Rascasse Audience Intelligence

Yonex Target Market in United States

A data profile of the people who buy, follow and care about Yonex in United States — modelled from more than twelve digital signal sources. Yonex has an estimated audience of 418,481 people in United States.

#106among Tennis in United States#4213among Brand in United States#4017in Sports

The average Yonex fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include 800 metres, Long jump, Mile run, with strongest over-indexing on 800 metres (81.78× the country average).

Demographically, the Yonex audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Sports Activity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yonex fan in United States is more male, around 37.5 years old, with strong Sports Activity tendencies and a notable affinity for 800 metres.

Category: Sports · Type: Brand · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yonex profile in United States.

Audience size
418K
in United States
Gender
37.5%♀
62.5% male
Age
37.5
average years
Country rank
#40581
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yonex

37.5% are female, 62.5% are male, average age 37.5.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Yonex audience in United States
MetricValue
Female37.5%
Male62.5%
Average age37.5
Estimated audience size418,481
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Yonex audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3917%
40-4919%
50+19%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Yonex audience comes from United States.

Worldwide audience distribution share by country for Yonex
CountryShare
Japan23.2%
China14.3%
United States7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yonex audience in United States is strongest.

Fig. 05

Top regions by affinity

Yonex customers by region in United States
#RegionReachAffinity×
01California~100K2.58×
02New York~50K2.10×
03Hawaii~4K2.06×
04Washington~20K1.90×
05Washington, District of Columbia~2K1.56×
06Massachusetts~10K1.45×
07New Jersey~10K1.43×
08Texas~50K1.36×
09Oregon~6K1.32×
10Connecticut~5K1.27×
11Illinois~20K1.26×
12Virginia~10K1.20×
13Maryland~8K1.17×
14Georgia~10K1.16×
15Florida~30K1.04×
16North Carolina~10K1.00×
17Minnesota~6K0.99×
18Rhode Island~1K0.99×
19Vermont<1K0.98×
20Pennsylvania~10K0.97×
21Nevada~4K0.97×
22Colorado~6K0.96×
23Utah~3K0.92×
24Alaska<1K0.91×
25Michigan~10K0.90×
26New Hampshire~1K0.90×
27Delaware~1K0.90×
28Kansas~3K0.89×
29Arizona~7K0.87×
30North Dakota<1K0.87×
31Louisiana~4K0.86×
32Maine~1K0.86×
33Montana<1K0.86×
34South Dakota<1K0.86×
35South Carolina~5K0.83×
36Alabama~5K0.82×
37Oklahoma~4K0.82×
38Mississippi~3K0.82×
39Idaho~2K0.81×
40Indiana~6K0.80×
41Wisconsin~5K0.79×
42Arkansas~3K0.79×
43Nebraska~2K0.78×
44Missouri~5K0.77×
45West Virginia~1K0.77×
46New Mexico~2K0.76×
47Ohio~9K0.75×
48Tennessee~6K0.74×
49Iowa~2K0.74×
50Kentucky~4K0.71×
Fig. 06

Affinity by region

Affinity by region — Yonex, United States
0.71×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yonex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yonex audience
#·InterestCategoryAffinity×
01400 metresSports90.38×
02Long jumpSports81.93×
03800 metresSports81.78×
041500 metresSports78.17×
05High jumpSports77.91×
063000 metresSports75.41×
07200 metresSports69.09×
08Mile runSports59.67×
09Trekking poleSports55.25×
10Wilson GolfSports54.77×
11W9 (TV channel)Movies & TV42.53×
12DolomitesTravel & Leisure39.84×
13Boiler Room (film)Movies & TV26.54×
14Inline skatesSports24.83×
15Lawless (film)Movies & TV22.85×
16The Master (2012 film)Movies & TV14.90×
17Endurance trainingSports12.83×
18InfomercialMovies & TV11.32×
19Seven (1995 film)Movies & TV9.47×
20Professional Golfers AssociationSports8.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yonex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yonex audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.03×
Career OrientationPOWER1.00×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yonex audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Price SensitivityPREMIUM0.74×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Yonex's target market in United States?

Yonex's target market in United States covers an estimated 418,481 people, concentrated in California and New York.

02

What is the gender split and age of Yonex customers?

37.5% of the Yonex audience are female, 62.5% are male, with an average age of 37.5 years.

03

Which brands do Yonex fans like most?

Yonex fans show strongest brand affinity for 800 metres (81.78×), Long jump (81.93×), and Mile run (59.67×) over the country average.

04

Where do Yonex fans live in United States?

Yonex fans in United States are most concentrated in California (reach ~100K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Yonex fans also like?

Beyond Yonex itself, the audience over-indexes on Long jump (81.93×), Mile run (59.67×), 400 metres (90.38×), and High jump (77.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in United States

See Yonex audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yonex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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