Rascasse Audience Intelligence

400 metres Audience in United States

A data profile of the people who buy, follow and care about 400 metres in United States — modelled from more than twelve digital signal sources. 400 metres has an estimated audience of 377,667 people in United States.

#304among Sport in United States#12550among Topic in United States#4254in Sports

The average 400 metres fan in United States is 30.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High jump, River Plate, Air Europa, with strongest over-indexing on High jump (146.75× the country average).

Demographically, the 400 metres audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 400 metres fan in United States is balanced, around 30.2 years old, with strong Community Orientation tendencies and a notable affinity for High jump.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 400 metres profile in United States.

Audience size
378K
in United States
Gender
52.0%♀
48.0% male
Age
30.2
average years
Country rank
#42898
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 400 metres fans

52.0% are female, 48.0% are male, average age 30.2.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for 400 metres audience in United States
MetricValue
Female52.0%
Male48.0%
Average age30.2
Estimated audience size377,667
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the 400 metres audience in United States
Age bracketShare%
16-1947%
20-2920%
30-3914%
40-4911%
50+7%
Fig. 04

Worldwide distribution

6.7%

of the worldwide 400 metres audience comes from United States.

Worldwide audience distribution share by country for 400 metres
CountryShare
Spain11.3%
Germany10.2%
Poland9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 400 metres audience in United States is strongest.

Fig. 05

Top regions by affinity

400 metres fans by region: top regions in United States
#RegionReachAffinity×
01California~50K1.09×
02Texas~40K1.09×
03Vermont<1K1.06×
04Georgia~10K1.05×
05Oklahoma~4K1.05×
06Alaska<1K1.05×
07North Dakota<1K1.05×
08Alabama~5K1.04×
09Virginia~9K1.03×
10Montana~1K1.03×
11Maryland~7K1.02×
12Louisiana~5K1.02×
13Hawaii~2K1.02×
14South Dakota<1K1.02×
15North Carolina~10K1.01×
16South Carolina~6K1.01×
17Rhode Island~1K1.01×
18New Jersey~10K1.00×
19Mississippi~3K1.00×
20New Mexico~2K1.00×
21West Virginia~2K1.00×
22Washington, District of Columbia~1K1.00×
23Delaware~1K1.00×
24Nebraska~2K0.99×
25Oregon~4K0.98×
26Connecticut~4K0.98×
27Nevada~4K0.98×
28Arkansas~3K0.98×
29Idaho~2K0.98×
30Maine~1K0.98×
31New York~20K0.97×
32Indiana~7K0.97×
33Kansas~3K0.97×
34New Hampshire~1K0.97×
35Illinois~10K0.96×
36Arizona~7K0.96×
37Washington~7K0.96×
38Iowa~3K0.96×
39Tennessee~7K0.95×
40Massachusetts~7K0.95×
41Pennsylvania~10K0.94×
42Missouri~6K0.94×
43Minnesota~5K0.94×
44Utah~3K0.94×
45Kentucky~4K0.93×
46Florida~20K0.92×
47Colorado~5K0.92×
48Wisconsin~5K0.92×
49Michigan~9K0.91×
50Ohio~10K0.89×
Fig. 06

Affinity by region

Affinity by region — 400 metres, United States
0.89×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 400 metres audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 400 metres audience
#·InterestCategoryAffinity×
01High jumpSports146.75×
02River PlateSports139.91×
03Air EuropaTravel & Leisure138.75×
04YonexSports90.38×
05Air TransatTravel & Leisure70.01×
06BeirutTravel & Leisure28.75×
07Longwood GardensTravel & Leisure26.12×
08Chiwetel EjioforMovies & TV25.47×
09Boca JuniorsSports19.20×
10100 metresSports15.38×
11Amy AdamsMovies & TV15.23×
12Ligue 1Sports12.80×
13United States national football teamSports10.60×
14VolarisTravel & Leisure8.89×
15US Open (tennis)Sports8.37×
16Web serverTechnology & Electronics8.07×
17SaversShopping7.79×
18Wedding invitationHome & Garden6.89×
19High schoolBusiness & Career3.34×
20FIFA World CupSports2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 400 metres audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 400 metres audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.51×
Career OrientationPOWER1.51×
PatriotismCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 400 metres audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
CreativityOPEN0.93×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 400 metres have in United States?

400 metres has an estimated audience of 377,667 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 400 metres fans?

52.0% of 400 metres fans are female, 48.0% are male, with an average age of 30.2 years.

03

Which brands do 400 metres fans like most?

400 metres fans show strongest brand affinity for High jump (146.75×), River Plate (139.91×), and Air Europa (138.75×) over the country average.

04

Where do 400 metres fans live in United States?

400 metres fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do 400 metres fans also like?

Beyond 400 metres itself, the audience over-indexes on River Plate (139.91×), Air Europa (138.75×), Yonex (90.38×), and Chiwetel Ejiofor (25.47×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See 400 metres audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 400 metres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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