Rascasse Audience Intelligence

Ethical consumerism Audience in United States

A data profile of the people who buy, follow and care about Ethical consumerism in United States — modelled from more than twelve digital signal sources. Ethical consumerism has an estimated audience of 7,616,423 people in United States.

#2846among Topic in United States#127in Shopping

The average Ethical consumerism fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Used Cars, Pizza Hut, Coat (clothing), with strongest over-indexing on Used Cars (13.62× the country average).

Demographically, the Ethical consumerism audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ethical consumerism fan in United States is more female, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Used Cars.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ethical consumerism profile in United States.

Audience size
7.6M
in United States
Gender
60.2%♀
39.8% male
Age
34.5
average years
Country rank
#4665
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ethical consumerism fans

60.2% are female, 39.8% are male, average age 34.5.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Ethical consumerism audience in United States
MetricValue
Female60.2%
Male39.8%
Average age34.5
Estimated audience size7,616,423
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Ethical consumerism audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3917%
40-4914%
50+14%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Ethical consumerism audience comes from United States.

Worldwide audience distribution share by country for Ethical consumerism
CountryShare
United States15.6%
Japan9.2%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ethical consumerism audience in United States is strongest.

Fig. 05

Top regions by affinity

Ethical consumerism fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.37×
02Vermont~20K1.37×
03North Dakota~20K1.20×
04Montana~20K1.16×
05South Dakota~20K1.16×
06Delaware~20K1.13×
07Rhode Island~30K1.12×
08West Virginia~40K1.10×
09New Hampshire~30K1.08×
10Maine~30K1.08×
11Idaho~40K1.07×
12Oregon~90K1.06×
13Hawaii~30K1.06×
14New Mexico~40K1.05×
15Washington, District of Columbia~20K1.05×
16Nebraska~40K1.01×
17Kentucky~100K1.00×
18Mississippi~60K0.99×
19Arkansas~60K0.97×
20Iowa~60K0.97×
21Wisconsin~100K0.95×
22Connecticut~70K0.95×
23Kansas~60K0.95×
24Oklahoma~80K0.93×
25Utah~60K0.93×
26North Carolina~200K0.92×
27Indiana~100K0.92×
28Louisiana~90K0.92×
29Nevada~70K0.92×
30Alabama~100K0.90×
31Massachusetts~100K0.89×
32South Carolina~100K0.89×
33Minnesota~100K0.89×
34Washington~100K0.88×
35Missouri~100K0.88×
36Colorado~100K0.88×
37Maryland~100K0.87×
38Virginia~200K0.86×
39Tennessee~100K0.86×
40Arizona~100K0.84×
41New Jersey~200K0.83×
42Michigan~200K0.82×
43Ohio~200K0.81×
44Pennsylvania~200K0.80×
45Illinois~200K0.80×
46Georgia~200K0.80×
47New York~300K0.79×
48Florida~400K0.73×
49California~600K0.70×
50Texas~500K0.69×
Fig. 06

Affinity by region

Affinity by region — Ethical consumerism, United States
0.69×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ethical consumerism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ethical consumerism audience
#·InterestCategoryAffinity×
01Used CarsCars & Mobility13.62×
02Cardigan (sweater)Fashion & Accessoires8.67×
03Baby bottleKids & Family8.45×
04Levi Strauss & Co.Fashion & Accessoires7.78×
05Coat (clothing)Fashion & Accessoires7.32×
06Cristiano RonaldoSports6.50×
07Fashion showFashion & Accessoires5.90×
08Pizza HutFood & Beverages5.32×
09Bollywood moviesMovies & TV4.54×
10Pet storePets & Animals4.25×
11KitchenwareHome & Garden4.23×
12FatherhoodKids & Family2.52×
13Fashion designBusiness & Career2.47×
14SmartphonesTechnology & Electronics2.38×
15KitchenHome & Garden2.22×
16FIFA World CupSports2.07×
17JewelryFashion & Accessoires1.85×
18VehiclesCars & Mobility1.55×
19Online shoppingShopping1.54×
20BeautyBeauty & Wellness1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ethical consumerism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ethical consumerism audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.31×
Design AffinityPREMIUM2.23×
SustainabilityBALANCE1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ethical consumerism audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.55×
TraditionCONSERVATISM0.59×
Family OrientationCONSERVATISM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ethical consumerism have in United States?

Ethical consumerism has an estimated audience of 7,616,423 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ethical consumerism fans?

60.2% of Ethical consumerism fans are female, 39.8% are male, with an average age of 34.5 years.

03

Which brands do Ethical consumerism fans like most?

Ethical consumerism fans show strongest brand affinity for Used Cars (13.62×), Pizza Hut (5.32×), and Coat (clothing) (7.32×) over the country average.

04

Where do Ethical consumerism fans live in United States?

Ethical consumerism fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ethical consumerism fans also like?

Beyond Ethical consumerism itself, the audience over-indexes on Pizza Hut (5.32×), Coat (clothing) (7.32×), Fashion show (5.9×), and Levi Strauss & Co. (7.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Ethical consumerism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ethical consumerism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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