Rascasse Audience Intelligence

Scoot Target Market in United States

A data profile of the people who buy, follow and care about Scoot in United States — modelled from more than twelve digital signal sources. Scoot has an estimated audience of 383,838 people in United States.

#78among Airline in United States#4404among Brand in United States#3495in Travel & Leisure

The average Scoot fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peach (airline), China Airlines, Tigerair, with strongest over-indexing on Peach (airline) (811.94× the country average).

Demographically, the Scoot audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Travelling, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scoot fan in United States is more female, around 41.5 years old, with strong Travelling tendencies and a notable affinity for Peach (airline).

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scoot profile in United States.

Audience size
384K
in United States
Gender
56.6%♀
43.4% male
Age
41.5
average years
Country rank
#42545
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Scoot

56.6% are female, 43.4% are male, average age 41.5.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Scoot audience in United States
MetricValue
Female56.6%
Male43.4%
Average age41.5
Estimated audience size383,838
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Scoot audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4921%
50+27%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Scoot audience comes from United States.

Worldwide audience distribution share by country for Scoot
CountryShare
Singapore29.6%
China11.3%
Australia8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scoot audience in United States is strongest.

Fig. 05

Top regions by affinity

Scoot customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K3.03×
02Louisiana~10K2.64×
03California~60K1.55×
04Hawaii~3K1.54×
05Virginia~10K1.40×
06Washington~10K1.38×
07Texas~40K1.29×
08Alaska<1K1.17×
09Oregon~5K1.12×
10Nebraska~2K1.08×
11Wyoming<1K1.08×
12Nevada~4K1.07×
13New Jersey~10K1.05×
14Wisconsin~6K1.04×
15New York~20K1.01×
16Oklahoma~4K1.01×
17Iowa~3K0.98×
18Arizona~7K0.94×
19North Dakota<1K0.94×
20Kentucky~4K0.91×
21South Dakota<1K0.91×
22Utah~3K0.90×
23Idaho~2K0.90×
24Kansas~3K0.89×
25West Virginia~2K0.89×
26Tennessee~7K0.88×
27Mississippi~3K0.88×
28Illinois~10K0.87×
29North Carolina~10K0.87×
30Massachusetts~7K0.87×
31South Carolina~5K0.87×
32Georgia~10K0.86×
33Maryland~6K0.86×
34Colorado~5K0.86×
35Alabama~5K0.86×
36Pennsylvania~10K0.85×
37Missouri~5K0.85×
38Florida~20K0.84×
39Minnesota~5K0.84×
40Arkansas~3K0.84×
41Indiana~6K0.83×
42Montana<1K0.83×
43Rhode Island<1K0.82×
44Connecticut~3K0.81×
45Delaware<1K0.81×
46Ohio~9K0.80×
47New Mexico~2K0.80×
48New Hampshire~1K0.80×
49Maine~1K0.79×
50Michigan~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Scoot, United States
0.75×1.00×3.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scoot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scoot audience
#·InterestCategoryAffinity×
01TigerairTravel & Leisure1052.86×
02Peach (airline)Travel & Leisure811.94×
03China AirlinesTravel & Leisure447.72×
04Jetstar AirwaysTravel & Leisure367.55×
05Hong Kong AirlinesTravel & Leisure324.60×
06Jeju AirTravel & Leisure281.74×
07VuelingTravel & Leisure246.83×
08EVA AirTravel & Leisure200.32×
09Air ChinaTravel & Leisure165.60×
10Cathay PacificTravel & Leisure154.58×
11Asiana AirlinesTravel & Leisure119.92×
12Korean AirTravel & Leisure103.90×
13All Nippon AirwaysTravel & Leisure96.33×
14Japan AirlinesTravel & Leisure84.48×
15KLMTravel & Leisure73.35×
16RyanairTravel & Leisure66.45×
17Singapore AirlinesTravel & Leisure57.59×
18LufthansaTravel & Leisure43.15×
19Spirit AirlinesTravel & Leisure20.32×
20Frontier AirlinesTravel & Leisure18.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scoot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scoot audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL9.46×
Urban LifestyleOPEN5.61×
Price SensitivityPREMIUM4.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scoot audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.03×
Pet OwnershipJOY1.04×
Luxury OrientationPREMIUM1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Scoot's target market in United States?

Scoot's target market in United States covers an estimated 383,838 people, concentrated in California and Texas.

02

What is the gender split and age of Scoot customers?

56.6% of the Scoot audience are female, 43.4% are male, with an average age of 41.5 years.

03

Which brands do Scoot fans like most?

Scoot fans show strongest brand affinity for Peach (airline) (811.94×), China Airlines (447.72×), and Tigerair (1052.86×) over the country average.

04

Where do Scoot fans live in United States?

Scoot fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Scoot fans also like?

Beyond Scoot itself, the audience over-indexes on China Airlines (447.72×), Tigerair (1052.86×), EVA Air (200.32×), and Cathay Pacific (154.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Scoot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scoot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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