400 metres Audience in United States
400 metres has an estimated audience of 377,667 people in United States. 52.0% are female, 48.0% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: High jump, River Plate, Air Europa, Google News, Pitch Perfect.
The average 400 metres fan in United States is 30.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include High jump, River Plate, Air Europa, with strongest over-indexing on High jump (130.78× the country average). Demographically, the 400 metres audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of 400 metres fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 30.2 |
| Estimated audience size | 377,667 |
Audience persona
The typical 400 metres fan in United States is balanced, around 30.2 years old, with strong Travelling tendencies and a notable affinity for High jump.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 42,921 | 1.03× |
| Texas | 35,536 | 1.09× |
| Florida | 29,184 | 1.14× |
| New York | 21,945 | 1.04× |
| Georgia | 15,518 | 1.33× |
| North Carolina | 12,497 | 1.1× |
| Illinois | 12,352 | 0.98× |
| Pennsylvania | 11,636 | 0.92× |
| Virginia | 11,217 | 1.22× |
| Ohio | 10,879 | 0.94× |
| New Jersey | 10,231 | 1.07× |
| Maryland | 9,351 | 1.44× |
| Michigan | 8,749 | 0.89× |
| Arizona | 7,384 | 0.96× |
| Tennessee | 7,371 | 0.97× |
| Washington | 6,984 | 0.92× |
| Massachusetts | 6,905 | 0.93× |
| Alabama | 6,067 | 1.15× |
| Missouri | 6,011 | 0.99× |
| Indiana | 5,899 | 0.86× |
| Louisiana | 5,800 | 1.19× |
| South Carolina | 5,739 | 1.01× |
| Colorado | 5,547 | 0.93× |
| Minnesota | 4,959 | 0.92× |
| Wisconsin | 4,939 | 0.87× |
| Oregon | 4,385 | 1.01× |
| Kentucky | 4,370 | 0.92× |
| Oklahoma | 4,324 | 1.03× |
| Connecticut | 4,160 | 1.1× |
| Nevada | 3,198 | 0.88× |
| Arkansas | 3,167 | 1.02× |
| Mississippi | 3,026 | 0.97× |
| Kansas | 2,872 | 0.96× |
| Iowa | 2,629 | 0.84× |
| Utah | 2,572 | 0.76× |
| Hawaii | 1,812 | 1.12× |
| New Mexico | 1,738 | 0.92× |
| Nebraska | 1,613 | 0.85× |
| Idaho | 1,538 | 0.81× |
| Washington, District of Columbia | 1,342 | 1.18× |
| West Virginia | 1,277 | 0.73× |
| Maine | 1,236 | 0.91× |
| Delaware | 1,187 | 1.14× |
| New Hampshire | 1,144 | 0.77× |
| Montana | 1,111 | 1.06× |
| Rhode Island | 1,016 | 0.85× |
| Alaska | 887 | 1.1× |
| South Dakota | 858 | 0.98× |
| North Dakota | 743 | 0.96× |
| Vermont | 695 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| High jump | 130.78× | Sports |
| River Plate | 103.4× | Sports |
| Air Europa | 119.57× | Travel & Leisure |
| Google News | 9.23× | News |
| Pitch Perfect | 24.27× | Movies & TV |
| Indeed.com | 6.26× | Business & Career |
| Google Maps | 4.53× | Internet & Social Media |
| Michelle Pfeiffer | 12.3× | Movies & TV |
| Yonex | 49.43× | Sports |
| GoDaddy | 12.17× | Technology & Electronics |
| StubHub | 8.12× | Travel & Leisure |
| Beirut | 23.16× | Travel & Leisure |
| Kia Sportage | 18× | Cars & Mobility |
| Khan Academy | 6.95× | Business & Career |
| 100 metres | 12.22× | Sports |
| Depop | 10.24× | Fashion & Accessoires |
| DocuSign | 8.56× | Technology & Electronics |
| FIFA World Cup | 2.94× | Sports |
| Nicole Kidman | 6.66× | Movies & TV |
| Volaris | 9.77× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.45 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Career Orientation | POWER | 1.3 |
| Luxury Orientation | PREMIUM | 1.27 |
| Risk Appetite | THRILL | 1.2 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 11.3% |
| Germany | 10.2% |
| Poland | 9.7% |
See 400 metres audiences in other countries
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Frequently asked questions
How many fans does 400 metres have in United States?
400 metres has an estimated audience of 377,667 people in United States, concentrated in California and Texas.
What is the gender split and age of 400 metres fans?
52.0% of 400 metres fans are female, 48.0% are male, with an average age of 30.2 years.
Which brands do 400 metres fans like most?
400 metres fans show strongest brand affinity for High jump (130.78×), River Plate (103.4×), and Air Europa (119.57×) over the country average.
Where do 400 metres fans live in United States?
400 metres fans in United States are most concentrated in California (reach 42,921), Texas (reach 35,536), and Florida (reach 29,184). These three regions account for the largest share of the active audience.
What other brands do 400 metres fans also like?
Beyond 400 metres itself, the audience over-indexes on River Plate (103.4×), Air Europa (119.57×), Google News (9.23×), and Pitch Perfect (24.27×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for 400 metres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.