Coat (clothing) Audience in United States
Coat (clothing) has an estimated audience of 15,491,528 people in United States. 66.3% are female, 33.7% are male, average age 39.0. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Beetlejuice.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (13.03× the country average). Demographically, the Coat (clothing) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Fashion & Accessoires · Type: Topic
Demographics of Coat (clothing) fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 39.0 |
| Estimated audience size | 15,491,528 |
Audience persona
The typical Coat (clothing) fan in United States is more female, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 13.03× | Business & Career |
| Google Maps | 10.81× | Internet & Social Media |
| CarGurus | 12.8× | Cars & Mobility |
| Indeed.com | 8.68× | Business & Career |
| Beetlejuice | 9.42× | Movies & TV |
| Kendra Scott | 20.27× | Fashion & Accessoires |
| Google News | 11.32× | News |
| DeviantArt | 12.63× | Internet & Social Media |
| Diane Keaton | 10.86× | Movies & TV |
| Circle K | 12.25× | Shopping |
| AccuWeather | 10.24× | Home & Garden |
| Bruce Willis | 11.15× | Movies & TV |
| Enterprise Rent-A-Car | 9.22× | Cars & Mobility |
| ICloud | 14.07× | Technology & Electronics |
| Aaron Rodgers | 9.47× | Sports |
| Khan Academy | 11.93× | Business & Career |
| Horoscope | 13.08× | Health |
| Billy Bob Thornton | 11.12× | Movies & TV |
| Ethical consumerism | 14.33× | Shopping |
| Jessica Simpson | 18.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.44 |
| Risk Appetite | THRILL | 1.94 |
| Sustainability | BALANCE | 1.46 |
| Creativity | OPEN | 1.42 |
| Price Sensitivity | PREMIUM | 1.42 |
| Design Affinity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 10.7% |
| United States | 10.3% |
| China | 7.2% |
See Coat (clothing) audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Coat (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.