Lufthansa Audience in United States

Lufthansa logo

Lufthansa has an estimated audience of 3,370,032 people in United States. 47.3% are female, 52.7% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Malaysia Airlines, Air India, Travel Agent (magazine), Air Miles, Qatar Airways.

The average Lufthansa fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Malaysia Airlines, Air India, Travel Agent (magazine), with strongest over-indexing on Malaysia Airlines (127.89× the country average). Demographically, the Lufthansa audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Lufthansa fans

Demographic split for Lufthansa audience in United States
MetricValue
Female47.3%
Male52.7%
Average age38.4
Estimated audience size3,370,032

Audience persona

The typical Lufthansa fan in United States is balanced, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Malaysia Airlines.

Top regions in United States

Top regions ranked by reach for Lufthansa in United States
RegionReachAffinity
California645,8901.74×
Texas400,9101.38×
Florida339,4111.49×
New York283,6421.51×
Illinois198,7471.77×
North Carolina157,8261.56×
New Jersey152,7011.78×
Massachusetts147,7612.23×
Virginia123,9491.51×
Colorado121,3572.28×
Washington105,7841.56×
Michigan102,2821.16×
Pennsylvania100,0230.88×
Georgia97,6920.94×
Missouri82,3011.52×
Maryland72,0901.24×
Ohio62,6210.6×
Minnesota53,9031.12×
Arizona51,0390.74×
South Carolina45,4860.9×
Connecticut41,2991.22×
Wisconsin39,2430.77×
Indiana34,8000.57×
Tennessee34,7930.51×
Nevada31,9140.98×
Oregon30,3350.79×
Washington, District of Columbia29,0872.87×
New Hampshire19,8981.5×
Oklahoma18,9960.51×
Alabama17,3520.37×
Kentucky16,6460.39×
Louisiana15,9780.37×
Kansas15,7580.59×
Iowa15,3940.55×
Hawaii14,1780.98×
Utah13,2000.44×
Rhode Island12,3941.16×
Maine11,6000.96×
Arkansas10,0220.36×
Idaho9,8640.58×
New Mexico8,8510.52×
Nebraska8,5380.51×
Alaska8,5041.18×
Delaware7,7870.84×
Mississippi6,3600.23×
Vermont5,9211×
Montana5,1190.55×
West Virginia4,7230.3×
Wyoming3,3870.68×
South Dakota3,3050.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lufthansa audience
BrandAffinityCategory
Malaysia Airlines127.89×Travel & Leisure
Air India87.69×Travel & Leisure
Travel Agent (magazine)155.33×
Air Miles151.74×Travel & Leisure
Qatar Airways29.81×Travel & Leisure
FlightAware18.65×Travel & Leisure
Brussels Airlines103.13×Travel & Leisure
Air Belgium52.53×Travel & Leisure
Final Destination7.51×Movies & TV
Qlik99.81×Business & Career
Air France24.24×Travel & Leisure
Amsterdam17.5×Travel & Leisure
Air Canada21.01×Travel & Leisure
Emirates22.3×Travel & Leisure
Etihad Airways34.8×Travel & Leisure
Munich Airport139.93×Travel & Leisure
British Airways15.92×Travel & Leisure
China7.38×Travel & Leisure
Dallas/Fort Worth International Airport16.26×Travel & Leisure
Indian Premier League6.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lufthansa audience
TraitClusterScore
PatriotismCONSERVATISM3.4
TravellingTHRILL3.06
Design AffinityPREMIUM2.31
Quality AwarenessPREMIUM2.05
Luxury OrientationPREMIUM1.94
Risk AppetiteTHRILL1.74

Worldwide distribution

Worldwide audience distribution share by country for Lufthansa
CountryShare
Germany29.0%
United States8.8%
Italy7.4%

See Lufthansa audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Lufthansa have in United States?

Lufthansa has an estimated audience of 3,370,032 people in United States, concentrated in California and Texas.

What is the gender split and age of Lufthansa fans?

47.3% of Lufthansa fans are female, 52.7% are male, with an average age of 38.4 years.

Which brands do Lufthansa fans like most?

Lufthansa fans show strongest brand affinity for Malaysia Airlines (127.89×), Air India (87.69×), and Travel Agent (magazine) (155.33×) over the country average.

Where do Lufthansa fans live in United States?

Lufthansa fans in United States are most concentrated in California (reach 645,890), Texas (reach 400,910), and Florida (reach 339,411). These three regions account for the largest share of the active audience.

What other brands do Lufthansa fans also like?

Beyond Lufthansa itself, the audience over-indexes on Air India (87.69×), Travel Agent (magazine) (155.33×), Air Miles (151.74×), and Qatar Airways (29.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lufthansa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.