British Airways Audience in United States

British Airways logo

British Airways has an estimated audience of 5,299,543 people in United States. 50.1% are female, 49.9% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Bank of America, Virgin Atlantic, Norse Atlantic Airways, Chase, Alaska Airlines.

The average British Airways fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank of America, Virgin Atlantic, Norse Atlantic Airways, with strongest over-indexing on Bank of America (11.38× the country average). Demographically, the British Airways audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of British Airways fans

Demographic split for British Airways audience in United States
MetricValue
Female50.1%
Male49.9%
Average age42.0
Estimated audience size5,299,543

Audience persona

The typical British Airways fan in United States is balanced, around 42.0 years old, with strong Travelling tendencies and a notable affinity for Bank of America.

Top regions in United States

Top regions ranked by reach for British Airways in United States
RegionReachAffinity
California1,053,6641.81×
Texas713,6431.57×
Florida525,2511.46×
New York516,0021.74×
Pennsylvania230,4151.29×
Massachusetts222,3842.13×
Illinois213,2041.21×
Arizona208,3321.93×
Washington207,4451.95×
New Jersey192,4411.43×
Virginia178,1251.38×
Maryland162,2191.78×
Georgia150,8610.92×
North Carolina145,4610.91×
Tennessee135,6431.28×
Colorado130,9911.57×
Ohio122,0490.75×
Oregon103,4241.7×
Nevada77,6821.52×
Louisiana70,8101.04×
Connecticut61,8881.16×
Indiana56,1320.58×
Michigan54,8700.4×
South Carolina50,0680.63×
Wisconsin47,5080.6×
Missouri47,3840.55×
Kentucky44,4270.67×
Washington, District of Columbia43,6542.74×
Oklahoma32,2560.55×
Alabama31,3540.42×
Minnesota28,2780.37×
New Hampshire26,2191.26×
Utah24,6760.52×
Hawaii20,6400.91×
Kansas20,5310.49×
Rhode Island19,5461.16×
Arkansas19,2190.44×
Maine17,9840.95×
Iowa17,4390.4×
New Mexico16,7140.63×
Delaware16,6711.14×
Idaho15,4120.58×
Mississippi15,3040.35×
Alaska11,5811.02×
Nebraska11,2640.42×
West Virginia10,3420.42×
Montana7,3680.5×
Vermont7,0670.76×
Wyoming4,0760.52×
South Dakota3,1140.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for British Airways audience
BrandAffinityCategory
Bank of America11.38×Business & Career
Virgin Atlantic42.03×Travel & Leisure
Norse Atlantic Airways62.96×Travel & Leisure
Chase8.44×Business & Career
Alaska Airlines11.88×Travel & Leisure
JetBlue10.2×Travel & Leisure
La Perla (clothing)43.61×Fashion & Accessoires
Stone massage22.73×Health
Qatar Airways19.52×Travel & Leisure
Lollapalooza10.55×Music & Radio
Shellac13.56×Beauty & Wellness
Air France17.44×Travel & Leisure
Spirit Airlines8.22×Travel & Leisure
Thai massage36.88×Health
Expedia4.8×Travel & Leisure
Virgin America55.12×Travel & Leisure
Hangout Music Festival29×Music & Radio
Finnair45.98×Travel & Leisure
Plucking (hair removal)29.13×Beauty & Wellness
Hong Kong Airlines52.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by British Airways audience
TraitClusterScore
TravellingTHRILL2.65
Design AffinityPREMIUM2.03
Quality AwarenessPREMIUM1.94
SustainabilityBALANCE1.76
LGBTQ+ IdentityOPEN1.76
Luxury OrientationPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for British Airways
CountryShare
United Kingdom39.2%
United States13.4%
India4.5%

See British Airways audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does British Airways have in United States?

British Airways has an estimated audience of 5,299,543 people in United States, concentrated in California and Texas.

What is the gender split and age of British Airways fans?

50.1% of British Airways fans are female, 49.9% are male, with an average age of 42.0 years.

Which brands do British Airways fans like most?

British Airways fans show strongest brand affinity for Bank of America (11.38×), Virgin Atlantic (42.03×), and Norse Atlantic Airways (62.96×) over the country average.

Where do British Airways fans live in United States?

British Airways fans in United States are most concentrated in California (reach 1,053,664), Texas (reach 713,643), and Florida (reach 525,251). These three regions account for the largest share of the active audience.

What other brands do British Airways fans also like?

Beyond British Airways itself, the audience over-indexes on Virgin Atlantic (42.03×), Norse Atlantic Airways (62.96×), Chase (8.44×), and Alaska Airlines (11.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for British Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.