Rock-climbing equipment Audience in Germany
Rock-climbing equipment has an estimated audience of 311,417 people in Germany. 43.2% are female, 56.8% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gumbal, Goes, Dog breed, Progressive rock, Home construction.
The average Rock-climbing equipment fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gumbal, Goes, Dog breed, with strongest over-indexing on Gumbal (16.64× the country average). Demographically, the Rock-climbing equipment audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Type: Topic
Demographics of Rock-climbing equipment fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 39.8 |
| Estimated audience size | 311,417 |
Audience persona
The typical Rock-climbing equipment fan in Germany is more male, around 39.8 years old, with strong Sports Activity tendencies and a notable affinity for Gumbal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,531 | 0.87× |
| Bayern | 53,617 | 1.07× |
| Baden-Württemberg | 40,282 | 0.95× |
| Hessen | 25,530 | 1.08× |
| Niedersachsen | 23,684 | 0.78× |
| Rheinland-Pfalz | 15,619 | 1× |
| Sachsen | 11,567 | 0.76× |
| Berlin | 10,330 | 0.74× |
| Schleswig-Holstein | 7,990 | 0.71× |
| Thüringen | 7,458 | 0.94× |
| Brandenburg | 7,355 | 0.76× |
| Mecklenburg-Vorpommern | 7,226 | 1.22× |
| Sachsen-Anhalt | 6,735 | 0.83× |
| Hamburg | 6,483 | 0.92× |
| Saarland | 6,148 | 1.61× |
| Bremen | 5,943 | 2.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gumbal | 16.64× | Cars & Mobility |
| Goes | 2.55× | Travel & Leisure |
| Dog breed | 2.28× | Pets & Animals |
| Progressive rock | 2.78× | Music & Radio |
| Home construction | 1.66× | Home & Garden |
| Commercial mortgage | 3.01× | Business & Career |
| Natural rubber | 2.78× | Cars & Mobility |
| Collectable | 1.87× | Kids & Family |
| Caprivi Strip | 9.73× | |
| Nationality | 2.77× | Politics & Society |
| Hennef (Sieg) | 6.82× | Travel & Leisure |
| Graham Greene | 3.83× | Literature |
| 3D printing | 1.79× | Technology & Electronics |
| Hypertext | 2.39× | Technology & Electronics |
| Whist | 4.42× | Games |
| Cachorro | 2.83× | Pets & Animals |
| Elixia | 9.82× | Sports |
| Burgos | 5.54× | Travel & Leisure |
| myDealZ | 1.98× | Shopping |
| Public speaking | 3.89× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.28 |
| Sustainability | BALANCE | 1.94 |
| Design Affinity | PREMIUM | 1.8 |
| Risk Appetite | THRILL | 1.7 |
| Travelling | THRILL | 1.65 |
| Individualism | JOY | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.9% |
| Japan | 7.5% |
| United Kingdom | 7.3% |
See Rock-climbing equipment audiences in other countries
- Rock-climbing equipment — United States
- Rock-climbing equipment — United Kingdom
- Rock-climbing equipment — France
- Rock-climbing equipment — Italy
- Rock-climbing equipment — Spain
- Rock-climbing equipment — Brazil
- Rock-climbing equipment — Japan
- Rock-climbing equipment — South Korea
- Rock-climbing equipment — India
More audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rock-climbing equipment have in Germany?
Rock-climbing equipment has an estimated audience of 311,417 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rock-climbing equipment fans?
43.2% of Rock-climbing equipment fans are female, 56.8% are male, with an average age of 39.8 years.
Which brands do Rock-climbing equipment fans like most?
Rock-climbing equipment fans show strongest brand affinity for Gumbal (16.64×), Goes (2.55×), and Dog breed (2.28×) over the country average.
Where do Rock-climbing equipment fans live in Germany?
Rock-climbing equipment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,531), Bayern (reach 53,617), and Baden-Württemberg (reach 40,282). These three regions account for the largest share of the active audience.
What other brands do Rock-climbing equipment fans also like?
Beyond Rock-climbing equipment itself, the audience over-indexes on Goes (2.55×), Dog breed (2.28×), Progressive rock (2.78×), and Home construction (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rock-climbing equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.