A data profile of the people who buy, follow and care about Final Destination in United States — modelled from more than twelve digital signal sources. Final Destination has an estimated audience of 13,349,806 people in United States.
The average Final Destination fan in United States is 40.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include United Parcel Service, FlightAware, Stranger Things, with strongest over-indexing on United Parcel Service (8.44× the country average).
Demographically, the Final Destination audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Final Destination fan in United States is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for United Parcel Service.
The key figures that characterise the Final Destination profile in United States.
52.6% are female, 47.4% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 40.6 |
| Estimated audience size | 13,349,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 26% |
Where the Final Destination audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oklahoma | ~300K | 1.26× | |
| 02 | Arkansas | ~200K | 1.22× | |
| 03 | Mississippi | ~200K | 1.22× | |
| 04 | Texas | ~2M | 1.21× | |
| 05 | Kentucky | ~300K | 1.20× | |
| 06 | Georgia | ~800K | 1.19× | |
| 07 | Missouri | ~400K | 1.19× | |
| 08 | New Mexico | ~100K | 1.17× | |
| 09 | Louisiana | ~300K | 1.14× | |
| 10 | Nevada | ~200K | 1.14× | |
| 11 | Indiana | ~400K | 1.13× | |
| 12 | North Carolina | ~700K | 1.11× | |
| 13 | Tennessee | ~500K | 1.10× | |
| 14 | South Carolina | ~300K | 1.10× | |
| 15 | West Virginia | ~100K | 1.10× | |
| 16 | Ohio | ~700K | 1.08× | |
| 17 | Kansas | ~200K | 1.08× | |
| 18 | Illinois | ~800K | 1.07× | |
| 19 | Michigan | ~600K | 1.07× | |
| 20 | California | ~2.5M | 1.02× | |
| 21 | Iowa | ~200K | 1.02× | |
| 22 | Idaho | ~100K | 1.02× | |
| 23 | Pennsylvania | ~700K | 1.01× | |
| 24 | Maryland | ~400K | 1.01× | |
| 25 | Alabama | ~300K | 1.00× | |
| 26 | Nebraska | ~100K | 1.00× | |
| 27 | Oregon | ~200K | 0.99× | |
| 28 | Washington | ~400K | 0.98× | |
| 29 | Colorado | ~300K | 0.98× | |
| 30 | Wisconsin | ~300K | 0.98× | |
| 31 | Delaware | ~60K | 0.97× | |
| 32 | Arizona | ~400K | 0.96× | |
| 33 | Utah | ~200K | 0.95× | |
| 34 | Virginia | ~500K | 0.94× | |
| 35 | Florida | ~1.5M | 0.93× | |
| 36 | South Dakota | ~40K | 0.93× | |
| 37 | North Dakota | ~40K | 0.93× | |
| 38 | Minnesota | ~300K | 0.91× | |
| 39 | Maine | ~70K | 0.91× | |
| 40 | Montana | ~50K | 0.91× | |
| 41 | Rhode Island | ~60K | 0.88× | |
| 42 | New York | ~1M | 0.87× | |
| 43 | Connecticut | ~200K | 0.86× | |
| 44 | New Hampshire | ~70K | 0.86× | |
| 45 | New Jersey | ~500K | 0.85× | |
| 46 | Alaska | ~40K | 0.85× | |
| 47 | Massachusetts | ~300K | 0.80× | |
| 48 | Vermont | ~30K | 0.76× | |
| 49 | Hawaii | ~70K | 0.75× | |
| 50 | Washington, District of Columbia | ~40K | 0.71× |
The strongest cross-interests of the Final Destination audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Turkish Airlines | Travel & Leisure | 14.07× | ||
| 02 | EVA Air | Travel & Leisure | 14.07× | ||
| 03 | Malaysia Airlines | Travel & Leisure | 14.07× | ||
| 04 | Qatar Airways | Travel & Leisure | 13.85× | ||
| 05 | FlightAware | Travel & Leisure | 10.08× | ||
| 06 | United Parcel Service | Business & Career | 8.44× | ||
| 07 | Stranger Things | Movies & TV | 4.80× | ||
| 08 | Google Flights | Travel & Leisure | 4.48× | ||
| 09 | FedEx | Business & Career | 3.85× | ||
| 10 | Sustainable energy | Home & Garden | 3.84× | ||
| 11 | First class travel | Travel & Leisure | 3.58× | ||
| 12 | Renewable energy | Business & Career | 3.36× | ||
| 13 | Expedia | Travel & Leisure | 3.10× | ||
| 14 | Subway | Food & Beverages | 3.03× | ||
| 15 | Pizza Hut | Food & Beverages | 2.92× | ||
| 16 | Mortgage loans | Business & Career | 2.61× | ||
| 17 | McDonald's | Food & Beverages | 2.28× | ||
| 18 | Airbnb | Travel & Leisure | 2.10× | ||
| 19 | United States Postal Service | Business & Career | 2.09× | ||
| 20 | Internet & Social Media | 1.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.58× | |
| Quality Awareness | PREMIUM | 2.05× | |
| Convenience Orientation | PREMIUM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Design Affinity | PREMIUM | 0.80× |
Final Destination has an estimated audience of 13,349,806 people in United States, concentrated in California and Texas.
52.6% of Final Destination fans are female, 47.4% are male, with an average age of 40.6 years.
Final Destination fans show strongest brand affinity for United Parcel Service (8.44×), FlightAware (10.08×), and Stranger Things (4.8×) over the country average.
Final Destination fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Final Destination itself, the audience over-indexes on FlightAware (10.08×), Stranger Things (4.8×), Turkish Airlines (14.07×), and Qatar Airways (13.85×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Final Destination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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