Rascasse Audience Intelligence

Trekking pole Audience in United States

A data profile of the people who buy, follow and care about Trekking pole in United States — modelled from more than twelve digital signal sources. Trekking pole has an estimated audience of 309,882 people in United States.

#13338among Topic in United States#4772in Sports

The average Trekking pole fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Himalayas, High jump, Dolomites, with strongest over-indexing on Himalayas (33.27× the country average).

Demographically, the Trekking pole audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trekking pole fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Himalayas.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trekking pole profile in United States.

Audience size
310K
in United States
Gender
41.4%♀
58.6% male
Age
43.1
average years
Country rank
#47549
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trekking pole fans

41.4% are female, 58.6% are male, average age 43.1.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Trekking pole audience in United States
MetricValue
Female41.4%
Male58.6%
Average age43.1
Estimated audience size309,882
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Trekking pole audience in United States
Age bracketShare%
16-1919%
20-2911%
30-3914%
40-4920%
50+36%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Trekking pole audience comes from United States.

Worldwide audience distribution share by country for Trekking pole
CountryShare
Germany20.5%
Italy16.3%
United States10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trekking pole audience in United States is strongest.

Fig. 05

Top regions by affinity

Trekking pole fans by region: top regions in United States
#RegionReachAffinity×
01Montana~2K2.52×
02Wyoming<1K1.77×
03Oregon~6K1.76×
04Idaho~3K1.76×
05Alaska~1K1.76×
06Washington~10K1.73×
07Colorado~8K1.73×
08Utah~5K1.71×
09New Hampshire~2K1.39×
10Vermont<1K1.36×
11Maine~1K1.34×
12New Mexico~2K1.14×
13California~40K1.10×
14Hawaii~1K1.02×
15South Dakota<1K1.01×
16Wisconsin~5K0.98×
17Minnesota~4K0.96×
18Arizona~6K0.95×
19Massachusetts~6K0.92×
20West Virginia~1K0.92×
21Tennessee~5K0.87×
22Arkansas~2K0.87×
23Nevada~3K0.86×
24Missouri~4K0.84×
25Kansas~2K0.84×
26Virginia~6K0.83×
27Rhode Island<1K0.83×
28Connecticut~3K0.82×
29Michigan~6K0.80×
30Kentucky~3K0.80×
31Iowa~2K0.79×
32Nebraska~1K0.79×
33Pennsylvania~8K0.78×
34North Carolina~7K0.76×
35Ohio~7K0.75×
36Washington, District of Columbia<1K0.75×
37Oklahoma~3K0.74×
38Delaware<1K0.73×
39Indiana~4K0.72×
40Alabama~3K0.72×
41Maryland~4K0.70×
42Georgia~7K0.69×
43South Carolina~3K0.68×
44New York~10K0.67×
45Mississippi~2K0.67×
46Illinois~7K0.65×
47New Jersey~5K0.65×
48Texas~20K0.62×
49Louisiana~2K0.62×
50Florida~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Trekking pole, United States
0.47×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trekking pole audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trekking pole audience
#·InterestCategoryAffinity×
01High jumpSports91.61×
02YonexSports55.25×
03DolomitesTravel & Leisure48.52×
04HimalayasTravel & Leisure33.27×
05La SportivaFashion & Accessoires27.99×
06Bubble ShooterGames22.70×
07Sleeping bagHome & Garden21.20×
08Kennedy Space CenterCars & Mobility15.76×
09Chicago MarathonSports13.79×
10100 metresSports10.83×
11Hiking bootFashion & Accessoires6.20×
12CitibankBusiness & Career4.86×
13Hardware storeHome & Garden4.53×
14Solar energyHome & Garden3.96×
15Renewable energyBusiness & Career3.91×
16FedExBusiness & Career3.32×
17Donald TrumpPolitics & Society2.51×
18CNNMovies & TV2.14×
19Alcoholic beveragesFood & Beverages1.89×
20CookingFood & Beverages1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trekking pole audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trekking pole audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.95×
Risk AppetiteTHRILL2.25×
TravellingTHRILL2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trekking pole audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Quality AwarenessPREMIUM0.90×
Design AffinityPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trekking pole have in United States?

Trekking pole has an estimated audience of 309,882 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trekking pole fans?

41.4% of Trekking pole fans are female, 58.6% are male, with an average age of 43.1 years.

03

Which brands do Trekking pole fans like most?

Trekking pole fans show strongest brand affinity for Himalayas (33.27×), High jump (91.61×), and Dolomites (48.52×) over the country average.

04

Where do Trekking pole fans live in United States?

Trekking pole fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Trekking pole fans also like?

Beyond Trekking pole itself, the audience over-indexes on High jump (91.61×), Dolomites (48.52×), Yonex (55.25×), and Sleeping bag (21.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Trekking pole audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trekking pole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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