Scoot Audience in United States

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Scoot has an estimated audience of 378,864 people in United States. 56.6% are female, 43.4% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Peach (airline), China Airlines, Tigerair, EVA Air, Cathay Pacific.

The average Scoot fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Peach (airline), China Airlines, Tigerair, with strongest over-indexing on Peach (airline) (811.94× the country average). Demographically, the Scoot audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Scoot fans

Demographic split for Scoot audience in United States
MetricValue
Female56.6%
Male43.4%
Average age41.5
Estimated audience size378,864

Audience persona

The typical Scoot fan in United States is more female, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Peach (airline).

Top regions in United States

Top regions ranked by reach for Scoot in United States
RegionReachAffinity
California66,2931.59×
Texas42,7251.31×
New York23,3061.1×
Florida21,9510.86×
Virginia13,6741.48×
Illinois11,6440.92×
Washington10,8261.42×
Pennsylvania10,7840.85×
New Jersey10,6491.11×
Georgia10,4060.89×
Louisiana10,2802.1×
North Carolina9,9760.88×
Ohio9,2690.79×
Arizona7,7141×
Michigan7,6570.77×
Massachusetts6,8360.92×
Tennessee6,3970.84×
Maryland5,6520.87×
Indiana5,5240.8×
Missouri5,3490.88×
Oregon5,1481.19×
Colorado5,0810.85×
South Carolina4,7880.84×
Minnesota4,6050.85×
Wisconsin4,4180.78×
Washington, District of Columbia4,3633.83×
Alabama4,3260.82×
Kentucky4,1750.88×
Oklahoma4,1470.99×
Nevada3,7641.03×
Connecticut3,1260.82×
Iowa2,9960.96×
Utah2,8820.85×
Hawaii2,8021.72×
Kansas2,7260.91×
Arkansas2,3700.76×
Mississippi2,3230.74×
Nebraska2,0671.09×
Idaho1,4940.79×
New Mexico1,3230.7×
West Virginia1,1390.65×
New Hampshire9140.61×
Maine9050.67×
Rhode Island8340.69×
Alaska7780.96×
Wyoming7511.34×
Delaware6410.61×
Montana6390.61×
North Dakota6260.8×
South Dakota6050.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scoot audience
BrandAffinityCategory
Peach (airline)811.94×Travel & Leisure
China Airlines447.72×Travel & Leisure
Tigerair1052.86×Travel & Leisure
EVA Air200.32×Travel & Leisure
Cathay Pacific154.58×Travel & Leisure
Vueling246.83×Travel & Leisure
Jetstar Airways367.55×Travel & Leisure
Hong Kong Airlines324.6×Travel & Leisure
All Nippon Airways96.33×Travel & Leisure
Jetstar Asia Airways605.02×Travel & Leisure
Japan Airlines84.48×Travel & Leisure
Korean Air103.9×Travel & Leisure
Asiana Airlines119.92×Travel & Leisure
Jeju Air281.74×Travel & Leisure
Final Destination14.07×Movies & TV
KLM73.35×Travel & Leisure
Air China165.6×Travel & Leisure
Singapore Airlines57.59×Travel & Leisure
Lufthansa43.15×Travel & Leisure
Ryanair66.45×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scoot audience
TraitClusterScore
SustainabilityBALANCE2.03
Design AffinityPREMIUM1.62
Urban LifestyleOPEN1.53
Quality AwarenessPREMIUM1.49
IndulgenceJOY1.38
Social Media UsageJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Scoot
CountryShare
Singapore29.4%
China11.3%
Australia9.5%

See Scoot audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Scoot have in United States?

Scoot has an estimated audience of 378,864 people in United States, concentrated in California and Texas.

What is the gender split and age of Scoot fans?

56.6% of Scoot fans are female, 43.4% are male, with an average age of 41.5 years.

Which brands do Scoot fans like most?

Scoot fans show strongest brand affinity for Peach (airline) (811.94×), China Airlines (447.72×), and Tigerair (1052.86×) over the country average.

Where do Scoot fans live in United States?

Scoot fans in United States are most concentrated in California (reach 66,293), Texas (reach 42,725), and New York (reach 23,306). These three regions account for the largest share of the active audience.

What other brands do Scoot fans also like?

Beyond Scoot itself, the audience over-indexes on China Airlines (447.72×), Tigerair (1052.86×), EVA Air (200.32×), and Cathay Pacific (154.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scoot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.