Rascasse Audience Intelligence

La Sportiva Target Market in Germany

A data profile of the people who buy, follow and care about La Sportiva in Germany — modelled from more than twelve digital signal sources. La Sportiva has an estimated audience of 390,050 people in Germany.

#1829among Brand in Germany#680in Fashion & Accessoires

The average La Sportiva fan in Germany is 38.4 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Compass, Downhill, Red Bull Rampage, with strongest over-indexing on Compass (63.92× the country average).

Demographically, the La Sportiva audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical La Sportiva fan in Germany is more male, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for Compass.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Sportiva profile in Germany.

Audience size
390K
in Germany
Gender
37.4%♀
62.6% male
Age
38.4
average years
Country rank
#14293
Brand in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of La Sportiva

37.4% are female, 62.6% are male, average age 38.4.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for La Sportiva audience in Germany
MetricValue
Female37.4%
Male62.6%
Average age38.4
Estimated audience size390,050
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the La Sportiva audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3922%
40-4924%
50+14%
Fig. 04

Worldwide distribution

9.5%

of the worldwide La Sportiva audience comes from Germany.

Worldwide audience distribution share by country for La Sportiva
CountryShare
Italy17.6%
United States16.2%
Germany9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Sportiva audience in Germany is strongest.

Fig. 05

Top regions by affinity

La Sportiva customers by region in Germany
#RegionReachAffinity×
01Bayern~200K2.68×
02Baden-Württemberg~80K1.64×
03Hessen~40K1.24×
04Berlin~20K1.24×
05Sachsen~20K1.19×
06Rheinland-Pfalz~20K1.10×
07Thüringen~10K1.04×
08Nordrhein-Westfalen~70K0.89×
09Saarland~4K0.88×
10Hamburg~7K0.84×
11Bremen~2K0.70×
12Niedersachsen~20K0.65×
13Brandenburg~7K0.64×
14Sachsen-Anhalt~6K0.58×
15Schleswig-Holstein~8K0.56×
16Mecklenburg-Vorpommern~4K0.54×
Fig. 06

Affinity by region

Affinity by region — La Sportiva, Germany
0.54×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Sportiva audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Sportiva audience
#·InterestCategoryAffinity×
01Ice ClimberGames161.83×
02Red Bull RampageSports114.08×
03Mountain rescueTravel & Leisure110.06×
04Surf kayakingSports101.70×
05Cave divingSports95.93×
06DownhillMovies & TV92.25×
07Whitewater kayakingSports89.24×
08FIS Cross-Country World CupSports80.50×
09Big wall climbingSports67.98×
10Climbing harnessSports65.03×
11CompassHome & Garden63.92×
12RabFashion & Accessoires58.85×
13Mountain bike orienteeringSports54.48×
14CanyoningSports52.35×
15Motorhome stopoverTravel & Leisure40.18×
16SalewaFashion & Accessoires34.44×
17Rock-climbing equipmentTopic32.92×
18Single track (mountain biking)Sports18.89×
19Ski mountaineeringSports11.92×
20Backcountry skiingSports9.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Sportiva audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La Sportiva audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.60×
Sports ActivityPOWER1.58×
TravellingTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La Sportiva audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
Social Media UsageJOY0.72×
Early Adopter MentalityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is La Sportiva's target market in Germany?

La Sportiva's target market in Germany covers an estimated 390,050 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of La Sportiva customers?

37.4% of the La Sportiva audience are female, 62.6% are male, with an average age of 38.4 years.

03

Which brands do La Sportiva fans like most?

La Sportiva fans show strongest brand affinity for Compass (63.92×), Downhill (92.25×), and Red Bull Rampage (114.08×) over the country average.

04

Where do La Sportiva fans live in Germany?

La Sportiva fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~80K), and Nordrhein-Westfalen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do La Sportiva fans also like?

Beyond La Sportiva itself, the audience over-indexes on Downhill (92.25×), Red Bull Rampage (114.08×), Surf kayaking (101.7×), and Cave diving (95.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See La Sportiva audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for La Sportiva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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