EVA Air Audience in United States

EVA Air logo

EVA Air has an estimated audience of 1,470,800 people in United States. 44.5% are female, 55.5% are male, average age 43.4. Top regions: California, Texas, Illinois. Top brand affinities: All Nippon Airways, Peach (airline), Cathay Pacific, Turkish Airlines, Porter Airlines.

The average EVA Air fan in United States is 43.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include All Nippon Airways, Peach (airline), Cathay Pacific, with strongest over-indexing on All Nippon Airways (159.04× the country average). Demographically, the EVA Air audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of EVA Air fans

Demographic split for EVA Air audience in United States
MetricValue
Female44.5%
Male55.5%
Average age43.4
Estimated audience size1,470,800

Audience persona

The typical EVA Air fan in United States is more male, around 43.4 years old, with strong Travelling tendencies and a notable affinity for All Nippon Airways.

Top regions in United States

Top regions ranked by reach for EVA Air in United States
RegionReachAffinity
California878,6615.43×
Texas305,7682.42×
Illinois146,3202.99×
Washington139,9714.74×
New York139,3881.7×
Florida64,5860.65×
New Jersey56,9931.52×
Arizona33,0991.1×
Nevada32,8922.31×
Pennsylvania28,1710.57×
Oregon26,9601.6×
Georgia26,7630.59×
Virginia24,9240.7×
Wisconsin23,0981.04×
Indiana21,5620.8×
Michigan21,2710.55×
Massachusetts20,5890.71×
Minnesota20,1420.96×
Ohio19,5010.43×
North Carolina19,3000.44×
Maryland19,0440.75×
Colorado18,2130.79×
Missouri14,4220.61×
Utah11,8500.9×
Alaska11,0573.51×
Tennessee10,8950.37×
Connecticut10,5950.72×
Louisiana10,4060.55×
Hawaii8,0231.27×
South Carolina7,9630.36×
Idaho7,1800.97×
Oklahoma6,4960.4×
Iowa6,2730.52×
Kansas6,1140.53×
Washington, District of Columbia5,7901.31×
Kentucky5,6250.31×
Alabama4,7890.23×
New Mexico4,4030.6×
Arkansas3,6970.31×
Nebraska3,0530.41×
Montana2,8180.69×
Mississippi2,6420.22×
New Hampshire2,3720.41×
Delaware2,3310.57×
Rhode Island1,7350.37×
Maine1,4480.27×
West Virginia1,4180.21×
North Dakota1,3950.46×
South Dakota1,0390.31×
Wyoming1,0060.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for EVA Air audience
BrandAffinityCategory
All Nippon Airways159.04×Travel & Leisure
Peach (airline)236.15×Travel & Leisure
Cathay Pacific122.81×Travel & Leisure
Turkish Airlines71.61×Travel & Leisure
Porter Airlines172.82×Travel & Leisure
Korean Air102.68×Travel & Leisure
Asiana Airlines125.93×Travel & Leisure
Hong Kong Airlines208.2×Travel & Leisure
China Airlines113.78×Travel & Leisure
Final Destination14.07×Movies & TV
Singapore Airlines61.36×Travel & Leisure
WestJet97.03×Travel & Leisure
KLM67.79×Travel & Leisure
Qatar Airways42.01×Travel & Leisure
Nok Air182.37×Travel & Leisure
Lufthansa41.25×Travel & Leisure
Jetstar Airways161.21×Travel & Leisure
Emirates37.3×Travel & Leisure
Japan Airlines48.1×Travel & Leisure
American Airlines8.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by EVA Air audience
TraitClusterScore
TravellingTHRILL5.53
Quality AwarenessPREMIUM4.28
Design AffinityPREMIUM1.56
IndulgenceJOY1.52
Luxury OrientationPREMIUM1.49
Urban LifestyleOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for EVA Air
CountryShare
United States17.9%
Taiwan13.7%
China9.8%

See EVA Air audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does EVA Air have in United States?

EVA Air has an estimated audience of 1,470,800 people in United States, concentrated in California and Texas.

What is the gender split and age of EVA Air fans?

44.5% of EVA Air fans are female, 55.5% are male, with an average age of 43.4 years.

Which brands do EVA Air fans like most?

EVA Air fans show strongest brand affinity for All Nippon Airways (159.04×), Peach (airline) (236.15×), and Cathay Pacific (122.81×) over the country average.

Where do EVA Air fans live in United States?

EVA Air fans in United States are most concentrated in California (reach 878,661), Texas (reach 305,768), and Illinois (reach 146,320). These three regions account for the largest share of the active audience.

What other brands do EVA Air fans also like?

Beyond EVA Air itself, the audience over-indexes on Peach (airline) (236.15×), Cathay Pacific (122.81×), Turkish Airlines (71.61×), and Porter Airlines (172.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for EVA Air. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.