Rascasse Audience Intelligence

Outerwear Audience in Germany

A data profile of the people who buy, follow and care about Outerwear in Germany — modelled from more than twelve digital signal sources. Outerwear has an estimated audience of 2,771,805 people in Germany.

#1416among Topic in Germany#131in Fashion & Accessoires

The average Outerwear fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cairo Festival City, Coat (clothing), Jacket, with strongest over-indexing on Cairo Festival City (34.95× the country average).

Demographically, the Outerwear audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Outerwear fan in Germany is more female, around 41.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cairo Festival City.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outerwear profile in Germany.

Audience size
2.8M
in Germany
Gender
62.2%♀
37.8% male
Age
41.8
average years
Country rank
#2344
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outerwear fans

62.2% are female, 37.8% are male, average age 41.8.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Outerwear audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age41.8
Estimated audience size2,771,805
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Outerwear audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Outerwear audience comes from Germany.

Worldwide audience distribution share by country for Outerwear
CountryShare
United States14.0%
Japan12.2%
India8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outerwear audience in Germany is strongest.

Fig. 05

Top regions by affinity

Outerwear fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.34×
02Berlin~200K1.29×
03Hamburg~70K1.17×
04Thüringen~80K1.09×
05Saarland~40K1.08×
06Bayern~500K1.03×
07Hessen~200K0.96×
08Baden-Württemberg~400K0.94×
09Mecklenburg-Vorpommern~50K0.94×
10Sachsen-Anhalt~70K0.93×
11Brandenburg~80K0.92×
12Rheinland-Pfalz~100K0.91×
13Nordrhein-Westfalen~500K0.89×
14Niedersachsen~200K0.89×
15Schleswig-Holstein~90K0.89×
16Sachsen~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Outerwear, Germany
0.86×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outerwear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outerwear audience
#·InterestCategoryAffinity×
01Cairo Festival CityTravel & Leisure34.95×
0227 DressesMovies & TV24.26×
03WindbreakerFashion & Accessoires20.08×
04Nordic walkingSports13.08×
05RainsFashion & Accessoires12.85×
06VaudeFashion & Accessoires11.14×
07Canada GooseFashion & Accessoires9.27×
08MammutFashion & Accessoires9.25×
09WaterproofingHome & Garden7.20×
10Coat (clothing)Fashion & Accessoires6.51×
11SleeveFashion & Accessoires5.71×
12JacketFashion & Accessoires5.31×
13PatagoniaFashion & Accessoires5.30×
14Western wearFashion & Accessoires5.26×
15BergfreundeSports4.49×
16Sportswear (fashion)Fashion & Accessoires4.22×
17SweaterFashion & Accessoires3.55×
18HermèsFashion & Accessoires2.21×
19SportsSports1.91×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outerwear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outerwear audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.75×
Luxury OrientationPREMIUM1.41×
Price SensitivityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outerwear audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
SpiritualityBALANCE0.83×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outerwear have in Germany?

Outerwear has an estimated audience of 2,771,805 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Outerwear fans?

62.2% of Outerwear fans are female, 37.8% are male, with an average age of 41.8 years.

03

Which brands do Outerwear fans like most?

Outerwear fans show strongest brand affinity for Cairo Festival City (34.95×), Coat (clothing) (6.51×), and Jacket (5.31×) over the country average.

04

Where do Outerwear fans live in Germany?

Outerwear fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Outerwear fans also like?

Beyond Outerwear itself, the audience over-indexes on Coat (clothing) (6.51×), Jacket (5.31×), 27 Dresses (24.26×), and Sports (1.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Outerwear audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Outerwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →