Trekking pole Audience in United States

Trekking pole logo

Trekking pole has an estimated audience of 309,882 people in United States. 41.4% are female, 58.6% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: Himalayas, Bubble Shooter, High jump, Dolomites, Planet Fitness.

The average Trekking pole fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Himalayas, Bubble Shooter, High jump, with strongest over-indexing on Himalayas (50.27× the country average). Demographically, the Trekking pole audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Trekking pole fans

Demographic split for Trekking pole audience in United States
MetricValue
Female41.4%
Male58.6%
Average age43.1
Estimated audience size309,882

Audience persona

The typical Trekking pole fan in United States is more male, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Himalayas.

Top regions in United States

Top regions ranked by reach for Trekking pole in United States
RegionReachAffinity
California33,5830.99×
Texas16,3110.61×
New York11,0530.64×
Washington10,8841.75×
Florida9,3430.45×
Colorado9,0221.85×
Pennsylvania8,8060.84×
Ohio7,4600.78×
Illinois7,2700.7×
North Carolina7,1800.77×
Michigan6,8240.84×
Oregon6,7721.91×
Georgia6,4210.67×
Virginia6,1590.82×
Arizona6,0650.96×
Tennessee5,4590.88×
Massachusetts5,2020.85×
Wisconsin4,9901.07×
Utah4,8621.75×
New Jersey4,4590.57×
Missouri4,4170.88×
Minnesota4,3380.98×
Indiana4,2280.75×
Maryland3,4620.65×
Idaho3,2392.08×
Kentucky2,9600.76×
South Carolina2,9160.63×
Alabama2,7500.64×
Montana2,5742.99×
Oklahoma2,5070.73×
Connecticut2,4070.77×
Arkansas2,2210.87×
Nevada2,1360.71×
Louisiana2,0050.5×
Iowa1,9870.78×
Kansas1,9470.8×
New Mexico1,9231.24×
New Hampshire1,6181.32×
Hawaii1,3881.04×
Maine1,3431.21×
Mississippi1,2760.5×
West Virginia1,2410.86×
Alaska1,1961.8×
Nebraska1,0830.7×
Wyoming9932.16×
South Dakota7811.09×
Vermont7341.35×
Rhode Island5970.61×
Washington, District of Columbia5640.61×
North Dakota5430.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trekking pole audience
BrandAffinityCategory
Himalayas50.27×Travel & Leisure
Bubble Shooter63.14×Games
High jump78.76×Sports
Dolomites47.75×Travel & Leisure
Planet Fitness4.5×Sports
La Sportiva39.63×Fashion & Accessoires
Yonex49.43×Sports
Sleeping bag17.92×Home & Garden
Kennedy Space Center16.56×Cars & Mobility
Grand Canyon National Park15.51×Travel & Leisure
Diaper bag5.3×Kids & Family
Chicago Marathon13.93×Sports
Mountain Hardwear21.36×Fashion & Accessoires
Philadelphia Union20×Sports
Google Maps2.62×Internet & Social Media
Indeed.com2.72×Business & Career
100 metres10×Sports
Arc'teryx8.72×Fashion & Accessoires
Golf Channel3.65×Sports
Capital One2.4×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trekking pole audience
TraitClusterScore
Risk AppetiteTHRILL2.36
TravellingTHRILL2.15
PatriotismCONSERVATISM2.14
Pet OwnershipJOY1.62
Sports ActivityPOWER1.61
Community OrientationOPEN1.55

Worldwide distribution

Worldwide audience distribution share by country for Trekking pole
CountryShare
Germany20.5%
Italy16.3%
United States10.9%

See Trekking pole audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Trekking pole have in United States?

Trekking pole has an estimated audience of 309,882 people in United States, concentrated in California and Texas.

What is the gender split and age of Trekking pole fans?

41.4% of Trekking pole fans are female, 58.6% are male, with an average age of 43.1 years.

Which brands do Trekking pole fans like most?

Trekking pole fans show strongest brand affinity for Himalayas (50.27×), Bubble Shooter (63.14×), and High jump (78.76×) over the country average.

Where do Trekking pole fans live in United States?

Trekking pole fans in United States are most concentrated in California (reach 33,583), Texas (reach 16,311), and New York (reach 11,053). These three regions account for the largest share of the active audience.

What other brands do Trekking pole fans also like?

Beyond Trekking pole itself, the audience over-indexes on Bubble Shooter (63.14×), High jump (78.76×), Dolomites (47.75×), and Planet Fitness (4.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trekking pole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.