Rascasse Audience Intelligence

Japan Airlines Target Market in United States

A data profile of the people who buy, follow and care about Japan Airlines in United States — modelled from more than twelve digital signal sources. Japan Airlines has an estimated audience of 2,166,716 people in United States.

#24among Airline in United States#1363among Brand in United States#1054in Travel & Leisure

The average Japan Airlines fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cathay Pacific, Oneworld, Narita International Airport, with strongest over-indexing on Cathay Pacific (45.18× the country average).

Demographically, the Japan Airlines audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Japan Airlines fan in United States is balanced, around 41.3 years old, with strong Travelling tendencies and a notable affinity for Cathay Pacific.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japan Airlines profile in United States.

Audience size
2.2M
in United States
Gender
48.1%♀
51.9% male
Age
41.3
average years
Country rank
#13375
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Japan Airlines

48.1% are female, 51.9% are male, average age 41.3.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Japan Airlines audience in United States
MetricValue
Female48.1%
Male51.9%
Average age41.3
Estimated audience size2,166,716
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Japan Airlines audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4921%
50+27%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Japan Airlines audience comes from United States.

Worldwide audience distribution share by country for Japan Airlines
CountryShare
Japan19.4%
United States18.2%
India9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japan Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

Japan Airlines customers by region in United States
#RegionReachAffinity×
01Hawaii~100K14.81×
02California~600K2.72×
03Washington~80K2.00×
04Alaska~9K2.00×
05Massachusetts~70K1.62×
06Nevada~30K1.62×
07New York~200K1.32×
08Oregon~30K1.14×
09Arizona~40K1.05×
10Texas~200K0.99×
11Illinois~60K0.92×
12Washington, District of Columbia~6K0.90×
13New Hampshire~7K0.89×
14Florida~100K0.81×
15New Jersey~40K0.81×
16Connecticut~20K0.80×
17Wyoming~2K0.79×
18Rhode Island~5K0.76×
19New Mexico~7K0.72×
20Virginia~30K0.67×
21Idaho~7K0.63×
22Colorado~20K0.62×
23Utah~10K0.62×
24Maine~5K0.62×
25North Carolina~40K0.59×
26Maryland~20K0.59×
27Vermont~2K0.59×
28Oklahoma~10K0.57×
29Delaware~3K0.54×
30Montana~3K0.53×
31Georgia~30K0.52×
32Missouri~20K0.51×
33Tennessee~20K0.49×
34Kansas~8K0.49×
35Pennsylvania~30K0.48×
36Wisconsin~10K0.47×
37Arkansas~8K0.47×
38South Dakota~2K0.46×
39Nebraska~5K0.45×
40Indiana~20K0.43×
41Ohio~30K0.41×
42South Carolina~10K0.41×
43Louisiana~10K0.40×
44Kentucky~10K0.39×
45Iowa~7K0.39×
46Minnesota~10K0.37×
47West Virginia~3K0.35×
48Michigan~20K0.34×
49Alabama~10K0.34×
50Mississippi~6K0.34×
Fig. 06

Affinity by region

Affinity by region — Japan Airlines, United States
0.34×1.00×14.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japan Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japan Airlines audience
#·InterestCategoryAffinity×
01Kansai International AirportTravel & Leisure146.67×
02Narita International AirportTravel & Leisure141.74×
03Haneda AirportTravel & Leisure132.99×
04Hong Kong AirlinesTravel & Leisure96.26×
05FinnairTravel & Leisure69.90×
06OneworldTravel & Leisure67.40×
07Austrian AirlinesTravel & Leisure56.20×
08Cathay PacificTravel & Leisure45.18×
09Korean AirTravel & Leisure42.93×
10EVA AirTravel & Leisure37.05×
11China AirlinesTravel & Leisure31.20×
12Asiana AirlinesTravel & Leisure29.88×
13Exchange rateBusiness & Career29.04×
14All Nippon AirwaysTravel & Leisure23.11×
15Qatar AirwaysTravel & Leisure17.25×
16FlightAwareTravel & Leisure13.96×
17Hostelling InternationalTravel & Leisure7.88×
18Anthony EdwardsMovies & TV6.26×
19Instant messagingInternet & Social Media5.48×
20Bank of AmericaBusiness & Career3.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japan Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japan Airlines audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.03×
Quality AwarenessPREMIUM2.47×
Need for SecurityCONSERVATISM2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japan Airlines audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
Sports ActivityPOWER1.08×
CreativityOPEN1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Japan Airlines's target market in United States?

Japan Airlines's target market in United States covers an estimated 2,166,716 people, concentrated in California and Texas.

02

What is the gender split and age of Japan Airlines customers?

48.1% of the Japan Airlines audience are female, 51.9% are male, with an average age of 41.3 years.

03

Which brands do Japan Airlines fans like most?

Japan Airlines fans show strongest brand affinity for Cathay Pacific (45.18×), Oneworld (67.4×), and Narita International Airport (141.74×) over the country average.

04

Where do Japan Airlines fans live in United States?

Japan Airlines fans in United States are most concentrated in California (reach ~600K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Japan Airlines fans also like?

Beyond Japan Airlines itself, the audience over-indexes on Oneworld (67.4×), Narita International Airport (141.74×), Korean Air (42.93×), and Hong Kong Airlines (96.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Japan Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Japan Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →