A data profile of the people who buy, follow and care about Outerwear in United Kingdom — modelled from more than twelve digital signal sources. Outerwear has an estimated audience of 3,903,792 people in United Kingdom.
The average Outerwear fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Uniqlo, Sleeve, New Look, with strongest over-indexing on Uniqlo (5.3× the country average).
Demographically, the Outerwear audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Outerwear fan in United Kingdom is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Uniqlo.
The key figures that characterise the Outerwear profile in United Kingdom.
61.5% are female, 38.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 43.0 |
| Estimated audience size | 3,903,792 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Outerwear audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.0% |
| Japan | 12.2% |
| India | 8.2% |
Where the Outerwear audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.22× | |
| 02 | Scotland | ~400K | 1.14× | |
| 03 | East of England | ~400K | 1.06× | |
| 04 | Yorkshire and the Humber | ~300K | 1.04× | |
| 05 | North East | ~200K | 1.03× | |
| 06 | South East | ~500K | 1.01× | |
| 07 | England | ~3M | 1.00× | |
| 08 | Wales | ~200K | 0.99× | |
| 09 | South West | ~300K | 0.97× | |
| 10 | East Midlands | ~300K | 0.96× | |
| 11 | Northern Ireland | ~100K | 0.95× | |
| 12 | North West | ~400K | 0.86× |
The strongest cross-interests of the Outerwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cardigan (sweater) | Fashion & Accessoires | 6.30× | ||
| 02 | Mango | Shopping | 5.47× | ||
| 03 | Uniqlo | Shopping | 5.30× | ||
| 04 | Sleeve | Fashion & Accessoires | 4.66× | ||
| 05 | Shorts | Fashion & Accessoires | 4.58× | ||
| 06 | Coat (clothing) | Fashion & Accessoires | 4.32× | ||
| 07 | New Look | Fashion & Accessoires | 3.63× | ||
| 08 | The White Company | Literature | 3.62× | ||
| 09 | Jacket | Fashion & Accessoires | 3.57× | ||
| 10 | Sweater | Fashion & Accessoires | 3.26× | ||
| 11 | Jeans | Fashion & Accessoires | 3.10× | ||
| 12 | Debenhams | Fashion & Accessoires | 3.00× | ||
| 13 | Shirt | Fashion & Accessoires | 2.99× | ||
| 14 | River Island | Fashion & Accessoires | 2.86× | ||
| 15 | TK Maxx | Shopping | 2.62× | ||
| 16 | Primark | Shopping | 2.59× | ||
| 17 | Harrods | Shopping | 2.34× | ||
| 18 | H&M | Shopping | 2.18× | ||
| 19 | Very (online retailer) | Website / Newspaper / Magazine | 1.94× | ||
| 20 | Dresses | Fashion & Accessoires | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.56× | |
| Creativity | OPEN | 1.52× | |
| Early Adopter Mentality | POWER | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Community Orientation | OPEN | 0.81× |
Outerwear has an estimated audience of 3,903,792 people in United Kingdom, concentrated in England and South East.
61.5% of Outerwear fans are female, 38.5% are male, with an average age of 43.0 years.
Outerwear fans show strongest brand affinity for Uniqlo (5.3×), Sleeve (4.66×), and New Look (3.63×) over the country average.
Outerwear fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Outerwear itself, the audience over-indexes on Sleeve (4.66×), New Look (3.63×), Shorts (4.58×), and Coat (clothing) (4.32×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Outerwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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