Mount Everest Audience in Germany
Mount Everest has an estimated audience of 470,511 people in Germany. 52.4% are female, 47.6% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Street View, Inca Trail to Machu Picchu, Trekking pole, Music, Germany.
The average Mount Everest fan in Germany is 34.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Street View, Inca Trail to Machu Picchu, Trekking pole, with strongest over-indexing on Google Street View (13.66× the country average). Demographically, the Mount Everest audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Mountain
Demographics of Mount Everest fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 34.3 |
| Estimated audience size | 470,511 |
Audience persona
The typical Mount Everest fan in Germany is balanced, around 34.3 years old, with strong Sports Activity tendencies and a notable affinity for Google Street View.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 115,106 | 1.12× |
| Bayern | 104,944 | 1.39× |
| Baden-Württemberg | 78,305 | 1.22× |
| Niedersachsen | 47,237 | 1.03× |
| Hessen | 41,785 | 1.17× |
| Rheinland-Pfalz | 25,194 | 1.07× |
| Sachsen | 25,019 | 1.08× |
| Berlin | 20,082 | 0.95× |
| Schleswig-Holstein | 15,909 | 0.94× |
| Brandenburg | 12,473 | 0.85× |
| Thüringen | 11,103 | 0.93× |
| Hamburg | 10,563 | 0.99× |
| Sachsen-Anhalt | 9,621 | 0.79× |
| Mecklenburg-Vorpommern | 6,595 | 0.73× |
| Saarland | 5,098 | 0.88× |
| Bremen | 3,407 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Street View | 13.66× | Internet & Social Media |
| Inca Trail to Machu Picchu | 52.94× | Travel & Leisure |
| Trekking pole | 15.25× | Sports |
| Music | 1.69× | Business & Career |
| Germany | 1.63× | Travel & Leisure |
| Consumer electronics | 1.61× | Technology & Electronics |
| Alex Honnold | 12.94× | Sports |
| Technology | 1.92× | Technology & Electronics |
| Nepali language | 29.96× | Politics & Society |
| Nepal | 7.94× | Travel & Leisure |
| Transport | 1.88× | Cars & Mobility |
| Training | 1.74× | Sports |
| Natural World | 1.62× | Fashion & Accessoires |
| Recreation | 1.74× | Travel & Leisure |
| Sport climbing | 4.13× | Sports |
| The North Face | 3.29× | Fashion & Accessoires |
| Web application | 2.67× | Technology & Electronics |
| Lindsey Vonn | 2.45× | Sports |
| Adventure | 1.56× | Travel & Leisure |
| Machu Picchu | 17.21× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.69 |
| Travelling | THRILL | 1.58 |
| Sustainability | BALANCE | 1.56 |
| Urban Lifestyle | OPEN | 1.56 |
| Risk Appetite | THRILL | 1.56 |
| Design Affinity | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Nepal | 14.4% |
| United States | 14.2% |
| India | 12.6% |
See Mount Everest audiences in other countries
More Mountain audiences in Germany
- Alps (3,704,333)
- Eifel (1,078,660)
- Mont Blanc (994,404)
- Allgäu Alps (761,803)
- Mount Rushmore (695,943)
Frequently asked questions
How many fans does Mount Everest have in Germany?
Mount Everest has an estimated audience of 470,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mount Everest fans?
52.4% of Mount Everest fans are female, 47.6% are male, with an average age of 34.3 years.
Which brands do Mount Everest fans like most?
Mount Everest fans show strongest brand affinity for Google Street View (13.66×), Inca Trail to Machu Picchu (52.94×), and Trekking pole (15.25×) over the country average.
Where do Mount Everest fans live in Germany?
Mount Everest fans in Germany are most concentrated in Nordrhein-Westfalen (reach 115,106), Bayern (reach 104,944), and Baden-Württemberg (reach 78,305). These three regions account for the largest share of the active audience.
What other brands do Mount Everest fans also like?
Beyond Mount Everest itself, the audience over-indexes on Inca Trail to Machu Picchu (52.94×), Trekking pole (15.25×), Music (1.69×), and Germany (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mount Everest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.