The North Face Audience in Germany
The North Face has an estimated audience of 3,007,873 people in Germany. 50.4% are female, 49.6% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sports, Arc'teryx, OUTDOOR ADVENTURE, Patagonia, Hiking boot.
The average The North Face fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sports, Arc'teryx, OUTDOOR ADVENTURE, with strongest over-indexing on Sports (1.71× the country average). Demographically, the The North Face audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor
Demographics of The North Face fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 35.4 |
| Estimated audience size | 3,007,873 |
Audience persona
The typical The North Face fan in Germany is balanced, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 562,552 | 0.85× |
| Bayern | 488,296 | 1.01× |
| Baden-Württemberg | 395,184 | 0.96× |
| Niedersachsen | 250,948 | 0.86× |
| Hessen | 215,427 | 0.94× |
| Sachsen | 209,746 | 1.42× |
| Berlin | 177,243 | 1.32× |
| Brandenburg | 96,888 | 1.04× |
| Thüringen | 94,371 | 1.23× |
| Hamburg | 91,593 | 1.35× |
| Schleswig-Holstein | 91,085 | 0.84× |
| Sachsen-Anhalt | 85,211 | 1.09× |
| Rheinland-Pfalz | 72,720 | 0.48× |
| Mecklenburg-Vorpommern | 64,180 | 1.12× |
| Saarland | 27,966 | 0.76× |
| Bremen | 18,586 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.71× | Sports |
| Arc'teryx | 7.21× | Fashion & Accessoires |
| OUTDOOR ADVENTURE | 4.81× | Games |
| Patagonia | 4.44× | Fashion & Accessoires |
| Hiking boot | 3.89× | Fashion & Accessoires |
| Philadelphia (magazine) | 13.82× | News |
| Footwear | 1.71× | Fashion & Accessoires |
| Dagens Industri | 14.2× | Business & Career |
| Snowboard | 2.64× | Sports |
| Puma | 3.92× | Fashion & Accessoires |
| Sportswear (fashion) | 3.36× | Fashion & Accessoires |
| Bergfreunde | 3.97× | Sports |
| Drop shipping | 2× | Shopping |
| IHF World Men's Handball Championship | 2.24× | Sports |
| Winter sport | 2.03× | Sports |
| Outerwear | 3.48× | Fashion & Accessoires |
| Nike | 1.85× | Fashion & Accessoires |
| The Timberland Company | 4.77× | Fashion & Accessoires |
| Breuninger | 1.85× | Fashion & Accessoires |
| Sportswear (activewear) | 1.82× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.47 |
| Early Adopter Mentality | POWER | 1.36 |
| Luxury Orientation | PREMIUM | 1.25 |
| Sports Activity | POWER | 1.23 |
| Indulgence | JOY | 1.19 |
| Career Orientation | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 15.3% |
| China | 7.8% |
See The North Face audiences in other countries
More Outdoor audiences in Germany
- Revolution Race (3,343,153)
- Jack Wolfskin (1,944,192)
- The Timberland Company (1,455,625)
- Arc'teryx (1,324,605)
- Vaude (1,015,794)
Frequently asked questions
How many fans does The North Face have in Germany?
The North Face has an estimated audience of 3,007,873 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The North Face fans?
50.4% of The North Face fans are female, 49.6% are male, with an average age of 35.4 years.
Which brands do The North Face fans like most?
The North Face fans show strongest brand affinity for Sports (1.71×), Arc'teryx (7.21×), and OUTDOOR ADVENTURE (4.81×) over the country average.
Where do The North Face fans live in Germany?
The North Face fans in Germany are most concentrated in Nordrhein-Westfalen (reach 562,552), Bayern (reach 488,296), and Baden-Württemberg (reach 395,184). These three regions account for the largest share of the active audience.
What other brands do The North Face fans also like?
Beyond The North Face itself, the audience over-indexes on Arc'teryx (7.21×), OUTDOOR ADVENTURE (4.81×), Patagonia (4.44×), and Hiking boot (3.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The North Face. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.