Outerwear Audience in Germany
Outerwear has an estimated audience of 2,771,805 people in Germany. 62.2% are female, 37.8% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cairo Festival City, Coat (clothing), Jacket, 27 Dresses, Sports.
The average Outerwear fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cairo Festival City, Coat (clothing), Jacket, with strongest over-indexing on Cairo Festival City (34.95× the country average). Demographically, the Outerwear audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Early Adopter Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Outerwear fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 41.8 |
| Estimated audience size | 2,771,805 |
Audience persona
The typical Outerwear fan in Germany is more female, around 41.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cairo Festival City.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 566,770 | 0.93× |
| Bayern | 497,516 | 1.12× |
| Baden-Württemberg | 378,940 | 1× |
| Hessen | 215,675 | 1.02× |
| Niedersachsen | 205,288 | 0.76× |
| Berlin | 199,278 | 1.61× |
| Rheinland-Pfalz | 115,700 | 0.83× |
| Sachsen | 95,881 | 0.71× |
| Hamburg | 93,153 | 1.49× |
| Schleswig-Holstein | 81,791 | 0.82× |
| Brandenburg | 74,724 | 0.87× |
| Sachsen-Anhalt | 53,748 | 0.75× |
| Thüringen | 49,413 | 0.7× |
| Mecklenburg-Vorpommern | 42,207 | 0.8× |
| Saarland | 38,601 | 1.13× |
| Bremen | 34,587 | 1.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cairo Festival City | 34.95× | Travel & Leisure |
| Coat (clothing) | 6.51× | Fashion & Accessoires |
| Jacket | 5.31× | Fashion & Accessoires |
| 27 Dresses | 24.26× | Movies & TV |
| Sports | 1.91× | Sports |
| Vaude | 11.14× | Fashion & Accessoires |
| Nordic walking | 13.08× | Sports |
| Canada Goose | 9.27× | Fashion & Accessoires |
| Arts and music | 1.74× | Arts & Culture |
| Sleeve | 5.71× | Fashion & Accessoires |
| Western wear | 5.26× | Fashion & Accessoires |
| Rains | 12.85× | Fashion & Accessoires |
| Windbreaker | 20.08× | Fashion & Accessoires |
| Patagonia | 5.3× | Fashion & Accessoires |
| Waterproofing | 7.2× | Home & Garden |
| Mammut | 9.25× | Fashion & Accessoires |
| Sportswear (fashion) | 4.22× | Fashion & Accessoires |
| Sweater | 3.55× | Fashion & Accessoires |
| Hermès | 2.21× | Fashion & Accessoires |
| SportScheck | 5.73× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.8 |
| Creativity | OPEN | 1.48 |
| Design Affinity | PREMIUM | 1.46 |
| Sports Activity | POWER | 1.42 |
| Pet Ownership | JOY | 1.39 |
| Price Sensitivity | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| Japan | 12.2% |
| India | 8.2% |
See Outerwear audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Outerwear have in Germany?
Outerwear has an estimated audience of 2,771,805 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Outerwear fans?
62.2% of Outerwear fans are female, 37.8% are male, with an average age of 41.8 years.
Which brands do Outerwear fans like most?
Outerwear fans show strongest brand affinity for Cairo Festival City (34.95×), Coat (clothing) (6.51×), and Jacket (5.31×) over the country average.
Where do Outerwear fans live in Germany?
Outerwear fans in Germany are most concentrated in Nordrhein-Westfalen (reach 566,770), Bayern (reach 497,516), and Baden-Württemberg (reach 378,940). These three regions account for the largest share of the active audience.
What other brands do Outerwear fans also like?
Beyond Outerwear itself, the audience over-indexes on Coat (clothing) (6.51×), Jacket (5.31×), 27 Dresses (24.26×), and Sports (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Outerwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.