washington99,1090.65×
Michigan90,9430.46×
Georgia80,4850.34×
Arizona80,4130.52×
New Jersey79,4860.41×
Colorado74,8730.62×
Maryland73,3050.56×
Indiana72,0890.52×
Missouri69,8150.57×
Oregon61,6260.71×
Mississippi59,6930.95×
Wisconsin59,1460.52×
Tennessee58,8320.39×
Iowa57,6160.92×
Connecticut56,2410.74×
Minnesota55,9530.51×
South Carolina54,5170.48×
Alabama53,8950.51×
Idaho53,0911.39×
Louisiana53,0740.54×
Arkansas53,0300.85×
Oklahoma51,8610.61×
West Virginia49,2791.39×
Alaska49,1773.02×
New Mexico46,1451.21×
Kansas45,5170.76×
Hawaii43,4711.33×
Montana42,8692.03×
South Dakota42,3142.4×
Utah41,9130.61×
North Dakota41,1992.63×
New Hampshire40,6041.35×
Wyoming39,8643.53×
Nebraska39,7601.04×
Nevada39,4250.54×
Rhode Island39,2081.62×
Maine39,1841.44×
Vermont38,5632.88×
Delaware35,1121.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ethical consumerism audience
BrandAffinityCategory
Used Cars13.62×Cars & Mobility
Pizza Hut5.32×Food & Beverages
Coat (clothing)7.32×Fashion & Accessoires
Fashion show5.9×Fashion & Accessoires
Levi Strauss & Co.7.78×Fashion & Accessoires
Pet store4.25×Pets & Animals
Kitchenware4.23×Home & Garden
Smartphones2.38×Technology & Electronics
Cardigan (sweater)8.67×Fashion & Accessoires
Baby bottle8.45×Kids & Family
Cristiano Ronaldo6.5×Sports
Fatherhood2.52×Kids & Family
Kitchen2.22×Home & Garden
Bollywood movies4.54×Movies & TV
Online shopping1.54×Shopping
Fashion design2.47×Business & Career
Beauty1.53×Beauty & Wellness
Jewelry1.85×Fashion & Accessoires
Vehicles1.55×Cars & Mobility
Cosmetics1.77×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ethical consumerism audience
TraitClusterScore
SustainabilityBALANCE5.15
Design AffinityPREMIUM2.94
Luxury OrientationPREMIUM1.98
Family OrientationCONSERVATISM1.74
TravellingTHRILL1.62
Healthy LifestyleBALANCE1.57

Worldwide distribution

Worldwide audience distribution share by country for Ethical consumerism
CountryShare
United States15.6%
Japan9.2%
Germany9.0%

See Ethical consumerism audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Ethical consumerism have in United States?

Ethical consumerism has an estimated audience of 7,616,423 people in United States, concentrated in California and New York.

What is the gender split and age of Ethical consumerism fans?

60.2% of Ethical consumerism fans are female, 39.8% are male, with an average age of 34.5 years.

Which brands do Ethical consumerism fans like most?

Ethical consumerism fans show strongest brand affinity for Used Cars (13.62×), Pizza Hut (5.32×), and Coat (clothing) (7.32×) over the country average.

Where do Ethical consumerism fans live in United States?

Ethical consumerism fans in United States are most concentrated in California (reach 519,605), New York (reach 274,631), and Texas (reach 246,524). These three regions account for the largest share of the active audience.

What other brands do Ethical consumerism fans also like?

Beyond Ethical consumerism itself, the audience over-indexes on Pizza Hut (5.32×), Coat (clothing) (7.32×), Fashion show (5.9×), and Levi Strauss & Co. (7.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ethical consumerism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.