Rascasse Audience Intelligence

Air Europa Target Market in United States

A data profile of the people who buy, follow and care about Air Europa in United States — modelled from more than twelve digital signal sources. Air Europa has an estimated audience of 267,260 people in United States.

#86among Airline in United States#5316among Brand in United States#4307in Travel & Leisure

The average Air Europa fan in United States is 38.6 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Sirens, U-Haul, transavia, with strongest over-indexing on Sirens (161.08× the country average).

Demographically, the Air Europa audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Air Europa fan in United States is balanced, around 38.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Sirens.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Air Europa profile in United States.

Audience size
267K
in United States
Gender
54.5%♀
45.5% male
Age
38.6
average years
Country rank
#51218
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Air Europa

54.5% are female, 45.5% are male, average age 38.6.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Air Europa audience in United States
MetricValue
Female54.5%
Male45.5%
Average age38.6
Estimated audience size267,260
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Air Europa audience in United States
Age bracketShare%
16-1923%
20-2917%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Air Europa audience comes from United States.

Worldwide audience distribution share by country for Air Europa
CountryShare
Spain44.7%
Colombia7.5%
Argentina4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Air Europa audience in United States is strongest.

Fig. 05

Top regions by affinity

Air Europa customers by region in United States
#RegionReachAffinity×
01Florida~200K10.27×
02New York~70K4.48×
03Washington, District of Columbia~3K4.22×
04New Jersey~20K2.46×
05Connecticut~6K2.26×
06Georgia~10K1.27×
07Massachusetts~6K1.18×
08Virginia~7K1.15×
09Rhode Island<1K0.92×
10Texas~20K0.91×
11Vermont<1K0.90×
12Maryland~4K0.88×
13California~20K0.85×
14Colorado~3K0.84×
15Hawaii<1K0.84×
16Delaware<1K0.84×
17Alaska<1K0.84×
18Nevada~2K0.82×
19South Dakota<1K0.82×
20North Dakota<1K0.82×
21Washington~4K0.81×
22Pennsylvania~7K0.80×
23Maine<1K0.78×
24New Hampshire<1K0.77×
25Montana<1K0.77×
26Illinois~7K0.76×
27Utah~2K0.75×
28North Carolina~6K0.73×
29West Virginia<1K0.72×
30South Carolina~3K0.70×
31Oregon~2K0.70×
32Idaho<1K0.68×
33New Mexico<1K0.67×
34Mississippi~1K0.66×
35Nebraska<1K0.66×
36Arizona~3K0.64×
37Tennessee~3K0.64×
38Kansas~1K0.64×
39Arkansas~1K0.62×
40Louisiana~2K0.61×
41Minnesota~2K0.60×
42Kentucky~2K0.59×
43Iowa~1K0.59×
44Oklahoma~2K0.56×
45Alabama~2K0.55×
46Missouri~2K0.53×
47Indiana~2K0.52×
48Michigan~3K0.51×
49Wisconsin~2K0.50×
50Ohio~4K0.49×
Fig. 06

Affinity by region

Affinity by region — Air Europa, United States
0.49×1.00×10.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Air Europa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Air Europa audience
#·InterestCategoryAffinity×
01transaviaTravel & Leisure603.30×
02IdeaPadTechnology & Electronics456.46×
03EurowingsTravel & Leisure294.31×
04GeirangerfjordTravel & Leisure271.00×
05Resorts World SentosaTravel & Leisure183.28×
06VuelingTravel & Leisure163.40×
07SirensMovies & TV161.08×
08400 metresSports138.75×
09HeptathlonSports122.27×
10Turkey national basketball teamSports109.80×
11The Secret of My Success (1987 film)Movies & TV98.73×
12Under SiegeMovies & TV84.87×
13Marca (newspaper)News70.90×
14Inspector GadgetMovies & TV57.16×
15U-HaulBusiness & Career54.20×
16LufthansaTravel & Leisure31.85×
17FedExBusiness & Career24.12×
18LenovoTechnology & Electronics22.18×
19Public StorageBusiness & Career18.87×
20Nancy PelosiPolitics & Society12.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Air Europa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Air Europa audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM4.09×
PatriotismCONSERVATISM2.40×
TravellingTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Air Europa audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.50×
MindfulnessBALANCE0.65×
Family OrientationCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Air Europa's target market in United States?

Air Europa's target market in United States covers an estimated 267,260 people, concentrated in Florida and New York.

02

What is the gender split and age of Air Europa customers?

54.5% of the Air Europa audience are female, 45.5% are male, with an average age of 38.6 years.

03

Which brands do Air Europa fans like most?

Air Europa fans show strongest brand affinity for Sirens (161.08×), U-Haul (54.2×), and transavia (603.3×) over the country average.

04

Where do Air Europa fans live in United States?

Air Europa fans in United States are most concentrated in Florida (reach ~200K), New York (reach ~70K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Air Europa fans also like?

Beyond Air Europa itself, the audience over-indexes on U-Haul (54.2×), transavia (603.3×), IdeaPad (456.46×), and Vueling (163.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Air Europa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Air Europa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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