Trekking pole Audience in Germany
A data profile of the people who buy, follow and care about Trekking pole in Germany — modelled from more than twelve digital signal sources. Trekking pole has an estimated audience of 580,171 people in Germany.
The average Trekking pole fan in Germany is 49.0 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Ryanair, EasyJet, Hugendubel, with strongest over-indexing on Ryanair (6.23× the country average).
Demographically, the Trekking pole audience skews balanced with an average age of 49.0, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Trekking pole fan in Germany is balanced, around 49.0 years old, with strong Risk Appetite tendencies and a notable affinity for Ryanair.
At a glance
The key figures that characterise the Trekking pole profile in Germany.
Search interest · 12-month trend
Demographics of Trekking pole fans
52.1% are female, 47.9% are male, average age 49.0.
Gender split
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 49.0 |
| Estimated audience size | 580,171 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 8% | |
| 30-39 | 16% | |
| 40-49 | 28% | |
| 50+ | 44% |
Worldwide distribution
of the worldwide Trekking pole audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 20.5% |
| Italy | 16.3% |
| United States | 10.9% |
Geography
Where the Trekking pole audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.51× | |
| 02 | Sachsen | ~40K | 1.31× | |
| 03 | Thüringen | ~20K | 1.30× | |
| 04 | Baden-Württemberg | ~100K | 1.21× | |
| 05 | Rheinland-Pfalz | ~30K | 1.16× | |
| 06 | Sachsen-Anhalt | ~20K | 1.10× | |
| 07 | Hessen | ~40K | 1.00× | |
| 08 | Saarland | ~7K | 0.97× | |
| 09 | Nordrhein-Westfalen | ~100K | 0.95× | |
| 10 | Brandenburg | ~20K | 0.89× | |
| 11 | Niedersachsen | ~50K | 0.87× | |
| 12 | Mecklenburg-Vorpommern | ~9K | 0.86× | |
| 13 | Berlin | ~20K | 0.83× | |
| 14 | Hamburg | ~10K | 0.78× | |
| 15 | Bremen | ~4K | 0.78× | |
| 16 | Schleswig-Holstein | ~20K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Trekking pole audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mount Everest | Travel & Leisure | 15.25× | ||
| 02 | Nordic skiing | Sports | 15.10× | ||
| 03 | New York City Marathon | Sports | 13.47× | ||
| 04 | Indoor climbing | Sports | 11.84× | ||
| 05 | EasyJet | Travel & Leisure | 11.00× | ||
| 06 | Helly Hansen | Fashion & Accessoires | 10.66× | ||
| 07 | Ice skating | Sports | 8.54× | ||
| 08 | Phoenix Reisen | Travel & Leisure | 8.29× | ||
| 09 | Arc'teryx | Fashion & Accessoires | 8.01× | ||
| 10 | Voting | Politics & Society | 7.20× | ||
| 11 | Fjällräven | Fashion & Accessoires | 7.12× | ||
| 12 | National park | Travel & Leisure | 6.63× | ||
| 13 | Ryanair | Travel & Leisure | 6.23× | ||
| 14 | Cross-country skiing | Sports | 6.03× | ||
| 15 | Motorboat | Cars & Mobility | 5.57× | ||
| 16 | Hugendubel | Shopping | 4.97× | ||
| 17 | Skyscanner | Travel & Leisure | 4.38× | ||
| 18 | Unique Gifts | Shopping | 4.33× | ||
| 19 | Extreme sport | Sports | 3.40× | ||
| 20 | Tour de France | Sports | 3.35× |
Personality of the Trekking pole audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.47× | |
| Individualism | JOY | 2.29× | |
| Quality Awareness | PREMIUM | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.43× | |
| Creativity | OPEN | 0.48× | |
| Family Orientation | CONSERVATISM | 0.62× |
Frequently asked questions
How many fans does Trekking pole have in Germany?
Trekking pole has an estimated audience of 580,171 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Trekking pole fans?
52.1% of Trekking pole fans are female, 47.9% are male, with an average age of 49.0 years.
Which brands do Trekking pole fans like most?
Trekking pole fans show strongest brand affinity for Ryanair (6.23×), EasyJet (11×), and Hugendubel (4.97×) over the country average.
Where do Trekking pole fans live in Germany?
Trekking pole fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Trekking pole fans also like?
Beyond Trekking pole itself, the audience over-indexes on EasyJet (11×), Hugendubel (4.97×), Nordic skiing (15.1×), and Mount Everest (15.25×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Trekking pole audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trekking pole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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