Rascasse Audience Intelligence

Rock-climbing equipment Audience in Germany

A data profile of the people who buy, follow and care about Rock-climbing equipment in Germany — modelled from more than twelve digital signal sources. Rock-climbing equipment has an estimated audience of 311,417 people in Germany.

#6044among Topic in Germany

The average Rock-climbing equipment fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Himalayas, ORTOVOX, Indoor climbing, with strongest over-indexing on Himalayas (47.38× the country average).

Demographically, the Rock-climbing equipment audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rock-climbing equipment fan in Germany is more male, around 39.8 years old, with strong Risk Appetite tendencies and a notable affinity for Himalayas.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rock-climbing equipment profile in Germany.

Audience size
311K
in Germany
Gender
43.2%♀
56.8% male
Age
39.8
average years
Country rank
#16860
Topic in Germany
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rock-climbing equipment fans

43.2% are female, 56.8% are male, average age 39.8.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Rock-climbing equipment audience in Germany
MetricValue
Female43.2%
Male56.8%
Average age39.8
Estimated audience size311,417
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Rock-climbing equipment audience in Germany
Age bracketShare%
16-1916%
20-2921%
30-3920%
40-4923%
50+19%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Rock-climbing equipment audience comes from Germany.

Worldwide audience distribution share by country for Rock-climbing equipment
CountryShare
United States30.9%
Japan7.5%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rock-climbing equipment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rock-climbing equipment fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.24×
02Saarland~4K1.13×
03Mecklenburg-Vorpommern~6K1.05×
04Hessen~20K1.03×
05Bayern~50K1.02×
06Rheinland-Pfalz~20K1.00×
07Thüringen~8K0.99×
08Hamburg~7K0.98×
09Sachsen-Anhalt~8K0.97×
10Baden-Württemberg~40K0.96×
11Brandenburg~9K0.95×
12Schleswig-Holstein~10K0.93×
13Sachsen~10K0.92×
14Berlin~10K0.90×
15Nordrhein-Westfalen~60K0.89×
16Niedersachsen~30K0.89×
Fig. 06

Affinity by region

Affinity by region — Rock-climbing equipment, Germany
0.89×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rock-climbing equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rock-climbing equipment audience
#·InterestCategoryAffinity×
01ORTOVOXFashion & Accessoires55.53×
02AbseilingSports52.86×
03Adam OndraSports51.22×
04BombasFashion & Accessoires48.95×
05HimalayasTravel & Leisure47.38×
06FIS Cross-Country World CupSports45.42×
07Offshore constructionBusiness & Career39.51×
08Climbing shoeSports38.88×
09Indoor climbingSports37.80×
10La SportivaFashion & Accessoires32.92×
11Burton SnowboardsSports21.86×
12WaterskiingSports20.44×
13Tom SelleckMovies & TV20.00×
14BoulderingSports17.87×
15GarminTechnology & Electronics13.55×
16Deutscher SkiverbandSports13.21×
17Bicycle helmetCars & Mobility11.52×
18Arc'teryxFashion & Accessoires10.87×
19Ski touringSports7.90×
20Ski mountaineeringSports6.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rock-climbing equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rock-climbing equipment audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.41×
Sports ActivityPOWER1.80×
PatriotismCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rock-climbing equipment audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.31×
DIY MentalityTHRILL0.46×
CreativityOPEN0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rock-climbing equipment have in Germany?

Rock-climbing equipment has an estimated audience of 311,417 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rock-climbing equipment fans?

43.2% of Rock-climbing equipment fans are female, 56.8% are male, with an average age of 39.8 years.

03

Which brands do Rock-climbing equipment fans like most?

Rock-climbing equipment fans show strongest brand affinity for Himalayas (47.38×), ORTOVOX (55.53×), and Indoor climbing (37.8×) over the country average.

04

Where do Rock-climbing equipment fans live in Germany?

Rock-climbing equipment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Rock-climbing equipment fans also like?

Beyond Rock-climbing equipment itself, the audience over-indexes on ORTOVOX (55.53×), Indoor climbing (37.8×), Bouldering (17.87×), and Garmin (13.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in Germany

See Rock-climbing equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rock-climbing equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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