Virgin Atlantic Audience in United States

Virgin Atlantic logo

Virgin Atlantic has an estimated audience of 2,020,218 people in United States. 52.9% are female, 47.1% are male, average age 46.8. Top regions: California, Florida, New York. Top brand affinities: Mark Zuckerberg, Final Destination, Porter Airlines, Mark Cuban, Vueling.

The average Virgin Atlantic fan in United States is 46.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Mark Zuckerberg, Final Destination, Porter Airlines, with strongest over-indexing on Mark Zuckerberg (20.95× the country average). Demographically, the Virgin Atlantic audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Virgin Atlantic fans

Demographic split for Virgin Atlantic audience in United States
MetricValue
Female52.9%
Male47.1%
Average age46.8
Estimated audience size2,020,218

Audience persona

The typical Virgin Atlantic fan in United States is balanced, around 46.8 years old, with strong Quality Awareness tendencies and a notable affinity for Mark Zuckerberg.

Top regions in United States

Top regions ranked by reach for Virgin Atlantic in United States
RegionReachAffinity
California593,9242.67×
Florida390,9432.86×
New York365,8453.24×
Georgia137,5912.21×
Texas121,8230.7×
Massachusetts95,2092.39×
New Jersey89,3051.74×
Washington88,5152.18×
Virginia78,8161.6×
Maryland46,3971.34×
North Carolina44,8990.74×
Nevada44,6002.28×
Pennsylvania41,7100.61×
Illinois41,6360.62×
Michigan37,7210.71×
Connecticut37,2291.84×
Ohio35,2250.57×
Arizona28,5030.69×
Tennessee27,5850.68×
Minnesota24,9170.86×
Colorado23,0030.72×
South Carolina21,7360.72×
Oregon20,4940.89×
Utah19,0761.05×
Alabama16,8220.6×
Indiana16,5190.45×
Washington, District of Columbia16,3682.7×
Missouri15,2600.47×
Hawaii11,6471.34×
Wisconsin11,1860.37×
Louisiana11,0400.42×
New Hampshire10,8791.37×
Kentucky10,7310.42×
Oklahoma8,0190.36×
Rhode Island7,5581.18×
Kansas7,0120.44×
Maine6,9990.97×
Idaho6,8330.67×
Arkansas6,2460.38×
Mississippi5,4870.33×
Iowa5,2660.32×
New Mexico4,2830.42×
Nebraska3,2620.32×
Delaware3,0840.55×
West Virginia2,9800.32×
Vermont2,8130.79×
Montana2,6560.47×
Alaska2,3790.55×
North Dakota1,2960.31×
South Dakota1,1890.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Virgin Atlantic audience
BrandAffinityCategory
Mark Zuckerberg20.95×Business & Career
Final Destination8.21×Movies & TV
Porter Airlines45.65×Travel & Leisure
Mark Cuban17.67×Business & Career
Vueling33.66×Travel & Leisure
Air India17.74×Travel & Leisure
Turkish Airlines13.27×Travel & Leisure
All Nippon Airways14.97×Travel & Leisure
Lori Greiner25.89×Business & Career
Norse Atlantic Airways26.76×Travel & Leisure
Virgin Mobile27.29×Technology & Electronics
Bill Gates9.91×Business & Career
Cathay Pacific16.92×Travel & Leisure
American Airlines2.71×Travel & Leisure
Manchester Airport56.18×Travel & Leisure
Fox News Channel1.87×Movies & TV
British Airways8.64×Travel & Leisure
EVA Air16.4×Travel & Leisure
Barbara Corcoran20.99×Business & Career
Google Flights3.44×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Virgin Atlantic audience
TraitClusterScore
Quality AwarenessPREMIUM4.33
TravellingTHRILL3.42
Design AffinityPREMIUM2.54
Career OrientationPOWER2.43
SustainabilityBALANCE2.31
LGBTQ+ IdentityOPEN1.77

Worldwide distribution

Worldwide audience distribution share by country for Virgin Atlantic
CountryShare
United Kingdom45.9%
United States23.5%
China4.4%

See Virgin Atlantic audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Virgin Atlantic have in United States?

Virgin Atlantic has an estimated audience of 2,020,218 people in United States, concentrated in California and Florida.

What is the gender split and age of Virgin Atlantic fans?

52.9% of Virgin Atlantic fans are female, 47.1% are male, with an average age of 46.8 years.

Which brands do Virgin Atlantic fans like most?

Virgin Atlantic fans show strongest brand affinity for Mark Zuckerberg (20.95×), Final Destination (8.21×), and Porter Airlines (45.65×) over the country average.

Where do Virgin Atlantic fans live in United States?

Virgin Atlantic fans in United States are most concentrated in California (reach 593,924), Florida (reach 390,943), and New York (reach 365,845). These three regions account for the largest share of the active audience.

What other brands do Virgin Atlantic fans also like?

Beyond Virgin Atlantic itself, the audience over-indexes on Final Destination (8.21×), Porter Airlines (45.65×), Mark Cuban (17.67×), and Vueling (33.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Virgin Atlantic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.