Yonex Audience in United States
Yonex has an estimated audience of 404,987 people in United States. 37.5% are female, 62.5% are male, average age 37.5. Top regions: California, New York, Texas. Top brand affinities: 800 metres, Long jump, Mile run, 400 metres, High jump.
The average Yonex fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include 800 metres, Long jump, Mile run, with strongest over-indexing on 800 metres (81.78× the country average). Demographically, the Yonex audience skews more male with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Tennis
Demographics of Yonex fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 37.5 |
| Estimated audience size | 404,987 |
Audience persona
The typical Yonex fan in United States is more male, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for 800 metres.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 127,422 | 2.86× |
| New York | 50,411 | 2.23× |
| Texas | 48,136 | 1.38× |
| Florida | 30,187 | 1.1× |
| Illinois | 17,860 | 1.32× |
| Washington | 17,065 | 2.1× |
| Georgia | 15,852 | 1.27× |
| New Jersey | 15,562 | 1.51× |
| Pennsylvania | 13,244 | 0.97× |
| Virginia | 12,947 | 1.31× |
| Massachusetts | 12,876 | 1.61× |
| North Carolina | 12,216 | 1× |
| Michigan | 9,471 | 0.89× |
| Ohio | 9,468 | 0.76× |
| Maryland | 8,754 | 1.26× |
| Arizona | 7,087 | 0.86× |
| Oregon | 6,776 | 1.46× |
| Indiana | 5,853 | 0.79× |
| Colorado | 5,828 | 0.91× |
| Minnesota | 5,544 | 0.96× |
| Connecticut | 5,512 | 1.36× |
| Tennessee | 5,437 | 0.67× |
| Missouri | 4,831 | 0.74× |
| South Carolina | 4,740 | 0.78× |
| Alabama | 4,475 | 0.79× |
| Wisconsin | 4,370 | 0.72× |
| Hawaii | 4,315 | 2.48× |
| Nevada | 4,170 | 1.06× |
| Louisiana | 3,771 | 0.72× |
| Utah | 3,253 | 0.9× |
| Oklahoma | 3,122 | 0.69× |
| Kentucky | 2,879 | 0.57× |
| Kansas | 2,790 | 0.87× |
| Washington, District of Columbia | 2,393 | 1.97× |
| Arkansas | 2,301 | 0.69× |
| Mississippi | 2,266 | 0.68× |
| Iowa | 2,016 | 0.6× |
| Nebraska | 1,229 | 0.61× |
| New Mexico | 1,223 | 0.6× |
| New Hampshire | 1,211 | 0.76× |
| Idaho | 1,111 | 0.55× |
| Rhode Island | 1,106 | 0.86× |
| Maine | 1,063 | 0.73× |
| Delaware | 857 | 0.77× |
| West Virginia | 695 | 0.37× |
| Vermont | 481 | 0.68× |
| Alaska | 480 | 0.55× |
| Montana | 465 | 0.41× |
| South Dakota | 367 | 0.39× |
| North Dakota | 335 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 800 metres | 81.78× | Sports |
| Long jump | 81.93× | Sports |
| Mile run | 59.67× | Sports |
| 400 metres | 90.38× | Sports |
| High jump | 77.91× | Sports |
| 200 metres | 69.09× | Sports |
| 3000 metres | 75.41× | Sports |
| 1500 metres | 78.17× | Sports |
| W9 (TV channel) | 42.53× | Movies & TV |
| Dolomites | 39.84× | Travel & Leisure |
| Trekking pole | 55.25× | Sports |
| The Master (2012 film) | 14.9× | Movies & TV |
| Infomercial | 11.32× | Movies & TV |
| Wilson Golf | 54.77× | Sports |
| Lawless (film) | 22.85× | Movies & TV |
| Inline skates | 24.83× | Sports |
| Boiler Room (film) | 26.54× | Movies & TV |
| Seven (1995 film) | 9.47× | Movies & TV |
| Endurance training | 12.83× | Sports |
| Professional Golfers Association | 8.4× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.75 |
| Community Orientation | OPEN | 1.13 |
| Career Orientation | POWER | 1.1 |
| Pet Ownership | JOY | 1.09 |
| Convenience Orientation | PREMIUM | 1.09 |
| Need for Security | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 23.2% |
| China | 14.5% |
| United States | 7.0% |
See Yonex audiences in other countries
More Tennis audiences in United States
- Coco Gauff (11,700,605)
- Carlos Alcaraz (10,853,637)
- Jannik Sinner (8,690,370)
- US Open (tennis) (8,390,591)
- Serena Williams (5,666,989)
Frequently asked questions
How many fans does Yonex have in United States?
Yonex has an estimated audience of 404,987 people in United States, concentrated in California and New York.
What is the gender split and age of Yonex fans?
37.5% of Yonex fans are female, 62.5% are male, with an average age of 37.5 years.
Which brands do Yonex fans like most?
Yonex fans show strongest brand affinity for 800 metres (81.78×), Long jump (81.93×), and Mile run (59.67×) over the country average.
Where do Yonex fans live in United States?
Yonex fans in United States are most concentrated in California (reach 127,422), New York (reach 50,411), and Texas (reach 48,136). These three regions account for the largest share of the active audience.
What other brands do Yonex fans also like?
Beyond Yonex itself, the audience over-indexes on Long jump (81.93×), Mile run (59.67×), 400 metres (90.38×), and High jump (77.91×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Yonex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.