A data profile of the people who buy, follow and care about Coat (clothing) in Brazil — modelled from more than twelve digital signal sources. Coat (clothing) has an estimated audience of 4,378,086 people in Brazil.
Coat (clothing) has an estimated audience of 4,378,086 people in Brazil. 81.7% are female, 18.3% are male, average age 42.8. Top brand affinities: Outerwear, Instagram, Shopping malls, Dafiti, Air travel.
Top brand affinities include Outerwear, Instagram, Shopping malls, with strongest over-indexing on Outerwear (14.75× the country average).
Demographically, the Coat (clothing) audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Creativity, Design Affinity.
The typical Coat (clothing) fan in Brazil is more female, around 42.8 years old, with strong Creativity tendencies and a notable affinity for Outerwear.
The key figures that characterise the Coat (clothing) profile in Brazil.
81.7% are female, 18.3% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 81.7% |
| Male | 18.3% |
| Average age | 42.8 |
| Estimated audience size | 4,378,086 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Coat (clothing) audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 10.7% |
| United States | 10.3% |
| China | 7.2% |
The strongest cross-interests of the Coat (clothing) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 14.75× | ||
| 02 | Dafiti | Fashion & Accessoires | 2.44× | ||
| 03 | mulheres | Movies & TV | 2.14× | ||
| 04 | Art jewelry | Fashion & Accessoires | 2.13× | ||
| 05 | Air travel | Travel & Leisure | 2.06× | ||
| 06 | Lojas Renner | Fashion & Accessoires | 2.03× | ||
| 07 | Skirt | Fashion & Accessoires | 1.99× | ||
| 08 | Knitting | Home & Garden | 1.83× | ||
| 09 | Handbags | Fashion & Accessoires | 1.71× | ||
| 10 | Shopping malls | Shopping | 1.65× | ||
| 11 | Beauty salons | Beauty & Wellness | 1.64× | ||
| 12 | Drop shipping | Shopping | 1.63× | ||
| 13 | Boutiques | Fashion & Accessoires | 1.62× | ||
| 14 | Hip hop music | Music & Radio | 1.61× | ||
| 15 | Jazz music | Music & Radio | 1.60× | ||
| 16 | Fragrances | Beauty & Wellness | 1.59× | ||
| 17 | Rock music | Music & Radio | 1.57× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Pop music | Music & Radio | 1.53× | ||
| 20 | Home Appliances | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.77× | |
| Design Affinity | PREMIUM | 1.67× | |
| Sustainability | BALANCE | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Spirituality | BALANCE | 0.70× | |
| Tradition | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Coat (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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