China Airlines Audience in United States

China Airlines logo

China Airlines has an estimated audience of 758,446 people in United States. 40.3% are female, 59.7% are male, average age 40.5. Top regions: California, New York, Washington. Top brand affinities: Embrace (English band), Peach (airline), Air India, Jennifer Love Hewitt, FlightAware.

The average China Airlines fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Washington. Top brand affinities include Embrace (English band), Peach (airline), Air India, with strongest over-indexing on Embrace (English band) (335.98× the country average). Demographically, the China Airlines audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of China Airlines fans

Demographic split for China Airlines audience in United States
MetricValue
Female40.3%
Male59.7%
Average age40.5
Estimated audience size758,446

Audience persona

The typical China Airlines fan in United States is more male, around 40.5 years old, with strong Travelling tendencies and a notable affinity for Embrace (English band).

Top regions in United States

Top regions ranked by reach for China Airlines in United States
RegionReachAffinity
California568,8357.65×
New York99,4052.35×
Washington65,5754.31×
Texas51,6900.79×
New Jersey36,3231.88×
Florida36,1090.7×
Georgia20,8760.89×
Arizona20,7881.34×
Pennsylvania18,2090.71×
Nevada15,5822.12×
Illinois15,0260.59×
Oregon14,5121.67×
Massachusetts14,0410.94×
Virginia13,9310.75×
Maryland11,5790.89×
Michigan11,1530.56×
North Carolina11,1340.49×
Colorado10,9160.91×
Minnesota10,6260.98×
Ohio9,0660.39×
Hawaii8,4072.58×
Utah7,9631.17×
Connecticut7,9441.04×
Tennessee6,6680.44×
Missouri5,6450.46×
Indiana5,0470.36×
South Carolina4,4950.39×
Louisiana4,0900.42×
Alaska3,9612.44×
Wisconsin3,8290.34×
Oklahoma3,7380.44×
Washington, District of Columbia3,6801.61×
Alabama3,3280.31×
Idaho3,0310.8×
Kentucky2,9180.31×
New Mexico2,5560.67×
Kansas2,5460.43×
Arkansas1,8320.29×
Iowa1,7830.29×
Delaware1,6320.78×
Mississippi1,5280.24×
New Hampshire1,4740.49×
Nebraska1,3440.35×
Montana1,2790.61×
Rhode Island1,1990.5×
Maine9930.37×
West Virginia8450.24×
North Dakota6550.42×
Wyoming6340.56×
Vermont5370.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for China Airlines audience
BrandAffinityCategory
Embrace (English band)335.98×Music & Radio
Peach (airline)225.77×Travel & Leisure
Air India146.64×Travel & Leisure
Jennifer Love Hewitt74.61×Movies & TV
FlightAware65.12×Travel & Leisure
Tim Roth211.1×Movies & TV
EVA Air141.45×Travel & Leisure
Therapy?73.86×Music & Radio
Porter Airlines184.67×Travel & Leisure
Cathay Pacific103.3×Travel & Leisure
Christina Hendricks72×Movies & TV
Asiana Airlines152.52×Travel & Leisure
Audrey Tautou224.13×Movies & TV
Japan Airlines91.69×Travel & Leisure
Scoot210.9×Travel & Leisure
Jeff Buckley70.19×Music & Radio
All Nippon Airways77.29×Travel & Leisure
Ethan Hawke44.38×Movies & TV
Turkish Airlines62.89×Travel & Leisure
Avianca70.7×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by China Airlines audience
TraitClusterScore
TravellingTHRILL12.42
Risk AppetiteTHRILL2.39
Luxury OrientationPREMIUM2.29
Quality AwarenessPREMIUM2.05
Early Adopter MentalityPOWER1.93
IndulgenceJOY1.74

Worldwide distribution

Worldwide audience distribution share by country for China Airlines
CountryShare
Taiwan13.8%
China13.8%
United States11.1%

See China Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does China Airlines have in United States?

China Airlines has an estimated audience of 758,446 people in United States, concentrated in California and New York.

What is the gender split and age of China Airlines fans?

40.3% of China Airlines fans are female, 59.7% are male, with an average age of 40.5 years.

Which brands do China Airlines fans like most?

China Airlines fans show strongest brand affinity for Embrace (English band) (335.98×), Peach (airline) (225.77×), and Air India (146.64×) over the country average.

Where do China Airlines fans live in United States?

China Airlines fans in United States are most concentrated in California (reach 568,835), New York (reach 99,405), and Washington (reach 65,575). These three regions account for the largest share of the active audience.

What other brands do China Airlines fans also like?

Beyond China Airlines itself, the audience over-indexes on Peach (airline) (225.77×), Air India (146.64×), Jennifer Love Hewitt (74.61×), and FlightAware (65.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for China Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.