La Sportiva Audience in Germany
La Sportiva has an estimated audience of 374,890 people in Germany. 37.4% are female, 62.6% are male, average age 38.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Compass, Downhill, Red Bull Rampage, Surf kayaking, Cave diving.
The average La Sportiva fan in Germany is 38.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Compass, Downhill, Red Bull Rampage, with strongest over-indexing on Compass (63.92× the country average). Demographically, the La Sportiva audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of La Sportiva fans
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 38.4 |
| Estimated audience size | 374,890 |
Audience persona
The typical La Sportiva fan in Germany is more male, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Compass.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 168,525 | 2.8× |
| Baden-Württemberg | 84,320 | 1.65× |
| Nordrhein-Westfalen | 76,945 | 0.94× |
| Hessen | 37,238 | 1.3× |
| Niedersachsen | 23,634 | 0.65× |
| Berlin | 22,210 | 1.33× |
| Sachsen | 21,373 | 1.16× |
| Rheinland-Pfalz | 21,254 | 1.13× |
| Thüringen | 9,761 | 1.02× |
| Hamburg | 7,187 | 0.85× |
| Schleswig-Holstein | 6,919 | 0.51× |
| Brandenburg | 6,563 | 0.56× |
| Saarland | 3,818 | 0.83× |
| Sachsen-Anhalt | 3,206 | 0.33× |
| Mecklenburg-Vorpommern | 2,864 | 0.4× |
| Bremen | 1,722 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Compass | 63.92× | Home & Garden |
| Downhill | 92.25× | Movies & TV |
| Red Bull Rampage | 114.08× | Sports |
| Surf kayaking | 101.7× | Sports |
| Cave diving | 95.93× | Sports |
| Mountain rescue | 110.06× | Travel & Leisure |
| Whitewater kayaking | 89.24× | Sports |
| Big wall climbing | 67.98× | Sports |
| Ice Climber | 161.83× | Games |
| Rab | 58.85× | Fashion & Accessoires |
| Salewa | 34.44× | Fashion & Accessoires |
| FIS Cross-Country World Cup | 80.5× | Sports |
| Ski mountaineering | 11.92× | Sports |
| Canyoning | 52.35× | Sports |
| Motorhome stopover | 40.18× | Travel & Leisure |
| Climbing harness | 65.03× | Sports |
| Backcountry skiing | 9.72× | Sports |
| Mountain bike orienteering | 54.48× | Sports |
| Single track (mountain biking) | 18.89× | Sports |
| Rock-climbing equipment | 32.92× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.2 |
| Sports Activity | POWER | 1.86 |
| Early Adopter Mentality | POWER | 1.8 |
| Travelling | THRILL | 1.65 |
| Family Orientation | CONSERVATISM | 1.49 |
| Risk Appetite | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.8% |
| United States | 16.2% |
| Germany | 9.3% |
See La Sportiva audiences in other countries
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Frequently asked questions
How many fans does La Sportiva have in Germany?
La Sportiva has an estimated audience of 374,890 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of La Sportiva fans?
37.4% of La Sportiva fans are female, 62.6% are male, with an average age of 38.4 years.
Which brands do La Sportiva fans like most?
La Sportiva fans show strongest brand affinity for Compass (63.92×), Downhill (92.25×), and Red Bull Rampage (114.08×) over the country average.
Where do La Sportiva fans live in Germany?
La Sportiva fans in Germany are most concentrated in Bayern (reach 168,525), Baden-Württemberg (reach 84,320), and Nordrhein-Westfalen (reach 76,945). These three regions account for the largest share of the active audience.
What other brands do La Sportiva fans also like?
Beyond La Sportiva itself, the audience over-indexes on Downhill (92.25×), Red Bull Rampage (114.08×), Surf kayaking (101.7×), and Cave diving (95.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for La Sportiva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.