Trekking pole Audience in Germany
Trekking pole has an estimated audience of 580,171 people in Germany. 52.1% are female, 47.9% are male, average age 49.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Pokémon, Scale model, Ryanair, Motorhome, Ice skating.
The average Trekking pole fan in Germany is 49.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Pokémon, Scale model, Ryanair, with strongest over-indexing on Pokémon (10.03× the country average). Demographically, the Trekking pole audience skews balanced with an average age of 49.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Trekking pole fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 49.0 |
| Estimated audience size | 580,171 |
Audience persona
The typical Trekking pole fan in Germany is balanced, around 49.0 years old, with strong Risk Appetite tendencies and a notable affinity for Pokémon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 145,069 | 1.56× |
| Nordrhein-Westfalen | 125,390 | 0.99× |
| Baden-Württemberg | 99,555 | 1.26× |
| Niedersachsen | 49,239 | 0.87× |
| Hessen | 45,539 | 1.03× |
| Sachsen | 38,842 | 1.37× |
| Rheinland-Pfalz | 35,403 | 1.22× |
| Berlin | 20,109 | 0.78× |
| Thüringen | 18,920 | 1.28× |
| Sachsen-Anhalt | 16,166 | 1.08× |
| Brandenburg | 15,325 | 0.85× |
| Schleswig-Holstein | 15,079 | 0.72× |
| Hamburg | 9,923 | 0.76× |
| Mecklenburg-Vorpommern | 8,690 | 0.78× |
| Saarland | 6,461 | 0.91× |
| Bremen | 2,769 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pokémon | 10.03× | Games |
| Scale model | 18.42× | Kids & Family |
| Ryanair | 3.57× | Travel & Leisure |
| Motorhome | 5.06× | Cars & Mobility |
| Ice skating | 8.41× | Sports |
| Indoor climbing | 12.97× | Sports |
| National park | 5.91× | Travel & Leisure |
| Vacation rental | 3.83× | Travel & Leisure |
| Mount Everest | 11.92× | Travel & Leisure |
| IHF World Men's Handball Championship | 3.06× | Sports |
| Nordic skiing | 10.11× | Sports |
| Property finder | 3.18× | Home & Garden |
| Bouldering | 5.84× | Sports |
| Cross-country skiing | 5.75× | Sports |
| Phoenix Reisen | 6.7× | Travel & Leisure |
| Stuttgart | 2.51× | Travel & Leisure |
| Garmin Forerunner | 10.5× | Technology & Electronics |
| Extreme sport | 3.06× | Sports |
| Hugendubel | 3.26× | Shopping |
| Ski mountaineering | 3.94× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.06 |
| Early Adopter Mentality | POWER | 1.87 |
| Travelling | THRILL | 1.86 |
| Quality Awareness | PREMIUM | 1.69 |
| Design Affinity | PREMIUM | 1.69 |
| Sports Activity | POWER | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.5% |
| Italy | 16.3% |
| United States | 10.9% |
See Trekking pole audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Trekking pole have in Germany?
Trekking pole has an estimated audience of 580,171 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Trekking pole fans?
52.1% of Trekking pole fans are female, 47.9% are male, with an average age of 49.0 years.
Which brands do Trekking pole fans like most?
Trekking pole fans show strongest brand affinity for Pokémon (10.03×), Scale model (18.42×), and Ryanair (3.57×) over the country average.
Where do Trekking pole fans live in Germany?
Trekking pole fans in Germany are most concentrated in Bayern (reach 145,069), Nordrhein-Westfalen (reach 125,390), and Baden-Württemberg (reach 99,555). These three regions account for the largest share of the active audience.
What other brands do Trekking pole fans also like?
Beyond Trekking pole itself, the audience over-indexes on Scale model (18.42×), Ryanair (3.57×), Motorhome (5.06×), and Ice skating (8.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trekking pole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.