Himalayas Audience in Germany
Himalayas has an estimated audience of 913,639 people in Germany. 58.2% are female, 41.8% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mount Everest, ROMES, Ladakh, Crawlers, LEAP.
The average Himalayas fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mount Everest, ROMES, Ladakh, with strongest over-indexing on Mount Everest (91.43× the country average). Demographically, the Himalayas audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Himalayas fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 37.6 |
| Estimated audience size | 913,639 |
Audience persona
The typical Himalayas fan in Germany is more female, around 37.6 years old, with strong Design Affinity tendencies and a notable affinity for Mount Everest.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 187,330 | 0.94× |
| Bayern | 161,233 | 1.1× |
| Baden-Württemberg | 112,680 | 0.9× |
| Hessen | 92,498 | 1.33× |
| Niedersachsen | 79,276 | 0.89× |
| Rheinland-Pfalz | 57,114 | 1.25× |
| Schleswig-Holstein | 53,844 | 1.64× |
| Sachsen | 41,352 | 0.92× |
| Berlin | 32,400 | 0.79× |
| Brandenburg | 21,926 | 0.77× |
| Thüringen | 18,257 | 0.78× |
| Sachsen-Anhalt | 16,149 | 0.68× |
| Hamburg | 15,566 | 0.75× |
| Bremen | 14,334 | 1.83× |
| Mecklenburg-Vorpommern | 11,167 | 0.64× |
| Saarland | 8,589 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mount Everest | 91.43× | Travel & Leisure |
| ROMES | 96.85× | Music & Radio |
| Ladakh | 65.36× | Travel & Leisure |
| Crawlers | 96.85× | Music & Radio |
| LEAP | 96.85× | Music & Radio |
| Rock-climbing equipment | 47.38× | |
| Airways | 96.85× | Music & Radio |
| Moon Walker | 96.85× | Music & Radio |
| Climbing (magazine) | 23.14× | Sports |
| Google Street View | 14.05× | Internet & Social Media |
| Tibet Autonomous Region | 52.44× | Travel & Leisure |
| Sport climbing | 8.07× | Sports |
| Ice Climber | 72.79× | Games |
| Südtirol / Alto Adige / South Tyrol | 25.42× | Travel & Leisure |
| Vaude | 10.19× | Fashion & Accessoires |
| Nordic skiing | 12.42× | Sports |
| Climbing shoe | 18.44× | Sports |
| Big wall climbing | 26.67× | Sports |
| The Haunt | 96.27× | Music & Radio |
| South Tyrol | 4.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.78 |
| Sustainability | BALANCE | 1.61 |
| Travelling | THRILL | 1.53 |
| Spirituality | BALANCE | 1.52 |
| Sports Activity | POWER | 1.51 |
| Extroversion | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 29.9% |
| United States | 12.5% |
| United Kingdom | 4.0% |
See Himalayas audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Himalayas have in Germany?
Himalayas has an estimated audience of 913,639 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Himalayas fans?
58.2% of Himalayas fans are female, 41.8% are male, with an average age of 37.6 years.
Which brands do Himalayas fans like most?
Himalayas fans show strongest brand affinity for Mount Everest (91.43×), ROMES (96.85×), and Ladakh (65.36×) over the country average.
Where do Himalayas fans live in Germany?
Himalayas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 187,330), Bayern (reach 161,233), and Baden-Württemberg (reach 112,680). These three regions account for the largest share of the active audience.
What other brands do Himalayas fans also like?
Beyond Himalayas itself, the audience over-indexes on ROMES (96.85×), Ladakh (65.36×), Crawlers (96.85×), and LEAP (96.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Himalayas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.