Japan Airlines Audience in United States

Japan Airlines logo

Japan Airlines has an estimated audience of 2,074,307 people in United States. 48.1% are female, 51.9% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: Oneworld, Cathay Pacific, Narita International Airport, Korean Air, Hong Kong Airlines.

The average Japan Airlines fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Oneworld, Cathay Pacific, Narita International Airport, with strongest over-indexing on Oneworld (67.4× the country average). Demographically, the Japan Airlines audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Japan Airlines fans

Demographic split for Japan Airlines audience in United States
MetricValue
Female48.1%
Male51.9%
Average age41.3
Estimated audience size2,074,307

Audience persona

The typical Japan Airlines fan in United States is balanced, around 41.3 years old, with strong Travelling tendencies and a notable affinity for Oneworld.

Top regions in United States

Top regions ranked by reach for Japan Airlines in United States
RegionReachAffinity
California649,7592.85×
Texas190,7181.07×
New York163,8801.41×
Hawaii130,13014.59×
Florida106,1250.76×
Washington92,1212.21×
Massachusetts67,3521.65×
Illinois57,3080.83×
New Jersey45,2720.86×
Arizona44,2761.05×
North Carolina35,8500.57×
Virginia34,4260.68×
Georgia34,2420.54×
Pennsylvania34,1770.49×
Nevada33,3851.66×
Oregon29,0261.22×
Ohio26,0070.41×
Maryland21,1250.59×
Colorado20,7900.64×
Tennessee20,1740.48×
Michigan18,4300.34×
Missouri17,0560.51×
Connecticut16,6710.8×
Indiana15,6280.41×
Oklahoma12,7950.56×
Wisconsin12,2210.39×
Utah11,4470.62×
South Carolina11,4320.37×
Minnesota10,4510.35×
Louisiana10,2930.38×
Kentucky9,5070.37×
Alaska9,3912.12×
Alabama8,5570.3×
Kansas7,5340.46×
New Mexico7,4910.72×
Arkansas7,0870.41×
New Hampshire6,6430.81×
Idaho5,8600.56×
Washington, District of Columbia5,8570.94×
Iowa5,5040.32×
Mississippi4,5660.27×
Nebraska4,2120.4×
Maine4,1510.56×
Rhode Island4,0510.61×
Montana2,6290.46×
Delaware2,5570.45×
West Virginia2,1210.22×
Wyoming1,9520.63×
South Dakota1,7620.37×
Vermont1,6060.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Japan Airlines audience
BrandAffinityCategory
Oneworld67.4×Travel & Leisure
Cathay Pacific45.18×Travel & Leisure
Narita International Airport141.74×Travel & Leisure
Korean Air42.93×Travel & Leisure
Hong Kong Airlines96.26×Travel & Leisure
Haneda Airport132.99×Travel & Leisure
EVA Air37.05×Travel & Leisure
Instant messaging5.48×Internet & Social Media
Final Destination6.48×Movies & TV
FlightAware13.96×Travel & Leisure
Finnair69.9×Travel & Leisure
All Nippon Airways23.11×Travel & Leisure
Kansai International Airport146.67×Travel & Leisure
Qatar Airways17.25×Travel & Leisure
Austrian Airlines56.2×Travel & Leisure
Exchange rate29.04×Business & Career
Chase (bank)4.36×Business & Career
Bank of America3.48×Business & Career
China Airlines31.2×Travel & Leisure
Anthony Edwards6.26×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Japan Airlines audience
TraitClusterScore
TravellingTHRILL3.22
Quality AwarenessPREMIUM2.73
Risk AppetiteTHRILL2.09
Early Adopter MentalityPOWER1.92
Luxury OrientationPREMIUM1.68
Sports ActivityPOWER1.66

Worldwide distribution

Worldwide audience distribution share by country for Japan Airlines
CountryShare
Japan19.6%
United States17.7%
India9.1%

See Japan Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Japan Airlines have in United States?

Japan Airlines has an estimated audience of 2,074,307 people in United States, concentrated in California and Texas.

What is the gender split and age of Japan Airlines fans?

48.1% of Japan Airlines fans are female, 51.9% are male, with an average age of 41.3 years.

Which brands do Japan Airlines fans like most?

Japan Airlines fans show strongest brand affinity for Oneworld (67.4×), Cathay Pacific (45.18×), and Narita International Airport (141.74×) over the country average.

Where do Japan Airlines fans live in United States?

Japan Airlines fans in United States are most concentrated in California (reach 649,759), Texas (reach 190,718), and New York (reach 163,880). These three regions account for the largest share of the active audience.

What other brands do Japan Airlines fans also like?

Beyond Japan Airlines itself, the audience over-indexes on Cathay Pacific (45.18×), Narita International Airport (141.74×), Korean Air (42.93×), and Hong Kong Airlines (96.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Japan Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.