Rascasse Audience Intelligence

China Airlines Target Market in United States

A data profile of the people who buy, follow and care about China Airlines in United States — modelled from more than twelve digital signal sources. China Airlines has an estimated audience of 783,824 people in United States.

#53among Airline in United States#2868among Brand in United States#2117in Travel & Leisure

The average China Airlines fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Washington.

Top brand affinities include Embrace (English band), Peach (airline), FlightAware, with strongest over-indexing on Embrace (English band) (335.98× the country average).

Demographically, the China Airlines audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Travelling, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical China Airlines fan in United States is more male, around 40.5 years old, with strong Travelling tendencies and a notable affinity for Embrace (English band).

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the China Airlines profile in United States.

Audience size
784K
in United States
Gender
40.3%♀
59.7% male
Age
40.5
average years
Country rank
#27819
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of China Airlines

40.3% are female, 59.7% are male, average age 40.5.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for China Airlines audience in United States
MetricValue
Female40.3%
Male59.7%
Average age40.5
Estimated audience size783,824
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the China Airlines audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

11.4%

of the worldwide China Airlines audience comes from United States.

Worldwide audience distribution share by country for China Airlines
CountryShare
Taiwan13.7%
China13.7%
United States11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the China Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

China Airlines customers by region in United States
#RegionReachAffinity×
01California~600K7.25×
02Washington~60K4.14×
03Arizona~50K3.14×
04Alaska~5K3.08×
05Hawaii~8K2.31×
06New York~90K2.21×
07Nevada~10K1.96×
08New Jersey~30K1.78×
09Oregon~10K1.59×
10Washington, District of Columbia~3K1.46×
11Utah~7K1.07×
12Connecticut~8K1.00×
13Minnesota~10K0.95×
14Maryland~10K0.92×
15Georgia~20K0.89×
16Massachusetts~10K0.88×
17Idaho~3K0.87×
18Colorado~10K0.86×
19Delaware~2K0.78×
20Virginia~10K0.76×
21Montana~2K0.75×
22New Mexico~3K0.74×
23Texas~50K0.73×
24Vermont<1K0.70×
25Pennsylvania~20K0.69×
26North Dakota~1K0.69×
27Florida~30K0.67×
28South Dakota~1K0.67×
29Rhode Island~2K0.65×
30New Hampshire~2K0.62×
31Maine~2K0.58×
32West Virginia~2K0.57×
33Illinois~10K0.55×
34Kansas~3K0.54×
35Nebraska~2K0.54×
36Michigan~10K0.53×
37Louisiana~5K0.52×
38Oklahoma~4K0.52×
39Missouri~6K0.51×
40Mississippi~3K0.50×
41North Carolina~10K0.49×
42Arkansas~3K0.48×
43Tennessee~7K0.46×
44Iowa~3K0.46×
45South Carolina~5K0.45×
46Indiana~6K0.42×
47Kentucky~4K0.42×
48Alabama~4K0.41×
49Ohio~9K0.40×
50Wisconsin~5K0.40×
Fig. 06

Affinity by region

Affinity by region — China Airlines, United States
0.40×1.00×7.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the China Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for China Airlines audience
#·InterestCategoryAffinity×
01Embrace (English band)Music & Radio335.98×
02Peach (airline)Travel & Leisure225.77×
03Audrey TautouMovies & TV224.13×
04Tim RothMovies & TV211.10×
05ScootTravel & Leisure210.90×
06Villagers (band)Music & Radio205.19×
07Porter AirlinesTravel & Leisure184.67×
08LAN AirlinesTravel & Leisure167.24×
09Asiana AirlinesTravel & Leisure152.52×
10Air IndiaTravel & Leisure146.64×
11EVA AirTravel & Leisure141.45×
12Cathay PacificTravel & Leisure103.30×
13Japan AirlinesTravel & Leisure91.69×
14All Nippon AirwaysTravel & Leisure77.29×
15Jennifer Love HewittMovies & TV74.61×
16Therapy?Music & Radio73.86×
17Christina HendricksMovies & TV72.00×
18Jeff BuckleyMusic & Radio70.19×
19FlightAwareTravel & Leisure65.12×
20Ethan HawkeMovies & TV44.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the China Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by China Airlines audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL6.37×
Price SensitivityPREMIUM3.97×
IndulgenceJOY2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by China Airlines audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.97×
ExtroversionTHRILL1.01×
Pet OwnershipJOY1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is China Airlines's target market in United States?

China Airlines's target market in United States covers an estimated 783,824 people, concentrated in California and New York.

02

What is the gender split and age of China Airlines customers?

40.3% of the China Airlines audience are female, 59.7% are male, with an average age of 40.5 years.

03

Which brands do China Airlines fans like most?

China Airlines fans show strongest brand affinity for Embrace (English band) (335.98×), Peach (airline) (225.77×), and FlightAware (65.12×) over the country average.

04

Where do China Airlines fans live in United States?

China Airlines fans in United States are most concentrated in California (reach ~600K), New York (reach ~90K), and Washington (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do China Airlines fans also like?

Beyond China Airlines itself, the audience over-indexes on Peach (airline) (225.77×), FlightAware (65.12×), Villagers (band) (205.19×), and Jennifer Love Hewitt (74.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See China Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for China Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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