Patagonia Audience in Germany
Patagonia has an estimated audience of 2,729,046 people in Germany. 50.0% are female, 50.0% are male, average age 35.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Igor Stravinsky, Percha, Stradivarius, Progressive rock.
The average Patagonia fan in Germany is 35.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Igor Stravinsky, Percha, with strongest over-indexing on Goes (1.51× the country average). Demographically, the Patagonia audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Patagonia fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 35.8 |
| Estimated audience size | 2,729,046 |
Audience persona
The typical Patagonia fan in Germany is balanced, around 35.8 years old, with strong Sustainability tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 688,003 | 1.57× |
| Nordrhein-Westfalen | 568,984 | 0.95× |
| Baden-Württemberg | 425,627 | 1.14× |
| Hessen | 261,512 | 1.26× |
| Niedersachsen | 227,959 | 0.86× |
| Berlin | 211,655 | 1.73× |
| Rheinland-Pfalz | 127,089 | 0.93× |
| Sachsen | 115,628 | 0.86× |
| Schleswig-Holstein | 97,147 | 0.99× |
| Hamburg | 93,090 | 1.51× |
| Brandenburg | 61,493 | 0.73× |
| Thüringen | 46,855 | 0.67× |
| Sachsen-Anhalt | 39,808 | 0.56× |
| Mecklenburg-Vorpommern | 36,914 | 0.71× |
| Saarland | 22,661 | 0.68× |
| Bremen | 19,639 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.51× | Travel & Leisure |
| Igor Stravinsky | 17.6× | Music & Radio |
| Percha | 12.04× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.81× | Music & Radio |
| CAC 40 | 1.61× | Business & Career |
| Erkrath | 7.9× | Travel & Leisure |
| Škoda Kodiaq | 1.95× | Cars & Mobility |
| Whist | 4.84× | Games |
| Israel | 1.65× | Travel & Leisure |
| KLIX (AM) | 2.08× | Music & Radio |
| Business English | 1.98× | Business & Career |
| Chalkidiki | 2.77× | Travel & Leisure |
| Staycation | 2.4× | Home & Garden |
| Graham Greene | 2.81× | Literature |
| Home Delivery | 1.71× | Food & Beverages |
| Stamp collecting | 3.19× | Home & Garden |
| Corfu (regional unit) | 1.87× | Travel & Leisure |
| Keeper (password manager) | 2.49× | Technology & Electronics |
| Hatten | 3.13× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.67 |
| Early Adopter Mentality | POWER | 1.64 |
| Sports Activity | POWER | 1.55 |
| Luxury Orientation | PREMIUM | 1.54 |
| Patriotism | CONSERVATISM | 1.49 |
| DIY Mentality | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| Japan | 8.8% |
| Germany | 6.1% |
See Patagonia audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,625,996)
- ASICS (3,124,805)
Frequently asked questions
How many fans does Patagonia have in Germany?
Patagonia has an estimated audience of 2,729,046 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Patagonia fans?
50.0% of Patagonia fans are female, 50.0% are male, with an average age of 35.8 years.
Which brands do Patagonia fans like most?
Patagonia fans show strongest brand affinity for Goes (1.51×), Igor Stravinsky (17.6×), and Percha (12.04×) over the country average.
Where do Patagonia fans live in Germany?
Patagonia fans in Germany are most concentrated in Bayern (reach 688,003), Nordrhein-Westfalen (reach 568,984), and Baden-Württemberg (reach 425,627). These three regions account for the largest share of the active audience.
What other brands do Patagonia fans also like?
Beyond Patagonia itself, the audience over-indexes on Igor Stravinsky (17.6×), Percha (12.04×), Stradivarius (1.97×), and Progressive rock (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Patagonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.