400 metres Audience in United States

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400 metres has an estimated audience of 377,667 people in United States. 52.0% are female, 48.0% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Kanna Hashimoto, San Jacinto, California, Kendra Scott, Camargue.

The average 400 metres fan in United States is 30.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Kanna Hashimoto, San Jacinto, California, with strongest over-indexing on Historic site (83.09× the country average). Demographically, the 400 metres audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of 400 metres fans

Demographic split for 400 metres audience in United States
MetricValue
Female52.0%
Male48.0%
Average age30.2
Estimated audience size377,667

Audience persona

The typical 400 metres fan in United States is balanced, around 30.2 years old, with strong Travelling tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for 400 metres in United States
RegionReachAffinity
California42,9211.03×
Texas35,5361.09×
Florida29,1841.14×
New York21,9451.04×
Georgia15,5181.33×
North Carolina12,4971.1×
Illinois12,3520.98×
Pennsylvania11,6360.92×
Virginia11,2171.22×
Ohio10,8790.94×
New Jersey10,2311.07×
Maryland9,3511.44×
Michigan8,7490.89×
Arizona7,3840.96×
Tennessee7,3710.97×
Washington6,9840.92×
Massachusetts6,9050.93×
Alabama6,0671.15×
Missouri6,0110.99×
Indiana5,8990.86×
Louisiana5,8001.19×
South Carolina5,7391.01×
Colorado5,5470.93×
Minnesota4,9590.92×
Wisconsin4,9390.87×
Oregon4,3851.01×
Kentucky4,3700.92×
Oklahoma4,3241.03×
Connecticut4,1601.1×
Nevada3,1980.88×
Arkansas3,1671.02×
Mississippi3,0260.97×
Kansas2,8720.96×
Iowa2,6290.84×
Utah2,5720.76×
Hawaii1,8121.12×
New Mexico1,7380.92×
Nebraska1,6130.85×
Idaho1,5380.81×
Washington, District of Columbia1,3421.18×
West Virginia1,2770.73×
Maine1,2360.91×
Delaware1,1871.14×
New Hampshire1,1440.77×
Montana1,1111.06×
Rhode Island1,0160.85×
Alaska8871.1×
South Dakota8580.98×
North Dakota7430.96×
Vermont6951.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 400 metres audience
BrandAffinityCategory
Historic site83.09×Arts & Culture
Kanna Hashimoto119.57×Movies & TV
San Jacinto, California33.63×Travel & Leisure
Kendra Scott5.73×Fashion & Accessoires
Camargue103.4×Travel & Leisure
JDSU3.48×Business & Career
Elsword18×Games
Keene, New Hampshire19.32×Travel & Leisure
Fairy godmother7.26×Literature
UK garage5.13×Music & Radio
Hibachi6×Food & Beverages
La Jolla6.92×Travel & Leisure
Home staging3.93×Home & Garden
Staycation2.44×Home & Garden
Mathcore5.86×Music & Radio
Goop3.55×Internet & Social Media
3D printing1.54×Technology & Electronics
Panama2.07×Travel & Leisure
Governor of Michigan4.13×Politics & Society
Harlow6.48×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 400 metres audience
TraitClusterScore
TravellingTHRILL1.45
LGBTQ+ IdentityOPEN1.31
Career OrientationPOWER1.3
Luxury OrientationPREMIUM1.27
Risk AppetiteTHRILL1.2
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for 400 metres
CountryShare
Spain11.3%
Germany10.2%
Poland9.7%

See 400 metres audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does 400 metres have in United States?

400 metres has an estimated audience of 377,667 people in United States, concentrated in California and Texas.

What is the gender split and age of 400 metres fans?

52.0% of 400 metres fans are female, 48.0% are male, with an average age of 30.2 years.

Which brands do 400 metres fans like most?

400 metres fans show strongest brand affinity for Historic site (83.09×), Kanna Hashimoto (119.57×), and San Jacinto, California (33.63×) over the country average.

Where do 400 metres fans live in United States?

400 metres fans in United States are most concentrated in California (reach 42,921), Texas (reach 35,536), and Florida (reach 29,184). These three regions account for the largest share of the active audience.

What other brands do 400 metres fans also like?

Beyond 400 metres itself, the audience over-indexes on Kanna Hashimoto (119.57×), San Jacinto, California (33.63×), Kendra Scott (5.73×), and Camargue (103.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 400 metres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.