Rascasse Audience Intelligence

EVA Air Target Market in United States

A data profile of the people who buy, follow and care about EVA Air in United States — modelled from more than twelve digital signal sources. EVA Air has an estimated audience of 1,539,884 people in United States.

#32among Airline in United States#1808among Brand in United States#1317in Travel & Leisure

The average EVA Air fan in United States is 43.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include All Nippon Airways, Peach (airline), Cathay Pacific, with strongest over-indexing on All Nippon Airways (159.04× the country average).

Demographically, the EVA Air audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Travelling, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical EVA Air fan in United States is more male, around 43.4 years old, with strong Travelling tendencies and a notable affinity for All Nippon Airways.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EVA Air profile in United States.

Audience size
1.5M
in United States
Gender
44.5%♀
55.5% male
Age
43.4
average years
Country rank
#17405
Brand in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of EVA Air

44.5% are female, 55.5% are male, average age 43.4.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for EVA Air audience in United States
MetricValue
Female44.5%
Male55.5%
Average age43.4
Estimated audience size1,539,884
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the EVA Air audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3917%
40-4923%
50+32%
Fig. 04

Worldwide distribution

18.5%

of the worldwide EVA Air audience comes from United States.

Worldwide audience distribution share by country for EVA Air
CountryShare
United States18.5%
Taiwan13.6%
China9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EVA Air audience in United States is strongest.

Fig. 05

Top regions by affinity

EVA Air customers by region in United States
#RegionReachAffinity×
01California~800K5.15×
02Washington~100K4.41×
03Alaska~10K3.67×
04Illinois~100K2.87×
05Texas~400K2.86×
06Nevada~30K2.22×
07New York~100K1.57×
08Oregon~30K1.56×
09Washington, District of Columbia~6K1.42×
10New Jersey~50K1.37×
11Hawaii~8K1.28×
12Maryland~30K1.05×
13Wisconsin~20K1.05×
14Arizona~30K1.02×
15Idaho~7K0.96×
16Virginia~30K0.91×
17Minnesota~20K0.86×
18Utah~10K0.82×
19Colorado~20K0.80×
20Indiana~20K0.78×
21Montana~3K0.75×
22Connecticut~10K0.72×
23Massachusetts~20K0.67×
24New Mexico~5K0.67×
25Louisiana~10K0.66×
26Florida~60K0.65×
27Delaware~3K0.65×
28Georgia~30K0.62×
29North Dakota~2K0.61×
30Missouri~10K0.59×
31Oklahoma~10K0.59×
32Vermont~2K0.59×
33Kansas~7K0.56×
34Pennsylvania~30K0.55×
35Iowa~7K0.55×
36South Dakota~2K0.54×
37Michigan~20K0.53×
38New Hampshire~3K0.50×
39Rhode Island~2K0.50×
40Nebraska~4K0.48×
41Arkansas~6K0.46×
42West Virginia~3K0.45×
43Maine~2K0.45×
44North Carolina~20K0.44×
45Ohio~20K0.43×
46Tennessee~10K0.40×
47South Carolina~9K0.40×
48Mississippi~5K0.40×
49Kentucky~7K0.36×
50Alabama~7K0.32×
Fig. 06

Affinity by region

Affinity by region — EVA Air, United States
0.32×1.00×5.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EVA Air audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EVA Air audience
#·InterestCategoryAffinity×
01Peach (airline)Travel & Leisure236.15×
02Hong Kong AirlinesTravel & Leisure208.20×
03Nok AirTravel & Leisure182.37×
04Porter AirlinesTravel & Leisure172.82×
05Jetstar AirwaysTravel & Leisure161.21×
06All Nippon AirwaysTravel & Leisure159.04×
07Asiana AirlinesTravel & Leisure125.93×
08Cathay PacificTravel & Leisure122.81×
09China AirlinesTravel & Leisure113.78×
10ScootTravel & Leisure109.71×
11Korean AirTravel & Leisure102.68×
12WestJetTravel & Leisure97.03×
13Turkish AirlinesTravel & Leisure71.61×
14KLMTravel & Leisure67.79×
15Singapore AirlinesTravel & Leisure61.36×
16Japan AirlinesTravel & Leisure48.10×
17Qatar AirwaysTravel & Leisure42.01×
18LufthansaTravel & Leisure41.25×
19EmiratesTravel & Leisure37.30×
20American AirlinesTravel & Leisure8.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EVA Air audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EVA Air audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL6.03×
Price SensitivityPREMIUM2.76×
Quality AwarenessPREMIUM2.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EVA Air audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
CreativityOPEN1.00×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is EVA Air's target market in United States?

EVA Air's target market in United States covers an estimated 1,539,884 people, concentrated in California and Texas.

02

What is the gender split and age of EVA Air customers?

44.5% of the EVA Air audience are female, 55.5% are male, with an average age of 43.4 years.

03

Which brands do EVA Air fans like most?

EVA Air fans show strongest brand affinity for All Nippon Airways (159.04×), Peach (airline) (236.15×), and Cathay Pacific (122.81×) over the country average.

04

Where do EVA Air fans live in United States?

EVA Air fans in United States are most concentrated in California (reach ~800K), Texas (reach ~400K), and Illinois (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do EVA Air fans also like?

Beyond EVA Air itself, the audience over-indexes on Peach (airline) (236.15×), Cathay Pacific (122.81×), Turkish Airlines (71.61×), and Porter Airlines (172.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See EVA Air audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for EVA Air. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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