Rascasse Audience Intelligence

Lufthansa Target Market in United States

A data profile of the people who buy, follow and care about Lufthansa in United States — modelled from more than twelve digital signal sources. Lufthansa has an estimated audience of 3,436,794 people in United States.

#20among Airline in United States#958among Brand in United States#753in Travel & Leisure

The average Lufthansa fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Malaysia Airlines, Travel Agent (magazine), Air India, with strongest over-indexing on Malaysia Airlines (127.89× the country average).

Demographically, the Lufthansa audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lufthansa fan in United States is balanced, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Malaysia Airlines.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lufthansa profile in United States.

Audience size
3.4M
in United States
Gender
47.3%♀
52.7% male
Age
38.4
average years
Country rank
#9170
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lufthansa

47.3% are female, 52.7% are male, average age 38.4.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Lufthansa audience in United States
MetricValue
Female47.3%
Male52.7%
Average age38.4
Estimated audience size3,436,794
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Lufthansa audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Lufthansa audience comes from United States.

Worldwide audience distribution share by country for Lufthansa
CountryShare
Germany29.3%
United States8.8%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lufthansa audience in United States is strongest.

Fig. 05

Top regions by affinity

Lufthansa customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K2.70×
02Colorado~100K2.38×
03Massachusetts~100K2.24×
04Illinois~200K1.74×
05California~600K1.67×
06New Jersey~100K1.67×
07New Hampshire~20K1.59×
08North Carolina~200K1.53×
09Washington~100K1.52×
10Missouri~80K1.52×
11Virginia~100K1.49×
12Florida~300K1.46×
13New York~300K1.44×
14Texas~400K1.31×
15Maryland~70K1.28×
16Alaska~9K1.26×
17Rhode Island~10K1.24×
18Michigan~100K1.18×
19Connecticut~40K1.18×
20Vermont~7K1.11×
21Maine~10K1.05×
22Hawaii~10K1.02×
23Minnesota~50K0.96×
24Nevada~30K0.96×
25Georgia~100K0.92×
26Delaware~8K0.91×
27South Carolina~50K0.89×
28Pennsylvania~100K0.85×
29Wisconsin~40K0.79×
30Wyoming~4K0.79×
31Oregon~30K0.76×
32Arizona~50K0.74×
33Idaho~10K0.64×
34Montana~6K0.64×
35Kansas~20K0.63×
36Ohio~60K0.59×
37Iowa~20K0.58×
38New Mexico~10K0.58×
39Indiana~30K0.56×
40Nebraska~9K0.55×
41Oklahoma~20K0.54×
42Tennessee~40K0.52×
43South Dakota~4K0.51×
44Utah~10K0.47×
45Kentucky~20K0.41×
46Arkansas~10K0.41×
47Louisiana~20K0.40×
48Alabama~20K0.39×
49West Virginia~6K0.39×
50Mississippi~8K0.30×
Fig. 06

Affinity by region

Affinity by region — Lufthansa, United States
0.30×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lufthansa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lufthansa audience
#·InterestCategoryAffinity×
01Travel Agent (magazine)Website / Newspaper / Magazine155.33×
02Air MilesTravel & Leisure151.74×
03Munich AirportTravel & Leisure139.93×
04Malaysia AirlinesTravel & Leisure127.89×
05Brussels AirlinesTravel & Leisure103.13×
06QlikBusiness & Career99.81×
07Air IndiaTravel & Leisure87.69×
08Etihad AirwaysTravel & Leisure34.80×
09Qatar AirwaysTravel & Leisure29.81×
10Air FranceTravel & Leisure24.24×
11EmiratesTravel & Leisure22.30×
12Air CanadaTravel & Leisure21.01×
13FlightAwareTravel & Leisure18.65×
14BelgiumTravel & Leisure18.37×
15AmsterdamTravel & Leisure17.50×
16Dallas/Fort Worth International AirportTravel & Leisure16.26×
17British AirwaysTravel & Leisure15.92×
18ChinaTravel & Leisure7.38×
19SydneyTravel & Leisure7.11×
20AustraliaTravel & Leisure4.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lufthansa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lufthansa audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.19×
TravellingTHRILL2.55×
PatriotismCONSERVATISM2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lufthansa audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Community OrientationOPEN1.00×
Price SensitivityPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lufthansa's target market in United States?

Lufthansa's target market in United States covers an estimated 3,436,794 people, concentrated in California and Texas.

02

What is the gender split and age of Lufthansa customers?

47.3% of the Lufthansa audience are female, 52.7% are male, with an average age of 38.4 years.

03

Which brands do Lufthansa fans like most?

Lufthansa fans show strongest brand affinity for Malaysia Airlines (127.89×), Travel Agent (magazine) (155.33×), and Air India (87.69×) over the country average.

04

Where do Lufthansa fans live in United States?

Lufthansa fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lufthansa fans also like?

Beyond Lufthansa itself, the audience over-indexes on Travel Agent (magazine) (155.33×), Air India (87.69×), Air Miles (151.74×), and Qatar Airways (29.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Lufthansa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lufthansa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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