Canada Goose Audience in Germany
Canada Goose has an estimated audience of 1,123,543 people in Germany. 56.2% are female, 43.8% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Outerwear, Patagonia, Breuninger, Ariana Grande, Nordic walking.
The average Canada Goose fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Outerwear, Patagonia, Breuninger, with strongest over-indexing on Outerwear (10.65× the country average). Demographically, the Canada Goose audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Canada Goose fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 34.2 |
| Estimated audience size | 1,123,543 |
Audience persona
The typical Canada Goose fan in Germany is more female, around 34.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Outerwear.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 290,320 | 1× |
| Bayern | 274,591 | 1.29× |
| Baden-Württemberg | 192,116 | 1.06× |
| Hessen | 163,171 | 1.61× |
| Niedersachsen | 133,215 | 1.03× |
| Berlin | 100,964 | 1.7× |
| Rheinland-Pfalz | 64,385 | 0.97× |
| Hamburg | 63,478 | 2.12× |
| Schleswig-Holstein | 60,532 | 1.27× |
| Brandenburg | 28,956 | 0.7× |
| Sachsen | 17,830 | 0.27× |
| Sachsen-Anhalt | 14,036 | 0.41× |
| Thüringen | 12,881 | 0.38× |
| Mecklenburg-Vorpommern | 12,673 | 0.5× |
| Bremen | 11,446 | 1.01× |
| Saarland | 11,101 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Outerwear | 10.65× | Fashion & Accessoires |
| Patagonia | 8.25× | Fashion & Accessoires |
| Breuninger | 3.83× | Fashion & Accessoires |
| Ariana Grande | 6.25× | Music & Radio |
| Nordic walking | 13.13× | Sports |
| The North Face | 5.22× | Fashion & Accessoires |
| SportScheck | 7.01× | Shopping |
| Xabi Alonso | 5.98× | Sports |
| Hermès | 2.56× | Fashion & Accessoires |
| ANSON´S | 13.2× | Fashion & Accessoires |
| FIFA World Cup | 1.92× | Sports |
| Luxury yacht | 4.34× | Travel & Leisure |
| Drop shipping | 2.74× | Shopping |
| Nike | 2.66× | Fashion & Accessoires |
| Lacoste | 4.72× | Fashion & Accessoires |
| Uniqlo | 3.23× | Shopping |
| The Timberland Company | 6.5× | Fashion & Accessoires |
| UEFA Champions League | 1.79× | Sports |
| New Balance | 3.3× | Fashion & Accessoires |
| Balmain | 7.67× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.13 |
| Early Adopter Mentality | POWER | 1.79 |
| Sustainability | BALANCE | 1.56 |
| Design Affinity | PREMIUM | 1.53 |
| Quality Awareness | PREMIUM | 1.51 |
| Indulgence | JOY | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| United Kingdom | 11.1% |
| Japan | 10.0% |
See Canada Goose audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does Canada Goose have in Germany?
Canada Goose has an estimated audience of 1,123,543 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Canada Goose fans?
56.2% of Canada Goose fans are female, 43.8% are male, with an average age of 34.2 years.
Which brands do Canada Goose fans like most?
Canada Goose fans show strongest brand affinity for Outerwear (10.65×), Patagonia (8.25×), and Breuninger (3.83×) over the country average.
Where do Canada Goose fans live in Germany?
Canada Goose fans in Germany are most concentrated in Nordrhein-Westfalen (reach 290,320), Bayern (reach 274,591), and Baden-Württemberg (reach 192,116). These three regions account for the largest share of the active audience.
What other brands do Canada Goose fans also like?
Beyond Canada Goose itself, the audience over-indexes on Patagonia (8.25×), Breuninger (3.83×), Ariana Grande (6.25×), and Nordic walking (13.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Canada Goose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.