Coat (clothing) Audience in United States
Coat (clothing) has an estimated audience of 15,491,528 people in United States. 66.3% are female, 33.7% are male, average age 39.0. Top brand affinities: Governor of Michigan, Goop, Cherish (group), Wok, Fairy godmother.
Top brand affinities include Governor of Michigan, Goop, Cherish (group), with strongest over-indexing on Governor of Michigan (15.25× the country average). Demographically, the Coat (clothing) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Fashion & Accessoires · Type: Topic
Demographics of Coat (clothing) fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 39.0 |
| Estimated audience size | 15,491,528 |
Audience persona
The typical Coat (clothing) fan in United States is more female, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Governor of Michigan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 15.25× | Politics & Society |
| Goop | 10.67× | Internet & Social Media |
| Cherish (group) | 16.34× | Music & Radio |
| Wok | 9.14× | Food & Beverages |
| Fairy godmother | 10.33× | Literature |
| Google Home | 8.38× | Technology & Electronics |
| headspace | 11.95× | Health |
| Grinch | 5.06× | Movies & TV |
| Vocal harmony | 5.68× | Music & Radio |
| Hibachi | 9.05× | Food & Beverages |
| Grace Slick | 9.14× | Music & Radio |
| Hipster | 9.55× | Politics & Society |
| Hardik Pandya | 14.12× | Sports |
| No Escape (1994 film) | 10.42× | Movies & TV |
| Home equity | 1.82× | Home & Garden |
| TV Fanatic | 9.57× | Movies & TV |
| Elsword | 14× | Games |
| Kikar HaShabbat | 13.69× | News |
| El Paso County, Colorado | 10.71× | Travel & Leisure |
| Guitarist (magazine) | 9.26× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.44 |
| Risk Appetite | THRILL | 1.94 |
| Sustainability | BALANCE | 1.46 |
| Creativity | OPEN | 1.42 |
| Price Sensitivity | PREMIUM | 1.42 |
| Design Affinity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 10.7% |
| United States | 10.3% |
| China | 7.2% |
See Coat (clothing) audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Coat (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.