Rascasse Audience Intelligence

Qatar Airways Target Market in United States

A data profile of the people who buy, follow and care about Qatar Airways in United States — modelled from more than twelve digital signal sources. Qatar Airways has an estimated audience of 3,731,839 people in United States.

#16among Airline in United States#882among Brand in United States#703in Travel & Leisure

The average Qatar Airways fan in United States is 41.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Property finder, Merrill Lynch, United Parcel Service, with strongest over-indexing on Property finder (19.85× the country average).

Demographically, the Qatar Airways audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Qatar Airways fan in United States is more male, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Property finder.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Qatar Airways profile in United States.

Audience size
3.7M
in United States
Gender
42.1%♀
57.9% male
Age
41.6
average years
Country rank
#8528
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Qatar Airways

42.1% are female, 57.9% are male, average age 41.6.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Qatar Airways audience in United States
MetricValue
Female42.1%
Male57.9%
Average age41.6
Estimated audience size3,731,839
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Qatar Airways audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Qatar Airways audience comes from United States.

Worldwide audience distribution share by country for Qatar Airways
CountryShare
United Kingdom8.8%
United States8.8%
India6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Qatar Airways audience in United States is strongest.

Fig. 05

Top regions by affinity

Qatar Airways customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K2.66×
02Texas~800K2.32×
03Virginia~200K2.16×
04Georgia~300K2.10×
05Maryland~100K2.04×
06Washington~100K1.87×
07Massachusetts~100K1.79×
08New York~300K1.57×
09New Jersey~200K1.55×
10Delaware~20K1.55×
11California~600K1.41×
12Florida~300K1.24×
13North Carolina~100K1.21×
14Pennsylvania~200K1.17×
15Illinois~200K1.16×
16Connecticut~50K1.13×
17Alaska~9K1.03×
18New Hampshire~20K1.01×
19Arizona~80K0.98×
20Kansas~30K0.92×
21Oregon~40K0.91×
22Missouri~50K0.85×
23Tennessee~70K0.84×
24Ohio~100K0.83×
25Arkansas~30K0.83×
26Rhode Island~10K0.82×
27Nevada~30K0.77×
28Minnesota~40K0.76×
29South Carolina~40K0.75×
30Oklahoma~30K0.71×
31Colorado~40K0.70×
32Michigan~70K0.69×
33Indiana~50K0.69×
34Alabama~40K0.68×
35Nebraska~10K0.67×
36Maine~10K0.67×
37Vermont~5K0.65×
38Kentucky~30K0.62×
39North Dakota~5K0.60×
40Louisiana~30K0.59×
41Utah~20K0.59×
42Hawaii~10K0.59×
43New Mexico~10K0.58×
44Iowa~20K0.57×
45Idaho~10K0.57×
46South Dakota~5K0.52×
47Mississippi~20K0.51×
48Wisconsin~30K0.50×
49Montana~5K0.48×
50West Virginia~9K0.46×
Fig. 06

Affinity by region

Affinity by region — Qatar Airways, United States
0.46×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Qatar Airways audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Qatar Airways audience
#·InterestCategoryAffinity×
01Institute of Contemporary ArtsArts & Culture83.18×
02SchoolsFirst Federal Credit UnionBusiness & Career57.04×
03PGA TOUR SuperstoreShopping41.29×
04Etihad AirwaysTravel & Leisure37.44×
05PURE BarSports37.34×
06LAN AirlinesTravel & Leisure32.28×
07Merrill LynchBusiness & Career31.39×
08Turkish AirlinesTravel & Leisure27.38×
09Cathay PacificTravel & Leisure22.50×
10AeroméxicoTravel & Leisure21.34×
11Singapore AirlinesTravel & Leisure20.67×
12Property finderHome & Garden19.85×
13AviancaTravel & Leisure18.20×
14Dallas/Fort Worth International AirportTravel & Leisure16.26×
15Air CanadaTravel & Leisure14.40×
16Final DestinationMovies & TV13.85×
17Environmental technologyHome & Garden13.47×
18Soldering ironHome & Garden12.10×
19United Parcel ServiceBusiness & Career8.76×
20Zoom (TV channel)Technology & Electronics6.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Qatar Airways audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Qatar Airways audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.40×
Quality AwarenessPREMIUM2.80×
Design AffinityPREMIUM2.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Qatar Airways audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.85×
Community OrientationOPEN0.88×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Qatar Airways's target market in United States?

Qatar Airways's target market in United States covers an estimated 3,731,839 people, concentrated in Texas and California.

02

What is the gender split and age of Qatar Airways customers?

42.1% of the Qatar Airways audience are female, 57.9% are male, with an average age of 41.6 years.

03

Which brands do Qatar Airways fans like most?

Qatar Airways fans show strongest brand affinity for Property finder (19.85×), Merrill Lynch (31.39×), and United Parcel Service (8.76×) over the country average.

04

Where do Qatar Airways fans live in United States?

Qatar Airways fans in United States are most concentrated in Texas (reach ~800K), California (reach ~600K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Qatar Airways fans also like?

Beyond Qatar Airways itself, the audience over-indexes on Merrill Lynch (31.39×), United Parcel Service (8.76×), Turkish Airlines (27.38×), and PURE Bar (37.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Qatar Airways audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Qatar Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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