Rascasse Audience Intelligence

Mount Everest Audience in Germany

A data profile of the people who buy, follow and care about Mount Everest in Germany — modelled from more than twelve digital signal sources. Mount Everest has an estimated audience of 470,511 people in Germany.

#7among Mountain in Germany#1058among POI in Germany#966in Travel & Leisure

The average Mount Everest fan in Germany is 34.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Street View, Inca Trail to Machu Picchu, Trekking pole, with strongest over-indexing on Google Street View (13.66× the country average).

Demographically, the Mount Everest audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mount Everest fan in Germany is balanced, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Google Street View.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mount Everest profile in Germany.

Audience size
471K
in Germany
Gender
52.4%♀
47.6% male
Age
34.3
average years
Country rank
#12341
POI in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mount Everest fans

52.4% are female, 47.6% are male, average age 34.3.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Mount Everest audience in Germany
MetricValue
Female52.4%
Male47.6%
Average age34.3
Estimated audience size470,511
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Mount Everest audience in Germany
Age bracketShare%
16-1928%
20-2926%
30-3919%
40-4916%
50+10%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Mount Everest audience comes from Germany.

Worldwide audience distribution share by country for Mount Everest
CountryShare
Nepal14.3%
United States14.1%
India12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mount Everest audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mount Everest fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.40×
02Baden-Württemberg~80K1.21×
03Hessen~40K1.11×
04Sachsen~30K1.10×
05Nordrhein-Westfalen~100K1.08×
06Rheinland-Pfalz~30K1.06×
07Niedersachsen~50K1.02×
08Thüringen~10K1.01×
09Hamburg~10K0.97×
10Schleswig-Holstein~20K0.92×
11Saarland~5K0.92×
12Berlin~20K0.90×
13Brandenburg~10K0.87×
14Bremen~3K0.85×
15Sachsen-Anhalt~10K0.83×
16Mecklenburg-Vorpommern~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Mount Everest, Germany
0.78×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mount Everest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mount Everest audience
#·InterestCategoryAffinity×
01Inca Trail to Machu PicchuTravel & Leisure52.94×
02Nepali languagePolitics & Society29.96×
03Machu PicchuTravel & Leisure17.21×
04Trekking poleSports15.25×
05Google Street ViewInternet & Social Media13.66×
06Alex HonnoldSports12.94×
07NepalTravel & Leisure7.94×
08Sport climbingSports4.13×
09The North FaceFashion & Accessoires3.29×
10Web applicationTechnology & Electronics2.67×
11Lindsey VonnSports2.45×
12Tour de FranceSports2.38×
13TechnologyTechnology & Electronics1.92×
14TransportCars & Mobility1.88×
15TrainingSports1.74×
16RecreationTravel & Leisure1.74×
17MusicBusiness & Career1.69×
18GermanyTravel & Leisure1.63×
19Consumer electronicsTechnology & Electronics1.61×
20AdventureTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mount Everest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mount Everest audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
Risk AppetiteTHRILL1.51×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mount Everest audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.80×
CreativityOPEN0.84×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mount Everest have in Germany?

Mount Everest has an estimated audience of 470,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mount Everest fans?

52.4% of Mount Everest fans are female, 47.6% are male, with an average age of 34.3 years.

03

Which brands do Mount Everest fans like most?

Mount Everest fans show strongest brand affinity for Google Street View (13.66×), Inca Trail to Machu Picchu (52.94×), and Trekking pole (15.25×) over the country average.

04

Where do Mount Everest fans live in Germany?

Mount Everest fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Mount Everest fans also like?

Beyond Mount Everest itself, the audience over-indexes on Inca Trail to Machu Picchu (52.94×), Trekking pole (15.25×), Music (1.69×), and Germany (1.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mountain audiences in Germany

See Mount Everest audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mount Everest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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