A data profile of the people who buy, follow and care about Coat (clothing) in United Kingdom — modelled from more than twelve digital signal sources. Coat (clothing) has an estimated audience of 6,434,882 people in United Kingdom.
The average Coat (clothing) fan in United Kingdom is 43.5 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, North West, South West.
Top brand affinities include TK Maxx, Outerwear, H&M, with strongest over-indexing on TK Maxx (2.7× the country average).
Demographically, the Coat (clothing) audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Coat (clothing) fan in United Kingdom is more female, around 43.5 years old, with strong Price Sensitivity tendencies and a notable affinity for TK Maxx.
The key figures that characterise the Coat (clothing) profile in United Kingdom.
70.6% are female, 29.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 43.5 |
| Estimated audience size | 6,434,882 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Coat (clothing) audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 10.7% |
| United States | 10.3% |
| China | 7.2% |
Where the Coat (clothing) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~600K | 1.10× | |
| 02 | North East | ~300K | 1.04× | |
| 03 | East Midlands | ~500K | 1.01× | |
| 04 | South East | ~900K | 0.99× | |
| 05 | East of England | ~600K | 0.98× | |
| 06 | Yorkshire and the Humber | ~500K | 0.97× | |
| 07 | West Midlands | ~300K | 0.97× | |
| 08 | North West | ~600K | 0.94× |
The strongest cross-interests of the Coat (clothing) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 4.32× | ||
| 02 | Pandora | Fashion & Accessoires | 3.13× | ||
| 03 | TK Maxx | Shopping | 2.70× | ||
| 04 | Mother's Day | Kids & Family | 2.31× | ||
| 05 | Children's clothing | Fashion & Accessoires | 2.29× | ||
| 06 | Charlotte Tilbury | Beauty & Wellness | 2.22× | ||
| 07 | Cyber Monday | Shopping | 2.13× | ||
| 08 | H&M | Shopping | 1.98× | ||
| 09 | Discount stores | Shopping | 1.95× | ||
| 10 | Skirt | Fashion & Accessoires | 1.90× | ||
| 11 | Handbags | Fashion & Accessoires | 1.79× | ||
| 12 | Men's clothing | Fashion & Accessoires | 1.76× | ||
| 13 | Shopping malls | Shopping | 1.73× | ||
| 14 | Volunteering | Politics & Society | 1.70× | ||
| 15 | IKEA | Home & Garden | 1.66× | ||
| 16 | Hobby | Home & Garden | 1.59× | ||
| 17 | Skin care | Beauty & Wellness | 1.59× | ||
| 18 | Primark | Shopping | 1.56× | ||
| 19 | Fragrances | Beauty & Wellness | 1.51× | ||
| 20 | Kitchen | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.55× | |
| Indulgence | JOY | 1.48× | |
| Sustainability | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.78× | |
| Pet Ownership | JOY | 0.83× | |
| Spirituality | BALANCE | 0.90× |
Coat (clothing) has an estimated audience of 6,434,882 people in United Kingdom, concentrated in South East and North West.
70.6% of Coat (clothing) fans are female, 29.4% are male, with an average age of 43.5 years.
Coat (clothing) fans show strongest brand affinity for TK Maxx (2.7×), Outerwear (4.32×), and H&M (1.98×) over the country average.
Coat (clothing) fans in United Kingdom are most concentrated in South East (reach ~900K), North West (reach ~600K), and South West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Coat (clothing) itself, the audience over-indexes on Outerwear (4.32×), H&M (1.98×), Kitchen (1.5×), and Children's clothing (2.29×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Coat (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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