A data profile of the people who buy, follow and care about Coat (clothing) in France — modelled from more than twelve digital signal sources. Coat (clothing) has an estimated audience of 2,492,753 people in France.
Coat (clothing) has an estimated audience of 2,492,753 people in France. 70.7% are female, 29.3% are male, average age 40.5. Top brand affinities: Formal wear, Deal of the day, Outerwear, Cashback reward program, Pandora.
Top brand affinities include Formal wear, Deal of the day, Outerwear, with strongest over-indexing on Formal wear (14.7× the country average).
Demographically, the Coat (clothing) audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
The typical Coat (clothing) fan in France is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Formal wear.
The key figures that characterise the Coat (clothing) profile in France.
70.7% are female, 29.3% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 40.5 |
| Estimated audience size | 2,492,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Coat (clothing) audience comes from France.
| Country | Share |
|---|---|
| Japan | 10.7% |
| United States | 10.3% |
| China | 7.2% |
The strongest cross-interests of the Coat (clothing) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Strapless dress | Fashion & Accessoires | 23.00× | ||
| 02 | Formal wear | Fashion & Accessoires | 14.70× | ||
| 03 | Cashback reward program | Shopping | 12.60× | ||
| 04 | Outerwear | Fashion & Accessoires | 8.39× | ||
| 05 | Pandora | Fashion & Accessoires | 7.09× | ||
| 06 | Deal of the day | Shopping | 5.46× | ||
| 07 | Cyber Monday | Shopping | 4.22× | ||
| 08 | Zara | Shopping | 3.33× | ||
| 09 | Ugg boots | Fashion & Accessoires | 3.27× | ||
| 10 | Kindergarten | Kids & Family | 3.25× | ||
| 11 | Comptoir des Cotonniers | Fashion & Accessoires | 3.11× | ||
| 12 | Modern architecture | Arts & Culture | 3.00× | ||
| 13 | Groupon | Internet & Social Media | 2.48× | ||
| 14 | Children's clothing | Fashion & Accessoires | 2.36× | ||
| 15 | Kitchen | Home & Garden | 2.21× | ||
| 16 | H&M | Shopping | 1.87× | ||
| 17 | Personal finance | Business & Career | 1.80× | ||
| 18 | Shopping malls | Shopping | 1.71× | ||
| 19 | Monoprix | Shopping | 1.65× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Price Sensitivity | PREMIUM | 2.01× | |
| Quality Awareness | PREMIUM | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Risk Appetite | THRILL | 0.87× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Coat (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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