Rock-climbing equipment Audience in Germany
Rock-climbing equipment has an estimated audience of 311,417 people in Germany. 43.2% are female, 56.8% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Himalayas, ORTOVOX, La Sportiva, Indoor climbing, Mountain biking.
The average Rock-climbing equipment fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Himalayas, ORTOVOX, La Sportiva, with strongest over-indexing on Himalayas (44.03× the country average). Demographically, the Rock-climbing equipment audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Type: Topic
Demographics of Rock-climbing equipment fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 39.8 |
| Estimated audience size | 311,417 |
Audience persona
The typical Rock-climbing equipment fan in Germany is more male, around 39.8 years old, with strong Sports Activity tendencies and a notable affinity for Himalayas.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,531 | 0.87× |
| Bayern | 53,617 | 1.07× |
| Baden-Württemberg | 40,282 | 0.95× |
| Hessen | 25,530 | 1.08× |
| Niedersachsen | 23,684 | 0.78× |
| Rheinland-Pfalz | 15,619 | 1× |
| Sachsen | 11,567 | 0.76× |
| Berlin | 10,330 | 0.74× |
| Schleswig-Holstein | 7,990 | 0.71× |
| Thüringen | 7,458 | 0.94× |
| Brandenburg | 7,355 | 0.76× |
| Mecklenburg-Vorpommern | 7,226 | 1.22× |
| Sachsen-Anhalt | 6,735 | 0.83× |
| Hamburg | 6,483 | 0.92× |
| Saarland | 6,148 | 1.61× |
| Bremen | 5,943 | 2.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Himalayas | 44.03× | Travel & Leisure |
| ORTOVOX | 54.76× | Fashion & Accessoires |
| La Sportiva | 33.28× | Fashion & Accessoires |
| Indoor climbing | 18.81× | Sports |
| Mountain biking | 6.12× | Sports |
| Arc'teryx | 11.68× | Fashion & Accessoires |
| Garmin | 8.58× | Technology & Electronics |
| Adventure park | 10.64× | Kids & Family |
| Abseiling | 43.61× | Sports |
| FIS Alpine Ski World Cup | 9.73× | Sports |
| Tom Selleck | 13.27× | Movies & TV |
| Alpine skiing | 4.34× | Sports |
| Ski mountaineering | 6.54× | Sports |
| Hiking boot | 6.28× | Fashion & Accessoires |
| Airbnb | 2.91× | Travel & Leisure |
| Climbing shoe | 21× | Sports |
| Bicycle helmet | 9.18× | Cars & Mobility |
| Backpacking (travel) | 4.95× | Travel & Leisure |
| Ryanair | 2.78× | Travel & Leisure |
| Offshore construction | 33.73× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.28 |
| Sustainability | BALANCE | 1.94 |
| Design Affinity | PREMIUM | 1.8 |
| Risk Appetite | THRILL | 1.7 |
| Travelling | THRILL | 1.65 |
| Individualism | JOY | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.9% |
| Japan | 7.5% |
| United Kingdom | 7.3% |
See Rock-climbing equipment audiences in other countries
- Rock-climbing equipment — United States
- Rock-climbing equipment — United Kingdom
- Rock-climbing equipment — France
- Rock-climbing equipment — Italy
- Rock-climbing equipment — Spain
- Rock-climbing equipment — Brazil
- Rock-climbing equipment — Japan
- Rock-climbing equipment — South Korea
- Rock-climbing equipment — India
More audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rock-climbing equipment have in Germany?
Rock-climbing equipment has an estimated audience of 311,417 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rock-climbing equipment fans?
43.2% of Rock-climbing equipment fans are female, 56.8% are male, with an average age of 39.8 years.
Which brands do Rock-climbing equipment fans like most?
Rock-climbing equipment fans show strongest brand affinity for Himalayas (44.03×), ORTOVOX (54.76×), and La Sportiva (33.28×) over the country average.
Where do Rock-climbing equipment fans live in Germany?
Rock-climbing equipment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,531), Bayern (reach 53,617), and Baden-Württemberg (reach 40,282). These three regions account for the largest share of the active audience.
What other brands do Rock-climbing equipment fans also like?
Beyond Rock-climbing equipment itself, the audience over-indexes on ORTOVOX (54.76×), La Sportiva (33.28×), Indoor climbing (18.81×), and Mountain biking (6.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rock-climbing equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.